Thinking of an effective marketing strategy for your product or company? Learn from the four successful campaigns we featured in this presentation.

1. 4
SUCCESSFUL MARKETING CAMPAIGNS
People Will Always Talk About
www.slideshop.com

2. Specific
Relevant
Unique
Surprising
Countless marketing campaigns have been
launched, but the successful ones have
the following characteristics:
Moving
Engaging
Entertaining
Result-oriented

3. Let’s take a look at
four great examples.
4

4. The best way to
increase sales is through
customers’ nose.
“To me, the smell of fresh-
made coffee is one of the
greatest inventions.”
Hugh Jackman

5. In South Korea, bus commuters could smell coffee
aroma every time they heard Dunkin’ Donuts’ jingle
on the radio. The scent was dispensed from a small
device that looked like a typical air freshener.

6. Months after the
multisensory campaign in
2012, Dunkin' Donuts
reported a 29% increase in
sales at shops near bus
stops.
S A L E S
Source: www.theatlantic.com

7. Real beauty shines,
real beauty sells.
“There is no definition of beauty, but
when you can see someone's spirit
coming through, something
unexplainable, that's beautiful to me.”
Liv Tyler

8. A major global study reported that only 2% of women considered
themselves beautiful. This gave Dove an idea to initiate Campaign
for Real Beauty - a marketing strategy which aimed to challenge
beauty stereotypes, invite people to talk about beauty, and
inspire women to feel comfortable with themselves.

9. Sales have gone from $2.5
billion in 2004 to $4 billion 10
years after it was launched.
S A L E S
Source: Dove.us | Brandchannel.com

10. Don’t despair. Your
flights of fancy may
come true.
“A vacation spot out of season
always has a very special magic.”
Max von Sydow

11. In 2012, AirAsia launched its flight to Sydney through a
friendship test on Facebook. Fans were challenged to
choose 302 friends whom they'd like to take on a 3-
day all-expense-paid trip to Kuala Lumpur.

12. The campaign grew the
company's Facebook fan base
by 30%. AirAsia started flying to
Sydney twice a day from mid-
2013.
Source: Facebook-studio.com

13. What’s in a name?
Profit.
“A person’s name is to that person,
the sweetest, most important sound
in any language.”
Dale Carnegie

14. Coca-cola's "share a coke" campaign allowed consumers to buy coke in cans
and bottles with personalized name labels. It gave people the opportunity and
excitement to share the drink with someone they love.

15. Sources of The Wall Street Journal said sales dollars
were up 2.5% overall - a notable milestone after more
than 10 years of steady declines.
Source: Adweek.com

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