Gail Power from Facebook takes us through businesses using Facebook and looks at the opportunity for brands with Facebook Connect.

2. Mission Give people the power to share and make the world more open and connected

3. best friend mom co-worker favorite band tv show tv show brother roommate girlfriend teammate restaurant clothing designer coffee shop favorite cereal celebrity dad Product vision Identity Connections Sharing >50B connections

4. European Figures USA 89m Over 95m Active Users in Europe Netherlands 1.5m Hungary 440k Australia 7m NZ 1.1m 1.5m 2m Czech Egypt 4.5m India 350k Romania 2m Egypt Switzerland 1.7m France 13m Germany 4.5m Ireland 1.1m Turkey 14.5m Italy 11.5m Russia 550k Sweden 2.7m Austria 1.0m Swiss 1.7m Finland 1.3m Portugal 700k Belgium 2.7m Norway 2.3m Greece 1.9m Denmark 2.1m UK 21.5m Spain 6.8m

6. Over 300 Million Active Users Open Registration Internationalization Sept 2009 300 M Gail’s Mother-In-Law joins Facebook

7. Social media popular across all age groups Worldwide social media reach Source: comScore, September 2009

8. connecting Mother Father Coworker Best Friend Roommate Sister Brother Girlfriend Me

10. Authentic Informed Connected Authentic Informed Connected The social marketing & information platform BRAND

11. What is Facebook doing to brand advertising?

12. Print

13. Television

14. Online

15. Facebook

16. 3 ways to create dialogue around your organisation

18. Homepage Image – Marks and Spencer

19. Become a Fan - Heineken

20. Event Advert – Mini Open Air Cinema

21. Virtual Gift – Guinness 250 th Birthday Send a branded gift to a friend and include a personal message.

22. Gift tab added to Fan Page

23. Connect overview

24. Social everywhere Game Consoles Web Mobile Desktop Identity Social Relevancy Distribution

25. Connect for the Web

26. Connect for desktop

27. Connect for iPhone applications

28. Facebook Connect for devices

30. Developer resources Connect Wizard Widgets Page Developer Wiki

31. Get the latest Developer News Facebook Connect Page