Looking to get in Digital Marketing? Not sure which skills to focus on? Then this video is for you! In this video, we'll be covering 10 of most popular and valuable skills that will help you grow in your digital marketing career!

2. Mobile
Marketing
10

3. Mobile devices are used for
over 40% of online transactions
Think With Google
Marketers and advertisers put
51% of their budget into mobile
ads.
Impact BND
Mobile is responsible for an
average of more than 40% of
revenue in leading B2B
organizations BCG

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5. What Is It?
Mobile marketing is a digital marketing
strategy that uses multiple channels to reach
a target audience

6. What Is It?
Audiences are targeted on their
smartphones, tablets and other mobile
devices via:
• Websites
• Emails
• SMS
• Social Media
• In-app notifications
• Other applications

7. Key Areas Of Focus
• Focus on the Customer
• Personalized Marketing
• Identifying trends with data
• Testing
• Understanding Mobile Analytics

8. Certifications
Digital Marketing
Specialist
Mobile App
Marketing 2020:
ASO, Advertising
& Monetization

9. 09 Customer
Relationship
Management

10. Towards the end of 2019, 86% of
customers are willing to pay 25%
more for better customer
experience
CRM marketing will be worth
$73 billion in 2020
Impact BND
Businesses that leverage CRM
software see sales increase by 29%,
sales productivity increase by 34%,
and sales forecast accuracy increase
by 42% Salesforce Small Biz Genius

11. What Is It?
CRM or Customer Relationship Management
refers to a set of strategies, tools and
techniques that are used by organizations
that aim to:
• Develop
• Retain and
• Acquire New Customers

12. What Is It?
The CRM stores user data like:
• Purchase History
• Personal Information
• Purchasing Patterns

13. Key Areas Of Focus
• Data Analytics
• Understanding how different CRM tools
work

14. Certifications
Salesforce
Administrator
Certification
Training Course
Dynamics 365
(Certified
Associate)
HubSpot
Academy Sales
Professional
Credential

15. Designing
08

16. 32% of marketers say visual images
are the most important form of content
for their business, with blogging in
second (27%)
70% of companies invest in
content marketing, which could
include visual marketing
strategies
Social Media Examiner
HubSpot

17. What Is It?
Marketing design focuses on the
communication and promotion of a brand’s
products and services in a manner that’s
visually appealing

18. What Is It?
With a basic understanding of designing, you
can decide for yourself what message your
content will convey

19. Key Areas Of Focus
• Basic understanding of design
philosophies
• Knowing how to work with tools like Adobe
Photoshop and AfterEffects

20. Certifications
Fundamentals
of Graphic
Design
Graphic
Design
Introduction to
Graphic Design

21. Listening
07

22. What Is It?
Social listening is a method that involves
monitoring your brand’s social media
channels to track, analyze and respond to
conversations and feedback on social media

23. Key Areas Of Focus
• Understanding how social media platforms
work
• Experience with popular social listening
tools like HubSpot, HootSuite, etc.

24. Copywriting
06

25. 64 % of B2B marketers outsource
their demanding copy needs
A compelling copy draws 7.8 times
more site traffic and produces brand
recall which brings higher engagement
rates
CMI
CMI

26. What Is It?
Copywriting is the process of creating
promotional materials in text, which will be
advertised. It could be text on
• Brochures
• Notifications
• Billboards
• Emails, etc.

27. Key Areas Of Focus
• Understanding the customers and the
competition
• A strong hold on grammar and writing
skills

28. Certifications
American Writers
and Artists Inc.
Copywriting
Course
The Creative
Copywriter
Academy
IDM Award in
Digital
Copywriting

29. Email
Marketing
05

30. In 2019, global email users
amounted to 3.9 million. By
2023, this is set to grow to 4.3
billion
81% SMBs rely on email as their
primary customer acquisition
channel, and 80% for retention
Impact BND
49% of consumers would like to
receive promotional emails from
their favorite brands
Statista
Statista

31. What Is It?
Email marketing is a digital marketing
strategy that involves the use of emails to
promote a brand’s products and services

32. What Is It?
• Email marketing helps customers stay
updated about the brand’s items or offers
• It also helps informing people about your
brand or keep them engaged between
purchases

33. Key Areas Of Focus
• Focusing on personalization and automation
• Complying with data privacy rules
• Experimenting with different kinds of content
• Understanding popular tools and metrics

34. Certifications
Advanced Email
Marketing
Certification Training
HubSpot
Academy:
Email Marketing
Email and
Affiliate
Marketing
Mastermind

35. Social
Media
Marketing
04

36. Nearly 50% of the world’s
population uses social media
73% of marketers believe social
media marketing has been
“somewhat effective” or “very
effective” for their business
Buffer
90.4% of Millennials, 77.5% of
Generation X, and 48.2% of
Baby Boomers are active social
media users. E-marketer Statista

37. What Is It?
Social media marketing helps marketers
achieve their marketing and branding goals
by creating and sharing content on social
networks

38. What Is It?
• This is done with the help of several
different activities like posting text and
image updates, video, and other content
that would drive engagement
• Another method is paid advertising. Here
a high-quality, targeted audience is
exposed to your posts

39. Key Areas Of Focus
• Understanding how to work with different social
media platforms
• Monetization
• Analytics
• Knowing your brand’s user-base
• Optimizing Your Content

40. Certifications
Advanced Social
Media Certification
Training
Hootsuite Social
Marketing
Certification
Social Media
Marketing on
LinkedIn Learning

41. Pay-Per-Click
03

42. 33% of people click on a paid
search ad because it directly
answers their search query
Paid ads have a 11.38% CTR
on Google
Sparktoro
Businesses make an average of
2 dollars in income for every 1
dollar they spend in Google Ads
Google Clutch.co

43. What Is It?
PPC or Pay-Per-Click is a method of
marketing that involves advertisers paying a
certain amount each time their advertisement
is clicked

44. What Is It?
• With PPC, you can buy views to your site,
rather than gaining them from organic
views
• One of PPC’s most popular forms is
search engine marketing

45. Key Areas Of Focus
• Understanding how different search engines
work
• Google Ads
• Analytics
• Copywriting
• Visual Design Ability

46. Certifications
Advanced Pay Per
Click (PPC)
Certification
Training
Google Ads
Certifications
Microsoft
adExcellence
program

47. Search
Engine
Optimization
02

48. On the first page alone, the first
five organic results account for
67.60% of all the clicks
“Where to buy” + “near me” mobile
queries have grown by over 200%
in the past two years.
Google
57% of B2B marketers stated
that SEO generates more leads
than any other marketing
initiative HubSpot Zero Limit Web

49. What Is It?
SEO or Search Engine Optimization, refers to a
series of steps taken by organizations to increase
the quality and quantity of traffic visiting your
website via organic search engine results

50. Key Areas Of Focus
• Technical SEO
• Content Marketing
• Link Building
• Site Usability
• Tools to Perform SEO
• Google Analytics
• Google Webmaster

51. Certifications
Search Engine
Optimization
(SEO) Training
Course
SEO Training
Course by Moz
HubSpot
SEO Training
Course

52. Data
Analysis
01

53. What Is It?
• Data analysis refers to a process through
which helpful conclusions are drawn by
collecting and organizing data
• This information is collected from data with the
help of analytical and logical reasoning

54. Key Areas Of Focus
• Understanding of popular data analytics
tools
• Google Analytics
• Data Visualization
• Data Structures Fundamentals
• Fundamentals of Statistics

55. Certifications
Data Analyst
Master Program
Introduction to
Data Analytics for
Business
MicroMasters
Program in
Marketing
Analytics

56. Certifications
Data Analyst
Master Program
Introduction to
Data Analytics for
Business
MicroMasters
Program in
Marketing
Analytics