Simon Pont

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Simon Pont is a writer, commentator and brand-builder. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure among his time on the inside of Adland. Simon is the author of 'The Better Mousetrap: Brand Invention in a Media Democracy' (non-fiction and ‘Remember to Breathe’ (a novel). His new book, ‘Digital State: How the Internet is Changing Everything' is out June 2013 worldwide through Kogan Page. Say hello at www.simonpont.com

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Simon Pont

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When Fiction Bleeds (2013) Simon Pont

The Better Mousetrap & Digital State - Quote Unquote (Simon Pont)

Simon Pont, 'Curve, Contour & Come On: Sex in Advertising'

Simon Pont's Digital State - latest pull quotes

Paradigm Spit - Simon Pont - for #BookMap13 (July 9)

SMG 'High Bar' talk: What does great work look like? (Simon Pont)

Paradigm Spit: Creativity = 5