In this Digital Marketing presentaion, we'll be covering the different types of careers you can pursue in the field of Digital Marketing. This video will also talk about the responsibilities, skills required and average salaries for each of these job roles. This video also focuses on what the resume of someone who is looking for a role in digital marketing should look like. Let's get started by talking about the different Digital Marketing careers, jobs, and resume. The following roles are explained in the video: 1) Digital Marketing Manager 2) Content Strategist 3) SEO Strategist 4) SEM Specialist 5) Social Media Marketer 6) Email Marketer About Simplilearn Digital Marketing course: The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing. Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace. What skills will you learn from this Digital Marketing course? This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. 4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing 5 Create the right marketing messages tailored for the right audiences 6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training

1. Digital Marketing
Career, Salary and
Resume

2. With our lives becoming
increasingly digitized, the online
space becomes more rife with
opportunities for advertising to
people. And that’s where digital
marketing comes in…

3. But before we begin, let’s talk
about digital marketing…

4. What is Digital Marketing?
Digital Marketing involves promoting/ selling your products or services by using online marketing
tactics like SEO, SEM, Email Marketing and so on

5. Now, let’s have a look at some
digital marketing job roles

6. Types of Digital Marketing careers
Digital Marketing Manager
Content Strategist
SEM Specialist
Email Marketer
Social Media Marketer
SEO Specialist

7. Digital Marketing Manager
Digital Marketing Managers oversee
and implement digital marketing
campaigns that promote a company’s
brand, products and services

8. Digital Marketing Manager
Digital Marketing Managers oversee
and implement digital marketing
campaigns that promote a company’s
brand, products and services
Responsibilities:
• Designing and overseeing all
aspects of digital marketing, like
the marketing database, email and
display marketing campaigns, etc.
• Develop and maintain budgets
• Plan and manage social media
platforms
• Maintain reports on campaign
performance
• Come up with new growth
strategies
• Oversee and manage all digital
projects

9. Digital Marketing Manager
Digital Marketing Managers oversee
and implement digital marketing
campaigns that promote a company’s
brand, products and services
Responsibilities:
• Designing and overseeing all
aspects of digital marketing, like
the marketing database, email and
display marketing campaigns, etc.
• Develop and maintain budgets
• Plan and manage social media
platforms
• Maintain reports on campaign
performance
• Come up with new growth
strategies
• Oversee and manage all digital
projects
Skills Required:
• A master’s degree in marketing or
relevant field
• 5 years’ experience in digital
marketing or advertising
• Knowledge about social media
platforms, best practices, website
analytics, etc.
• Understanding of HTML, CSS and
JavaScript
• Communication and interpersonal
skills
• Up-to-date with trends and
technologies in digital marketing

10. Digital Marketing Manager
Digital Marketing Managers oversee
and implement digital marketing
campaigns that promote a company’s
brand, products and services
Responsibilities:
• Designing and overseeing all
aspects of digital marketing, like
the marketing database, email and
display marketing campaigns, etc.
• Develop and maintain budgets
• Plan and manage social media
platforms
• Maintain reports on campaign
performance
• Come up with new growth
strategies
• Oversee and manage all digital
projects
Skills Required:
• A master’s degree in marketing or
relevant field
• 5 years’ experience in digital
marketing or advertising
• Knowledge about social media
platforms, best practices, website
analytics, etc.
• Understanding of HTML, CSS and
JavaScript
• Communication and interpersonal
skills
• Up-to-date with trends and
technologies in digital marketing
Salary:
• ₹806,501 per annum in India
• $73,114 per annum in the USA

11. Types of Digital Marketing careers
Digital Marketing Manager
Content Strategist
SEM Specialist
Email Marketer
Social Media Marketer
SEO Specialist

12. Content Strategist
Content Strategists develop content
that caters to the company’s objectives
and their target audience

13. Content Strategist
Content Strategists develop content
that caters to the company’s objectives
and their target audience
Responsibilities:
• Manage the editorial calendar to
ensure timely publication
• Identify gaps in content and
recommend new topics
• Create brand style guides
• Proofread and edit pieces before
publishing them
• Identify content topics based on
keyword research
• Monitor web traffic and
engagement
• Co-ordinate with stakeholders in
the organization

14. Content Strategist
Content Strategists develop content
that caters to the company’s objectives
and their target audience
Responsibilities:
• Manage the editorial calendar to
ensure timely publication
• Identify gaps in content and
recommend new topics
• Create brand style guides
• Proofread and edit pieces before
publishing them
• Identify content topics based on
keyword research
• Monitor web traffic and
engagement
• Co-ordinate with stakeholders in
the organization
Skills Required:
• A degree in marketing, literature or
relevant field
• Experience as content strategist,
manager or similar role
• Basic understanding of HTML and
web publishing
• Experience with SEO and keyword
research tools
• Experience using social media for
business
• Excellent writing and editing skills

15. Content Strategist
Content Strategists develop content
that caters to the company’s objectives
and their target audience
Responsibilities:
• Manage the editorial calendar to
ensure timely publication
• Identify gaps in content and
recommend new topics
• Create brand style guides
• Proofread and edit pieces before
publishing them
• Identify content topics based on
keyword research
• Monitor web traffic and
engagement
• Co-ordinate with stakeholders in
the organization
Skills Required:
• A degree in marketing, literature or
relevant field
• Experience as content strategist,
manager or similar role
• Basic understanding of HTML and
web publishing
• Experience with SEO and keyword
research tools
• Experience using social media for
business
• Excellent writing and editing skills
Salary:
• ₹4,92,831 per annum in India
• $72,742 per annum in the USA

16. Types of Digital Marketing careers
Digital Marketing Manager
Content Strategist
SEM Specialist
Email Marketer
Social Media Marketer
SEO Specialist

17. SEO Specialist
SEO Specialists are responsible for
analyzing, reviewing and implementing
changes to websites to optimize them
for search engines

18. SEO Specialist
SEO Specialists are responsible for
analyzing, reviewing and implementing
changes to websites to optimize them
for search engines
Responsibilities:
• Reviewing and analyzing client
sites for improvement and
optimization
• Preparing strategy reports
• Identify keywords to drive traffic
• Writing effective SEO content for
blogs, websites and social media
accounts
• Developing link building strategies
• Analyzing keywords and SEO
techniques used by competitors

19. SEO Specialist
SEO Specialists are responsible for
analyzing, reviewing and implementing
changes to websites to optimize them
for search engines
Responsibilities:
• Reviewing and analyzing client
sites for improvement and
optimization
• Preparing strategy reports
• Identify keywords to drive traffic
• Writing effective SEO content for
blogs, websites and social media
accounts
• Developing link building strategies
• Analyzing keywords and SEO
techniques used by competitors
Skills Required:
• Experience with content marketing,
content growth and SEO
• Familiarity with Google analytics
and other analytics tools
• Working knowledge of HTML, CSS,
and JavaScript development
• Knowledge of ranking factors and
search engine algorithms
• Up-to-date with the latest trends
and practices

20. SEO Specialist
SEO Specialists are responsible for
analyzing, reviewing and implementing
changes to websites to optimize them
for search engines
Responsibilities:
• Reviewing and analyzing client
sites for improvement and
optimization
• Preparing strategy reports
• Identify keywords to drive traffic
• Writing effective SEO content for
blogs, websites and social media
accounts
• Developing link building strategies
• Analyzing keywords and SEO
techniques used by competitors
Skills Required:
• Experience with content marketing,
content growth and SEO
• Familiarity with Google analytics
and other analytics tools
• Working knowledge of HTML, CSS,
and JavaScript development
• Knowledge of ranking factors and
search engine algorithms
• Up-to-date with the latest trends
and practices
• ₹3,00,000 per annum in India
• $51,000 per annum in the USA
Salary:

21. Types of Digital Marketing careers
Digital Marketing Manager
Content Strategist
SEM Specialist
Email Marketer
Social Media Marketer
SEO Specialist

22. SEM Specialist
SEM Specialists manage paid search
campaigns on Google, Yahoo, Bing,
and other search and display
marketing engines

23. SEM Specialist
SEM Specialists manage paid search
campaigns on Google, Yahoo, Bing,
and other search and display
marketing engines
Responsibilities:
• Executing tests, analyzing data,
identifying trends to achieve
maximum ROI
• Track, report and analyze web
analytics and PPC initiatives
• Managing campaign expenses,
staying on budget, estimating
monthly costs and handling
discrepancies
• Optimize copy and landing pages
• Perform paid keyword discovery,
expansion and optimization

24. SEM Specialist
SEM Specialists manage paid search
campaigns on Google, Yahoo, Bing,
and other search and display
marketing engines
Responsibilities:
• Executing tests, analyzing data,
identifying trends to achieve
maximum ROI
• Track, report and analyze web
analytics and PPC initiatives
• Managing campaign expenses,
staying on budget, estimating
monthly costs and handling
discrepancies
• Optimize copy and landing pages
• Perform paid keyword discovery,
expansion and optimization
Skills Required:
• Experience with SEM and
managing PPC campaigns across
Google, Yahoo and Bing
• Well versed with performance
marketing, conversion and online
customer acquisition
• Up-to-date with latest SEM trends
• Strong analytical skills and
experience getting SEM reports
• Familiarity with A/ B testing
• Working knowledge of HTML, CSS
and JavaScript development and
constraints

25. SEM Specialist
SEM Specialists manage paid search
campaigns on Google, Yahoo, Bing,
and other search and display
marketing engines
Responsibilities:
• Executing tests, analyzing data,
identifying trends to achieve
maximum ROI
• Track, report and analyze web
analytics and PPC initiatives
• Managing campaign expenses,
staying on budget, estimating
monthly costs and handling
discrepancies
• Optimize copy and landing pages
• Perform paid keyword discovery,
expansion and optimization
Skills Required:
• Experience with SEM and
managing PPC campaigns across
Google, Yahoo and Bing
• Well versed with performance
marketing, conversion and online
customer acquisition
• Up-to-date with latest SEM trends
• Strong analytical skills and
experience getting SEM reports
• Familiarity with A/ B testing
• Working knowledge of HTML, CSS
and JavaScript development and
constraints
• ₹3,61,068 per annum in India
• $65,200 per annum in the USA
Salary:

26. Types of Digital Marketing careers
Digital Marketing Manager
Content Strategist
SEM Specialist
Email Marketer
Social Media Marketer
SEO Specialist

27. Social Media Marketer
Social Media Marketers achieve
customer engagement and intimacy,
website traffic and revenue by taking
advantage of social media marketing

28. Social Media Marketer
Social Media Marketers achieve
customer engagement and intimacy,
website traffic and revenue by taking
advantage of social media marketing
Responsibilities:
• Build and execute a social media
strategy with competitive research,
platform determination,
benchmarking, messaging and
audience identification
• Generate, edit, publish and share
content that encourages community
members to interact with your channel
• Set up and optimize your
organization’s page on each of these
platforms
• Moderate user generated content
• Improve by analyzing social media
metrics, insights and best practices
and acting on them

29. Social Media Marketer
Social Media Marketers achieve
customer engagement and intimacy,
website traffic and revenue by taking
advantage of social media marketing
Responsibilities:
• Build and execute a social media
strategy with competitive research,
platform determination,
benchmarking, messaging and
audience identification
• Generate, edit, publish and share
content that encourages community
members to interact with your channel
• Set up and optimize your
organization’s page on each of these
platforms
• Moderate user generated content
• Improve by analyzing social media
metrics, insights and best practices
and acting on them
Skills Required:
• A master’s degree in marketing or
relevant field
• 2 years’ experience as a social media
marketer and similar roles
• Knowledge of web design, web
development, online marketing, SEO
and other major marketing channels
• Excellent writing, editing, presentation
and communication skills
• Experience with Social networking
and social analytics tools

30. Social Media Marketer
Social Media Marketers achieve
customer engagement and intimacy,
website traffic and revenue by taking
advantage of social media marketing
Responsibilities:
• Build and execute a social media
strategy with competitive research,
platform determination,
benchmarking, messaging and
audience identification
• Generate, edit, publish and share
content that encourages community
members to interact with your channel
• Set up and optimize your
organization’s page on each of these
platforms
• Moderate user generated content
• Improve by analyzing social media
metrics, insights and best practices
and acting on them
Skills Required:
• A master’s degree in marketing or
relevant field
• 2 years’ experience as a social media
marketer and similar roles
• Knowledge of web design, web
development, online marketing, SEO
and other major marketing channels
• Excellent writing, editing, presentation
and communication skills
• Experience with Social networking
and social analytics tools
Salary:
• ₹3,87,415 per annum in India
• $50,224 per annum in the USA

31. Types of Digital Marketing careers
Digital Marketing Manager
Content Strategist
SEM Specialist
Email Marketer
Social Media Marketer
SEO Specialist

32. Email Marketing Specialist
Email Marketing Specialists promote
their organization’s product or service.
They aim to generate buzz or
generate leads for business

33. Email Marketing Specialist
Email Marketing Specialists promote
their organization’s product or service.
They aim to generate buzz or
generate leads for business
Responsibilities:
• Design and implement direct email
marketing campaigns
• Identify an appropriate target
audience to advertise to
• Proofread campaigns for grammar,
spelling and clarity
• Ensure your emails are mobile-
friendly
• Write newsletters for company
updates
• Ensure prompt communication with
clients
• Analyze campaign performance and
work on improvements
• Make sure you follow industry policies
and best practices

34. Email Marketing Specialist
Responsibilities:
• Design and implement direct email
marketing campaigns
• Identify an appropriate target
audience to advertise to
• Proofread campaigns for grammar,
spelling and clarity
• Ensure your emails are mobile-
friendly
• Write newsletters for company
updates
• Ensure prompt communication with
clients
• Analyze campaign performance and
work on improvements
• Make sure you follow industry policies
and best practices
Skills Required:
• A master’s degree in marketing or
relevant field
• Work experience as an email
marketer
• Hands-on experience with HTML and
content management systems
• Knowledge of Google Analytics and
other email marketing tools
• Understanding of analytics and
database tools
• Project management skills
Email Marketing Specialists promote
their organization’s product or service.
They aim to generate buzz or
generate leads for business

35. Email Marketing Specialist
Responsibilities:
• Design and implement direct email
marketing campaigns
• Identify an appropriate target
audience to advertise to
• Proofread campaigns for grammar,
spelling and clarity
• Ensure your emails are mobile-
friendly
• Write newsletters for company
updates
• Ensure prompt communication with
clients
• Analyze campaign performance and
work on improvements
• Make sure you follow industry policies
and best practices
Skills Required:
• A master’s degree in marketing or
relevant field
• Work experience as an email
marketer
• Hands-on experience with HTML and
content management systems
• Knowledge of Google Analytics and
other email marketing tools
• Understanding of analytics and
database tools
• Project management skills
Salary:
• ₹4,04,000 per annum in India
• $51, 952 per annum in the USA
Email Marketing Specialists promote
their organization’s product or service.
They aim to generate buzz or
generate leads for business

36. Digital Marketing Resume

37. Digital Marketing Resume