The People Manifesto Your customers come second. Blasphemy right? Actually, it’s true. Yes, customers are critically important to your business. But they only come to you because of the people you hire. Your people are your priority. And, the single most important job in every organization is the Head of People. The people you attract, hire and develop will be – by far – the single biggest driver of your success. Read our People Manifesto to learn more.

1. —
ThePeople
Manifesto
Why talent will determine the
success or failure of every business
(and what you can do about it).

2. Thismatters.

3. Neverhavesomanyforces
ofchangebuffetedsomany
marketsfromsomany
differentdirections.
Thesearethemost
interesting,excitingand
challengingtimesever
toberunningabusiness
orlargeorganization.

4. Andwithsomuchchange,it’seasytobedistractedby
thenewtechnologies,newbusinessmodelsorthelatest
disruptorsinyourmarket.
Thatmeansit’seasytolosesightoftheonedeterminant
ofsuccessorfailurethatmattersaboveallothers–and
thatalwayshas:yourpeople.

5. Thepeopleyouattract,motivate,
manageanddevelopwillbe
–byfar,thesinglebiggest
driverofyoursuccess.

6. Getthiswrongandyou’llstruggletorisetoanyof
thecountlesschallengesyourorganizationfaces.
Getitright–withthebestpeopleintherightpositions
doingtherightthings–andthere’sliterallynothingyou
can’tachieve.
Thisiswhywedowhatwedo.
AndthisManifestoiswhatwebelieve.

7. Yourcustomers
comesecond.

8. Thisisheresytomostmanagementtextbooks.
Butit’strue.
Yes,customersarecriticallyimportant
toyourbusiness.Buttheyonlycome
toyoubecauseofthepeopleyouhire.
Yourpeopleareyourpriority.

9. Thesinglemost
importantjobinevery
organizationisthe
HeadofPeople.

10. Whateveryourcompany
callsit,thesearethepeople
whobuildyourmost
strategicasset–your
workforce–andtheywill
determineyourfuture.
—
Someorganizationscallit
HumanCapitalManagement.
SomeHumanResources.

11. Iftalentprofessionalsdon’trisetothechallenges
ofchange,acompanycanonlybeaverage.
Butifthey’rethenewbreedoftalentprofessional–
fullofenergy,passion,ideasandinfluence–
noteventheskyisthelimit.

12. These“people”leadersseetalentmanagementandHCM
asastrategicdisciplinethatdrivesbusinesssuccess,
andtheydeserveaseatatthetoptable.

13. Greatorganizations
excelateverystage
ofthetalentlifecycle.

14. Aschallengingasattractingandhiring
therightpeoplesurelyis,it’sonlythestart
ofthepeoplechallenge.
Thebestorganizationsactivelymanage
everystageofthetalentlifecycle,paying
specialattentiontothecriticalpointsin
everycandidate’sjourney.

15. —
Greattalentcompanies
dofourthingswell:
1
Engage
Buildingandfeedingalarge,
high-qualitycandidatepool
andconstantlymanaging
theserelationships.
2
Recruit
Finding,evaluatingand
hiringthebestcandidates
foreveryrole.
Beinggreatatoneortwoofthesedisciplines
isnotenough.Youneedtobegreatatallfour.
3
Measure
Usingtalentanalytics
todrivebusinessresults
4
Optimize
Constantlyimprovingyour
processesandbuilding
apowerfultalentbrand.

16. Thebestorganizations
useanalyticsand
dataintheirtalent
management.

17. Thebestorganizationsineverysectorare
theoneswhotreathiring–andtheentire
talentlifecycle–asameasurablediscipline
informedbydata.

18. Theyknowthateverythingimportantin
talentmanagementcanandmustbeguided
bysoundresearchandclear,accuratedata
collectedinanon-biasedway.

19. Andbecausesomethingsareharderto
measurethanothers,thebestcompanies
workharderatthem.
—— Collectingdata
—— Usingittomakebetterdecisionsabout
talentandtraininginvestments
—— Trackingtheirhires
—— Measuringwhatmatters
—— Andsharingthelearning

20. They’renotjustusingtheirdatafor
alookintherear-viewmirror.
They’reusingdatastrategically
todecidewheretomoveforward.

21. Pastperformance
isthebestpredictor
offutureofsuccess.

22. Mosthiringisbasedonthe‘gutfeel’generated
fromafewbriefphonecallsorinterviews.
Butthebestwaytomeasurehowcandidateswillperform
istocollectfeedbackfromthepeoplewhomanaged
orworkedwiththeminthepast.

23. —
Unfortunately,traditionalreference
checkingdoesn’tgetanywherenearthe
levelofdetailandjob-relevancerequired.
Andeventhebestself-assessmentsonly
providethecandidate’sperspective.
Inshort,theverybestsources
forpredictinghiringsuccess
arebeingcompletelyignored.
Andthatneedstostop.

24. Thebestorganizations
growtheirown
candidatepools.

25. Greatrecruitersplayanimportantrole
ineveryorganization’stalentstrategy.
Butthebestorganizationsworkhard
tobuildtheirowndatabaseofpotential
candidatesforthemostimportantroles
intheorganization.

26. They’realwayslookingfor
andreachingouttopeople
whoworkinrelevant
disciplines–insidethe
marketandbeyond.

27. Yourpeoplearealwaysout
meetingotherpeople.
Thoseotherpeopleare
potentialemployees.

28. Eventhepeopleyouasktoprovidereferences
foryourcandidatesarethemselvespotential
candidatesforotherroles.
Youshouldtreatthemthatway.
Thoseotherpeoplearepotentialemployees.

29. Thehumancapital
managementteam
canonlybeasgood
asitsprocesses.

30. ThetalentinsidetheHCMteam
isasimportantasthetalent
itworkstoattract.

31. —
Don’twastethistalent
onmindlessadministrative
workormanualcandidate
processing.
ThebestHCMdepartmentsarealsothe
moststreamlined,usingautomationand
softwaretoolswhereverpossibleand
harvestingdataeverystepoftheway.

32. —Simpleandengaging,notbureaucratic
—Sociallyconnected
—Personalizedforthepersonandtherole
—Mobile,forpeopleonthego
—Fast
—
AndstreamliningisnotjustabouttheHR
team’sworkload–it’saboutmakingevery
processthattouchesyourhiringmanagers,
jobcandidatesortheirreferencesandpeers:
Asaresult,yourpeoplefocustheireffortsonaddingvalue
tothebusinessinsteadofshufflingspreadsheetsorforms.

33. Nothingmattersmore.

34. Yourpeoplewilleithercreateyoursuccess
orpreventit.
Yourapproachtoattractingandkeeping
themwilldeterminewhich.
Ifyouleavethattochance,you’releaving
yourbusinesstochance.

35. Nothingmattersmorethanthis.
That’swhatwebelieve.
Ifyoudotoo,weshouldbetalking.

36. —
Allowustointroduceourselves.
SkillSurveyhelpstalentmanagement
professionalsexcelatcriticalstagesofthe
talentlifecycletodrivebusinesssuccess.
Ourcloud-basedpatentedsolutionsharness
thepowerofdatatohelpsource,recruitand
hirethebestpeopleforeveryroleinthe
organization.
Ourcustomersbuildstrongpoolsoftalent,
findbetterpeoplewhostaylongeranddo
amazingthings.
Learnmoreabouthowwe
canhelpyouwithyourown
talentlifecyclechallenges.
EBK-012 - The People Manifesto EBK-012-07-06-17
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