Bakeware&Ovenware 2016 Market Analysis

1. Bakeware Market
Research and Analysis

2. Trends by user centeric results
Trends Market
What is existing in the market and what
future possibilities
Technology
Types of materials and costs that are
used during the production
Index
Structure of Content

3. Iy, multi section, stackable
Trends will be in four different title; Connectivity, Silicone mat usage, Novaltiy, Multi sectioned, Stackable
Trends
Trends in Bakeware

4. 4
Trends
In 2016
Connectivity
with cookware
lines in the
brand
Having similar lines in the same brand name
Connectivity with cookware lines in the brand
Approved by Francesca

5. 5
Trends
In 2016
Silicone
Baking Mats
Silicone baking mats are easy to clean, easy to store and reusable.Favoruites of the market in these days
Silicone Mats
Even it is popular not target
of Tvs

6. 6
Trends
In 2016
Novelty Cake
Pans
Novelty cake pans are not new but innovative designs are being introduced to make birthdays and baby showers more fun. Skip
the heart shaped cake pan and choose a hamburger cake, a cupcake or a sandwich cookie cake. Choose cake pans that suit a
variety of events to get the most out of this investment.
Novelty cake pans
Popular but not target of
Tvs

7. 7
Trends
In 2016
Multi Section
Casserole
Dishes
The modern kitchen is all about variety. You should be able to have the flavours you want while giving the other members of
your family their favorites, too. With a multi Sectioned casserole dish you can easily prepare two or three different cassero les at
once. Create your famous macaroni and cheese and bake half of the casserole with fresh mushrooms and caramalized onions
and the other half with diced ham and roasted red peppers.
Multi Section Casserole Dishes
Could be a choice try to find
different ex

8. 8
Trends
In 2016
Easy to store
In nowadays most of the baking dishes are creating advantage of being stackable
Stackable Baking Dishes
Could be a choice, try to find
different ex

9. Iy, multi section, stackable
Technology will introduce us which type of materials are being used in the market and gives us a chance to
understand them
Technology
Technology in Bakeware

10. Carbon %2 max, line of product is made of tin plate. Electrolytic tin plated
sheet metal, it is an economic type of steel, perfect for coking any type of
dessert. Excellent value for money. Lower conductivity than aluminium
Banda Stagnata
Platinic silicone suitable for contact with food substances and equipped
with the ideal qualities for both oven cooking and freezing. flexible, non-
stick enough and resistant to temperatures ranging from -40°C to +
260°C. It is, therefore, a material which can be used in traditional oven, in
microwave ovens, in the fridge and in the freezer. There is needed food
contact certification
Silicone
Technology
Materials
Durable, transparent for easy monitoring of baking progress and provides
good heat conduction for oven. Safe for oven, micro, freezer and
dishwasher.
Glass
No use of dishwasher if the bottom is uncovered, suitable for oven
depending on the type of handle, with coating non stick duration, excelent
conductivity and uniformity
Casting Aluminum

11. Smoother surface, less heavy respect to the cast iron, - they are not light,
without coating No dishwasher, durable. A kind of cross between cast iron
and stainless steel.Lighter than cast iron, heavier than aluminum stainless
steel and copper, respect to the aluminum lower conductivity.
Carbon Steel
Micro, oven, dishwasher safe. It is made of clay however more durable
and smooth surface respect to the ceramic.It is very expensive.Not a
good conductor and not a good uniform heating
Porcelain
Technology
Materials
Excellent heat coductor. With a good heat uniformity. Better heat
conductor than stainless steel. Sometimes over browning without coating
but better than banda stagnata and carbon steel.
Aluminium
Usually paired with stainless steel to increase durability. Great heat
transfer and corrosion resistance. Good conductor.
Aluminizied Steel

12. Made of clay, oven safe, tichness is higher respect to the Porcelain.
Cheaper and less durable
Ceramic
Technology
Materials

13. Material Scope
Bandastagnata
Key points of
Bandastagnata
Guardini and Kaiser is the main supplier
until this moment for TVS.
Key points are; It is a really cheap
material that makes competition in the
market, it is possible to have non stick
coating on it.Only one layer with lower
non stick performance than non stick
aluminum.
Line of product is made of tin plate.
Electrolytic tin plated sheet metal, tin is
suitable for food
BANDASTAGNATA.
Not popular maybe only for loya
ltiy

14. Material Scope
Carbon Steel
Key points of
Carbon Steel
The high performances due to the
thermal conductivity properties of the steel
with a carbon percentage higher.
Smoother surface, less heavy respect to
the cast iron - they are not light but
durable. A kind of cross between cast
iron and stainless steel. Lighter than
cast iron, heavier than aluminium,
stainless steel and copper, excellent heat
conductor.
CARBON STEEL.
To be competitive we can searc
h for the material more deep

15. Material Scope
Aluminized Steel
Key points of
Aluminized Steel
Aluminized steel is steel that has been
hot-dip coated on both sides with an
aluminium-silicon alloy.
Aluminized steel is seen most
commonly in bakeware such as baking
sheets (also known as jelly roll pans),
bread/loaf, cake, pie and muffin pans,
Steel pans are solidly built and most
often come with rolled edges covering
internal steel wires for extra support
which prevents warping in high
temperatures. The aluminized steel
bakeware has a thick, solid feel to it
and will cost more than value priced
bakeware, but is worth the added cost.
ALUMINIZED STEEL.
Not popular

16. Iy, multi section, stackable
Market research helps us to understand our competitiors in terms of material types
Market
Market in Bakeware

17. Best Seller
In all around the world
Calphalon Rachael Ray
Rachael Ray Farberware
6 piece Bakeware Set Oven Lovin 5 piece Bakeware Set
Non Stick 3 piece bakeware set Non stick bakeware 4 piece toaster
oven set gray
Good set of combination, also with muffin
pans and cookie sheet. Space efficient
respect to the other brands All dishwasher
safe and 10 years of warranty
Fitted with extra orange handles, safe
finished rims, dishwasher safe. Consisting
of; rectangular pans, round pans, deep
rectangular pan, crispy sheet
3 pieces of different sized rectangular pans
to serve different needs in different sizes.
Consist of, pizza pan, cake pan, cookie
pans. Best of durability, reliability and
quality

18. General look to the
Competitors in
material

19. There is a big market with Bandastagnata. However
Main suppliers are Kaiser and Guardini.
Popular Items In the Market
Banda stagnata
In Bakeware Market

20. Main Competitors of TVS to add their range, use
Carbon Steel Material
Popular Items In the Market
Carbon Steel
In Bakeware Market

21. Popular Items In the Market
Aluminized Steel
In Bakeware Market

22. Bialetti-ceramic, Le cruset-stoneware, Revol-
porcelain, Bergner-cermaic and stoneware,
GuardinI-stoneware, Staub-ceramic
Popular Items In the Market
Ceramic/Stoneware/Porcelain
In Bakeware Market

23. Popular Items In the Market
Glass
In Bakeware Market

24. Generally Aluminum cookware producer
competitors
Popular Items In the Market
Aluminum/Cast Aluminum
In Bakeware Market

25. Popular Items in the Market
Silicone
In Bakeware Market

26. 26
Bakeware TVS
Material Check
What was
existing in the
past in TVS?
Banda stagnata material used for Tvs to produce bakeware with Keiser collaboration
Banda
stagnata
material with
supplier Keiser

27. 27
Bakeware TVS
Material Check
What is
existing in
TVS?
Aluminium Bakeware set
Dolce IDEA LINE
Aluminum is
expensive for
the market

28. 28
Bakeware TVS
Material Check
What will be
existing future
materials in
TVS?
With the new lines ceramic or porcelain will be the future of Tvs.
Indispensabili Ceramic Pot
Ceramic and
glass
combinations
will be used

29. Material Scope
Material Analysis for Tvs
Which is the best material for Tvs?
TVS
SILIC.
Could be additional products as bakeware
some to existing line of Tvs. Such as
Speciali. Variety of shapes are possible
BANDA.
Low cost product will be competitive in the
market. At the same time useful for Loyaltiy
programmes
ALUM.
Already in the production of Tvs. Limited
shapes.

30. Material Scope
Material Analysis for Tvs
Which is the best material for Tvs?
CAST ALM
Cast aluminum products in the history of Tvs
was found as expensive and not for the best
seller. They are unique and referring to high
cost. In such loyaltiy programmes It could not
be the best fit.Variety of Shapes
GLASS
Tvs is powerful in the glass aerea. There are
many suppliers.Using glass as a accesory
could be the best alternative. Even glass is
cheap., it would be a better fit glass with
coating.
PORC
In the future projects it will be a good move to
have porcelain as a high quality bakeware
sets. They could be offered as loyaltiy and
additional to some lines of Tvs.

31. Material Scope
Material Analysis for Tvs
Which is the best material for Tvs?
TVS
ALMN S
Aluminiuzed steel a little expensive however
in terms of durability it could be competitive in
the market
CARBON S
Carbon Steel is basicly strong in USA market.
In terms of durability.Not as cheap as
bandastagnata but has potential in the
market.
CERMC
Tvs could prefer ceramic instead of Porcelain
in terms of the advantage of price. Less
durability according to porcelain but clean
lines could be fitting wìth also Tvs lines.

32. Opportunities
TVS
Convenient for Market and fits with the future projects of Tvs.
Competitive in the market
Cheap and useful for Loyaltiy programmes
CERAMIC/PORCELAIN BAKEWARE
COMBINATION GLASS
ALUMINIUZED STEEL/CARBON STEEL
BANDA STAGNATA
Material
Opportunities
for TVS

33. Having a general look to Bialetti Range to scam
what is going on the market
Bialetti
Popular Ranges
Bialetti Range in Carbon Steel

34. Having a general look to IKEA Range to scam what
is going on the market
IKEA
Popular Ranges
Ikea Range in Bandastagnata

35. Innovative baking tins with a Double Layer system
to prevent burning, Microdome technology for
lighter, Easy to clean and remove your cakes,
thanks to the duable non-stick coating.
The Airbake product range includes, among others:
Tart tin (27cm), Round cake tin (23cm), Loaf pan
(12x23cm), Square cake tin (23cm), 12 muffins tin
(36x25cm), Oblong cake tin (36x25cm)
TEFAL
Popular Ranges
Tefal Range in Bandastagnata

36. Having a general look to Lekue Range to scam
what is going on the market of Silicone Bakeware.
Lekue have different wide range of bakeware.In
their range they have; party baking molds, baking
utensils, cake decorating and baking molds.
Lekue
Popular Ranges
Lekue in Silicone

37. Silicone moulds with collapsible feature allowing to
make the highest moulds totally flat to win up to
60% space*.
The rigid ring avoids the mould to bend and allow to
handle it safely in the oven (with some protection of
course).
The silicone is 100% platinum. This guarantees the
high quality of the product and its resistance to high
temperatures (up to 250°).
Tefal
Popular Ranges
Tefal in Silicone

38. Bakewares are in titles of; casseroles, portables,
baking dishes and sets. Generally plastic lids are
refrigerator, microwave and dishwashersafe. Pyrex
glasses also dishwaher, pre heated oven
microwave and refrigerator safe.
Pyrex
Popular Ranges
Pyrex in Glass

39. Even if they are look like cast iron they are not.
They take all the advantages of Porcelain. It serves
different needs. Roast bake any type of meat,
vegetables pasta and desserts.
REVOL
Popular Ranges
Revol in Porcelain

40. Even if they are look like cast iron they are not.
They take all the advantages of Porcelain. It serves
different needs. Roast bake any type of meat,
vegetables pasta and desserts.
BIALETTI
Popular Ranges
Bialetti in Ceramic

41. We have made our analysis In terms of price, material and brand and
merged it with actual marketing research
Auchan, Iper Rossini review of merchandising related to cookware area.
Store check
analysis
Store Check
SuperMarket visit around Tvs

42. Store Check
SuperMarket visit around Tvs
Actuel
BANDA STAGNATA
PENTOLE AGNELLI
ALUMINIUM
GHIDINI
SILICONE
Significant Brands in Store Check are Actuel,
Pentole Agnelli and Ghidini.
Key Brands in
Store Check

43. Thank you