Getting started with Social Media Marketing? Not sure where to start? Then this LIVE is for you! In our session on Social Media Marketing Tips, we'll tell you everything you need to get started with this form of digital marketing. So let's jump right in!

1. What Is Social
Media Marketing?

2. O
What Is Social Media Marketing?
• Social Media Marketing is a
methodology that involves creating and
sharing content on social media
• This form of digital marketing is done
to achieve the brand’s marketing and
branding goals

3. O
What Is Social Media Marketing?
Activities include posting text and image
updates, videos and any other form of
content that drives engagement from the
audience

4. What Is Social
Media Marketing?Click here to watch the video

5. What Is Social
Media Marketing?

6. Social Media
Marketing
Advantages

7. O
Social Media Marketing Advantages
Greater brand
awareness
More traffic to your
site
Improved search
engine rankings
Improved conversion
rates

8. O
Social Media Marketing Advantages
Customer
Satisfaction
Cost-effective
Become thought
leaders

9. Social Media
Marketing Tips
and Tricks

10. Set Up
Your Goals
#1

11. O
#1 Set Up Your Goals
• Setting up a strategy, objectives and
goals are very important for social
media marketing to be successful
• Your marketing efforts have to align
with the social media goals of your
organization

12. O
#1 Set Up Your Goals
Some things you need to keep in mind
are:
• Keep quantitative goals
• Keep to a consistent deadline
• Make sure your goals are SMART
• Your goals need to align with your
marketing strategy

13. O
#1 Set Up Your Goals
Along with these goals, it’s important to
also set up a north star metric.
Some popular metrics include:
• Engagement
• Conversion rates
• Leads generating
• Apps downloads, etc.

14. Understand Your
Audience
#2

15. O
#2 Understand Your Audience
It’s important to engage and connect with
the audience to ensure your marketing
strategy is successful. Here are some
ways to do that:
• Their age demographics
• Surveying them to understand their
issues

16. O
#2 Understand Your Audience
• By conversing with them in forums
• Responding to them in your comments
• Replying to comments or questions on
social media
• Addressing their feedback and acting
on it

17. O
#2 Understand Your Audience

18. Determining the
Right Social
Media Platform
#3

19. O
#3 The Right Social Media Platform
Another important step to consider while
social media marketing is to find the best
suited social media platform that can fulfill
your marketing goals

20. Setting Up a
Social Media
Calendar
#4

21. O
#4 Social Media Calendar
Users on social media platforms can be
engaged with in several different ways:
• Competitions
• Polls/ Surveys
• Videos/ Livestreams
• Infographics
• Articles/ Images

22. O
#4 Social Media Calendar
For these to be successful, they need to
be planned. Social media content
calendars help with that.
These help with:
• Improving team collaboration
• Understanding what works, and what
doesn’t
• Distributing resources effectively

23. Using SMM Tools
#5

24. O
#5 Using SMM Tools
The process of Social Media Marketing
can be greatly improved and eased with
the help of SMM tools

25. O
#5 Using SMM Tools
These help with:
• Lead generation
• Creating email lists
• Finding a relevant audience
• Create buyer personas
• Providing insights and reports
• Providing appropriate templates for
posts, and much more

26. Visual
Storytelling
#6

27. O
#6 Visual Storytelling
Images and videos can have a significant
impact on your audience.
Visual storytelling can keep your
audience interested, catch the attention of
prospective clients and much more

28. O
#6 Visual Storytelling
Visual storytelling can help with:
• Directly speaking to your audience
• Helping the message be grasped by
the audience quicker
• Helping it go viral

29. O
#6 Visual Storytelling
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30. Pay For
Advertising
#7

31. O
#7 Pay For Advertising
Paid social media marketing can greatly
help with achieving your organization’s
marketing goals

32. O
#7 Pay For Advertising
Some advantages of paid social media
marketing are:
• Amplifying their reach
• Improving cost-effectiveness
• Improved targeting
• Better market insights

33. O
#7 Pay For Advertising
Paid advertising does also come with
some major disadvantages like:
• Too many posts
• Too expensive
• Huge amounts of competition
• Rejection of posts

34. Newsjacking
#8

35. O
#8 Newsjacking
Newsjacking refers to a method of using
the popularity of popular news stories to
drive marketing actions.
If a particular new story aligns with your
brand’s messaging, capitalizing on it
would be greatly rewarding

36. A/B Testing
#9

37. O
#9 A/B Testing
• A/B Testing involves varying the copy,
creative and CTAs of posts on social
media
• This can help determine what kind of
content can get the best response
from your audience, better CTRs and
engagement

38. O
#9 A/B Testing
Some other things that can be tested
are:
• Location
• Age
• Gender
• Education
• Interests, etc.

39. Communities and
Influencers
#10

40. O
#10 Communities and Influencers
Joining communities related to your
industry, interacting and participating
with them will help you build a
connection with your audience

41. O
#10 Communities and Influencers
• Connecting with influencers belonging
to your industry will help promote your
brand better
• This also exposes your brand to a
potentially new customer base

42. O
#10 Communities and Influencers
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43. Measuring
and Analyzing
Results
#11

44. O
#11 Results
• Tracking and measuring your results
ensure you’re making the most of your
campaigns
• These metrics could be analyzed on a
weekly, monthly or quarterly basis to
determine what works, what doesn’t
and what adjustments need to be made

45. O
#11 Results
Some metrics that could be tracked are:
• Reach
• Engagement
• Clicks
• Impressions
• Comments, Mentions, Likes

46. O
#11 Results