Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

8 Doable Tips to Improve Your Content Marketing

Content marketing is rooted in the phrase, "Knowledge is power." With the valuable information you share with your readers, you educate them as well as help them make sound decisions. Along the process, you establish your credibility and reputation, which encourage potential (and loyal) customers to do business (again) with you.

More themed presentations here: https://slideshop.com/Themed-Slides

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

8 Doable Tips to Improve Your Content Marketing

  1. Presented by Slideshop
  2. Content marketing is creating and sharing relevant information to acquire, engage, and retain customers. You provide relevant content You build good reputation You earn customers’ trust Customers (re)purchase your products Content isn’t king. It’s the kingdom. - Lee Odden
  3. Consumers recognize need Consumers search for information Consumers evaluate alternatives Consumers make a decision Consumers evaluate purchase Consumers go through this process when buying a product. The information you provide in content marketing will greatly matter in these stages.
  4. VALUE the not-so-secret ingredient in content marketing How do you provide value to your customers? Read on.
  5. Get to know your target market.#1 MS Excel hacks Share content about your niche and other related topics that are relevant to your potential customers. Finance Management Startup Entrepreneurship Accounting software (your niche)
  6. Explore different forms of content marketing. #2 Keep looking for other opportunities to share valuable content with your followers. Infographics Presentations Podcasts E-books Webpages Blog and guest post Videos Social media updates Press releases
  7. Provide valuable content regularly.#3 Builds trust Improves SEO ranking Increases web traffic Increases authority Strengthens your brand Consistency
  8. Quality + Relevance + Timelessness = Evergreen Provide evergreen content every now and then #4 Complete guide to designing effective PowerPoint presentations 10 graphic design trends for marketing presentations in 2015
  9. Integrate content marketing with SEO and social media #5 • Create a long-term plan to consolidate all digital marketing activities • Research keywords from search engines • Promote on social media platforms • Measure content effectiveness through internet marketing statistics
  10. Create content that goes viral#6 Characteristics of a post that often go viral: • It is timely. • It stimulates emotions. • It offers rewards. • It is actionable.
  11. Develop content that is credible enough to share. #7 • Ask experts to write • Cite credible sources • Show and explain data • Publish on reliable sites
  12. “I don’t care if the video I produce doesn’t sell shoes right away. I’m trying to create a culture and feel around New Balance.” Patrick Cassidy, Head of Global Digital Brand Marketing, New Balance Content strategy includes building trust, connecting with audience, and building your brand. All of these don’t happen overnight. Be patient. Content marketing takes time. #8
  13. “We don’t need more content — we need more relevant content.” Jason Miller
  14. contact: support@slideshop.com fb: theslideshop twitter: @slide_shop blog: http://blog.slideshop.com/ pinterest: Slideshop slideshare: slideshop.com phone number: +1 602 559 4554 The world's leading supplier of unique, creative and effective PowerPoint templates. Do you want to customize this presentation? Download it on our website. Download

    Be the first to comment

    Login to see the comments

  • StephanieDuncker

    Jul. 14, 2015
  • penzinicuadrado

    Jul. 20, 2015
  • JasonBednarz

    Sep. 19, 2015
  • mkemalaksel

    Oct. 16, 2015
  • HanaJeon1

    Dec. 11, 2015
  • blink0706

    Jan. 22, 2016
  • ElizabethRiddleCole

    Jan. 22, 2016
  • dijimediavisual

    Jan. 29, 2016
  • DestinyOrihuela

    Feb. 9, 2016
  • mayabelano

    Mar. 13, 2016
  • kimberlyochal

    Mar. 26, 2016
  • carlsonlai2

    Jul. 17, 2016
  • TatyanaRomanyuk

    Aug. 1, 2016
  • CarlosCastro201

    Aug. 19, 2016
  • AntnioCarvalho37

    Aug. 22, 2016
  • LynPednoii

    Sep. 4, 2016
  • MeganBrain

    Oct. 14, 2016
  • ssuser36543d

    Feb. 20, 2017
  • nashj2

    Mar. 26, 2017
  • ssusera18beb

    Dec. 28, 2017

Content marketing is rooted in the phrase, "Knowledge is power." With the valuable information you share with your readers, you educate them as well as help them make sound decisions. Along the process, you establish your credibility and reputation, which encourage potential (and loyal) customers to do business (again) with you. More themed presentations here: https://slideshop.com/Themed-Slides

Views

Total views

14,594

On Slideshare

0

From embeds

0

Number of embeds

746

Actions

Downloads

0

Shares

0

Comments

0

Likes

210

×