How do you build a strong employer brand? In the framework of the Athens Startup Safary, George Dimitriou, Head of Marketing & Communication, presents how Skroutz has managed to create an attractive and powerful employer brand name, which helps the team recruit the most talented people.
11. #The startup culture (even when you’re way beyond that)
“Anything is possible” mentality
Shared purpose
Ability to react & shift quickly
Collaboration & transparency
Autonomy
Praise & recognition
11
12. 12
#What is the employer brand?
Identity
Perceptions of stakeholders
Reputation
Value proposition to
employees
13. Λένε "Only hire people smarter
than you" και το επιβεβαιώνω: οι
άνθρωποι του Skroutz με έχουν
κάνει εξυπνότερο και καλύτερο
άνθρωπο.
Σε πείσμα των καιρών, αντί για
valuations και κέρδη, ας
μιλήσουμε για το πώς φτιάχνεις
μια εταιρεία που το fun factor
είναι σημαντικότερο από
ο,τιδήποτε άλλο.
13Γιώργος Χατζηγεωργίου, CEO & co-Founder, Skroutz
#Lead by example
28. #Our path to success
28
Sustainable
business
model
Excellent
working
environment
Passionate
for
E-commerce
Happy
creative
people
29. #What can you do?
1. Keep your team motivated
2. Encourage extroversion
3. Tell your story in an authentic way
4. Focus on the attractive & compelling
attributes of your company
5. Be consistent
6. Celebrate successes
7. Embrace your communities
29
30. #Key takeaways
30
1. Employer & commercial brand go hand-in-hand
2. Employees are your strongest ambassadors or
biggest critics
3. Workplace = happiness factor
4. Staying true, relevant, distinctive & aspirational
is what defines your culture
5. Your greatest weapons: word-of-mouth & good
will
31. 31
Stay focused.
Don’t be afraid
to have a voice!Let’s be honest…
Building a strong employer
brand is hard work.
Damn hard work.