SlideShare a Scribd company logo
1 of 8
OnlineMarketingGroningen
WhyEmailmarketing?
A form of CRMCustomer Identification Customer Retention
Customer Attraction Customer Development
Swift, 2001
WhyEmailmarketing?
Rosales, 2013
OMG
Eye catching
picture to
attract new
customers
Social media information
(Customer Development)
Results
 Increase of 5.7% in visitors from 2015 to 2016
 Increase of 11.2% in Email subscriptions from 2015 to 2016
 Increase of 13.1% page views of Wadden.nl from 2015 to 2016
@OnlineMarketingGroningen
@OLM_Groningen
Or send us an e-mail: Info@OMG.nl

More Related Content

What's hot

Optimizing every page of the customer journey
Optimizing every page of the customer journeyOptimizing every page of the customer journey
Optimizing every page of the customer journeyAGConsult
 
DDTT11: Hans Willemse - 21-01-20
DDTT11: Hans Willemse - 21-01-20DDTT11: Hans Willemse - 21-01-20
DDTT11: Hans Willemse - 21-01-20Webanalisten .nl
 
DX3 2016 Alternative Sources to Google Adwords
DX3 2016 Alternative Sources to Google AdwordsDX3 2016 Alternative Sources to Google Adwords
DX3 2016 Alternative Sources to Google AdwordsMonika Hajzokova
 
Online lead conversion with Blueconic
Online lead conversion with BlueconicOnline lead conversion with Blueconic
Online lead conversion with BlueconicMaarten Bekaert
 
9 Mistakes Bangladeshi Brands Are Making Online
9 Mistakes Bangladeshi Brands Are Making Online9 Mistakes Bangladeshi Brands Are Making Online
9 Mistakes Bangladeshi Brands Are Making OnlineWebAble Digital
 
Seo strategies for B2C
Seo strategies for B2CSeo strategies for B2C
Seo strategies for B2Ckhan majid
 
Local Email Profits - Boost Customer Loyalty and Sales with Your Own List
Local Email Profits - Boost Customer Loyalty and Sales with Your Own ListLocal Email Profits - Boost Customer Loyalty and Sales with Your Own List
Local Email Profits - Boost Customer Loyalty and Sales with Your Own ListLiftSocial Digital Marketing
 
How Top of the Funnel Optimization Often Gets Overlooked
How Top of the Funnel Optimization Often Gets OverlookedHow Top of the Funnel Optimization Often Gets Overlooked
How Top of the Funnel Optimization Often Gets OverlookedFormstack
 
Top Conversion Rate Optimization Tips for 2022 (1).pdf
Top Conversion Rate Optimization Tips for 2022 (1).pdfTop Conversion Rate Optimization Tips for 2022 (1).pdf
Top Conversion Rate Optimization Tips for 2022 (1).pdfVOCSO Technologies
 
Meet Magento UK 2011 50 ways to improve your sales
Meet Magento UK 2011  50 ways to improve your salesMeet Magento UK 2011  50 ways to improve your sales
Meet Magento UK 2011 50 ways to improve your salesScreen Pages
 
Getting 2x more conversions from product pages
Getting 2x more conversions from product pagesGetting 2x more conversions from product pages
Getting 2x more conversions from product pagesInvesp
 
Taking the lead: customer acquisition barometer 2015
Taking the lead: customer acquisition barometer 2015Taking the lead: customer acquisition barometer 2015
Taking the lead: customer acquisition barometer 2015Rachel Aldighieri
 
The Role of Trust & Content in the Consumer Decision-Making Process
The Role of Trust & Content in the Consumer Decision-Making ProcessThe Role of Trust & Content in the Consumer Decision-Making Process
The Role of Trust & Content in the Consumer Decision-Making ProcessWishpond
 

What's hot (17)

Lyit online pr (low res) w#3
Lyit online pr (low res) w#3Lyit online pr (low res) w#3
Lyit online pr (low res) w#3
 
On target 2015, Ryan Ball, HubSpot
On target 2015, Ryan Ball, HubSpotOn target 2015, Ryan Ball, HubSpot
On target 2015, Ryan Ball, HubSpot
 
Optimizing every page of the customer journey
Optimizing every page of the customer journeyOptimizing every page of the customer journey
Optimizing every page of the customer journey
 
DDTT11: Hans Willemse - 21-01-20
DDTT11: Hans Willemse - 21-01-20DDTT11: Hans Willemse - 21-01-20
DDTT11: Hans Willemse - 21-01-20
 
COG Inc., Inspiring Change Through Communication
COG Inc., Inspiring Change Through CommunicationCOG Inc., Inspiring Change Through Communication
COG Inc., Inspiring Change Through Communication
 
DX3 2016 Alternative Sources to Google Adwords
DX3 2016 Alternative Sources to Google AdwordsDX3 2016 Alternative Sources to Google Adwords
DX3 2016 Alternative Sources to Google Adwords
 
Online lead conversion with Blueconic
Online lead conversion with BlueconicOnline lead conversion with Blueconic
Online lead conversion with Blueconic
 
9 Mistakes Bangladeshi Brands Are Making Online
9 Mistakes Bangladeshi Brands Are Making Online9 Mistakes Bangladeshi Brands Are Making Online
9 Mistakes Bangladeshi Brands Are Making Online
 
Dsg v2
Dsg v2  Dsg v2
Dsg v2
 
Seo strategies for B2C
Seo strategies for B2CSeo strategies for B2C
Seo strategies for B2C
 
Local Email Profits - Boost Customer Loyalty and Sales with Your Own List
Local Email Profits - Boost Customer Loyalty and Sales with Your Own ListLocal Email Profits - Boost Customer Loyalty and Sales with Your Own List
Local Email Profits - Boost Customer Loyalty and Sales with Your Own List
 
How Top of the Funnel Optimization Often Gets Overlooked
How Top of the Funnel Optimization Often Gets OverlookedHow Top of the Funnel Optimization Often Gets Overlooked
How Top of the Funnel Optimization Often Gets Overlooked
 
Top Conversion Rate Optimization Tips for 2022 (1).pdf
Top Conversion Rate Optimization Tips for 2022 (1).pdfTop Conversion Rate Optimization Tips for 2022 (1).pdf
Top Conversion Rate Optimization Tips for 2022 (1).pdf
 
Meet Magento UK 2011 50 ways to improve your sales
Meet Magento UK 2011  50 ways to improve your salesMeet Magento UK 2011  50 ways to improve your sales
Meet Magento UK 2011 50 ways to improve your sales
 
Getting 2x more conversions from product pages
Getting 2x more conversions from product pagesGetting 2x more conversions from product pages
Getting 2x more conversions from product pages
 
Taking the lead: customer acquisition barometer 2015
Taking the lead: customer acquisition barometer 2015Taking the lead: customer acquisition barometer 2015
Taking the lead: customer acquisition barometer 2015
 
The Role of Trust & Content in the Consumer Decision-Making Process
The Role of Trust & Content in the Consumer Decision-Making ProcessThe Role of Trust & Content in the Consumer Decision-Making Process
The Role of Trust & Content in the Consumer Decision-Making Process
 

Recently uploaded

Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 

Recently uploaded (20)

Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 

Email marketing-pp