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Sustainability in Practice A FAST GUIDE FOR BUSINESS LEADERS Jan Peter BergkvistCopyright © by Jan Peter Bergkvist 2009, SleepWell AB 2009
Sustainability in PracticeA fast guide for business leadersDear Reader,As a leader today you are expected to integrate sustainable practices into the everydayoperation of your organization.Your team, your customers, the politicians, the share holders, your board, your kids, the media,and the blogosphere in short, any stake holder - they all want you, and, in many cases, expectyou to be part of the solution instead of contributing to the increasing problems of our world.Sustainability is fun and creates pride from within your business and through that strengthensthe internal culture in your organization. At the same time as it adds value to your brand. Thedebate during the last decade has been partly unclear with many myths and bad information.Today we can see a shift of paradigm and my ambition with this booklet is not to add any moretheories and buzz words but to give you a few clear and practical ideas of what you can actuallyDO TODAY in YOUR organization - examples of practical measures and initiatives that moveyour organization towards a sustainable future and at the same time create immediate value,increased profit, a stronger brand and esprit de corps.It matters not if you are CEO of a company, head of a department or manager in anorganization or secretary general in an association. As a leader at any level you are the key tosuccess in creating a more sustainable organization.Below you find an excerpt from my recently published book with ready-to-implement tips andideas to activate a holistic sustainability plan for your business? The book is meant to be a fasttrack resource to build competent, responsible corporate leadership and is designed as ahandbook for leaders at all levels in your organization to help solve your sustainability puzzle!Jan Peter BergkvistCopyright © by Jan Peter Bergkvist 2009, SleepWell AB 2009
1. The challengeIt s ten minutes past 9 a.m. in Nice, France and I ve just had an excellent French breakfast.Spring has arrived and a clear sky shines over an azure blue Mediterranean sea at the horizon. Afew lonely fishing boats are already out there and the first tourist has gone for a cold swim inthe waters below.Three years ago France and southern Europe were hit by a heat wave and well over 10,000people died. This was one of several examples of an unnatural change of our weather that canbe referred to as man-made climate change, a phenomena now acknowledged as reality forpeople in general, as well as for media and decision makers of all types. This change hassuddenly raised the awareness of and fear for the non sustainable use of fossil fuels in almostevery activity in our society. More importantly it has also clarified for us that the current level offossil CO2 and other green house gases, is not the main challenge. The fact is that we have builta society that, over time, systematically increases the fossil emissions day by day. This greenhouse effect with its disastrous results is a main challenge but again it is not the only one!Global warming has been on everybody s lips and all serious scientists today agree that we needto halt the increase of today s global average temperature to a level no higher than around 2,4degrees Celsius in order to survive. This is an objective that our politicians will struggle hard toachieve.The frightening fact that shows that Mother Nature is fragile and complex, is the recentresearch documenting that global dimming (man-made pollution helping to keep temperaturedown) actually may have hidden 1 degree Celsius of the global warming already caused. Thiswould mean that we are already 20 years behind all the current political objectives beingnegotiated!NOW! The bad news is that man is a one topic creature . Global efforts to understand, agreeand act to address climate change has been on top of the agenda. Meanwhile, the spread ofnon-bio degradable chemicals, the destruction of our ecosystems (our lungsand larder) and thecompromised ability for all people on earth to fulfill their needs has not abated.AND not only that, all those issues are exponentially increasing in the system we call the developed world . This system, in which we all as human beings, executives, politicians,employees, academics and media are a part, requires that we must be prepared to care for ittogether.BUT the good news is that we want to survive and we want our kids to survive. The main reasonthat the majority of us on this planet make thousands of non sustainable decisions every day inCopyright © by Jan Peter Bergkvist 2009, SleepWell AB 2009
our lives is not that we are mean or stupid or want our children to get cancer or see theMaldives disappear. The reason is purely a lack of knowledge and understanding of what asustainable world, society, company, family or individual looks like. This is why it is soencouraging to work with sustainability. Sustainable practices provide executives in companiesevery where the opportunity to realize that they can contribute to a better world and by thatguarantee the delivery a higher value not only to mankind in the long term but also to the shareholders and customers todayIf you would like to read more and share the ready-to-implement tips and ideas in the chapterslisted below please order a copy via mail to : email@example.comTable of contentsPart 1 To Plan1. The challenge2. The need of a clear framework3. Solving your sustainability puzzle4. Leadership is key5. Training and education6. Sustainability: a new definition of luxury7. So what is sustainability in practice really?8. The systematic viewPart 2 To Act1. The Energy Challenge - to Save and Change2. Chemicals - a natural part of nature or a toxic threat3. Waste and recycling - an upstream approach4. Traveling and transportation - in a carbon stressed world5. Usability - a great way to target more customers6. Procurement - from suppliers to partners7. Water - a scarce resource8. Diversity to broaden the scope9. Safety and Security social sustainability in practice10. Sustainable Construction - long term effects11. Food - for thoughts12. Human Rights a base for democracy13. Health and Lifestyle - not just the absence of illness14. Sustainable design of products & the living environment15. Social and ethical sustainability beyond charityPart 3 To Speak1. Communication: externally and internally2. Measuring the effects3. Dialogue with the surrounding world4. Third party labeling5. Sustainable Meetings6. Governance and Ethics7. Short glossary and useful links www.sleepwell.nuCopyright © by Jan Peter Bergkvist 2009, SleepWell AB 2009