Content marketing is rooted in the phrase, "Knowledge is power." With the valuable information you share with your readers, you educate them as well as help them make sound decisions. Along the process, you establish your credibility and reputation, which encourage potential (and loyal) customers to do business (again) with you. More themed presentations here: https://slideshop.com/Themed-Slides

1. Presented by Slideshop

2. Content marketing is creating and sharing
relevant information to acquire, engage, and
retain customers.
You provide
relevant
content
You build
good
reputation
You earn
customers’
trust
Customers
(re)purchase
your products
Content isn’t king. It’s the
kingdom. - Lee Odden

3. Consumers
recognize
need
Consumers
search for
information
Consumers
evaluate
alternatives
Consumers
make a
decision
Consumers
evaluate
purchase
Consumers go through this
process when buying a product.
The information you provide in content marketing
will greatly matter in these stages.

4. VALUE
the not-so-secret ingredient in
content marketing
How do you provide value to your customers?
Read on.

5. Get to know your target market.#1
MS Excel hacks
Share content about your niche and other related topics
that are relevant to your potential customers.
Finance
Management
Startup
Entrepreneurship
Accounting
software
(your niche)

6. Explore different forms of content
marketing.
#2
Keep looking for other opportunities to share valuable content with your followers.
Infographics Presentations Podcasts E-books
Webpages
Blog and
guest post
Videos
Social media
updates
Press
releases

7. Provide valuable content regularly.#3
Builds trust
Improves SEO ranking
Increases web traffic
Increases authority
Strengthens your brand
Consistency

8. Quality + Relevance + Timelessness =
Evergreen
Provide evergreen content every
now and then
#4
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9. Integrate content marketing with
SEO and social media
#5
• Create a long-term
plan to consolidate all
digital marketing
activities
• Research keywords
from search engines
• Promote on social
media platforms
• Measure content
effectiveness through
internet marketing
statistics

10. Create content that goes viral#6
Characteristics of
a post that often
go viral:
• It is timely.
• It stimulates emotions.
• It offers rewards.
• It is actionable.

11. Develop content that is credible
enough to share.
#7
• Ask experts to write
• Cite credible sources
• Show and explain data
• Publish on reliable sites

12. “I don’t care if the video I produce doesn’t sell shoes right away.
I’m trying to create a culture and feel around New Balance.”
Patrick Cassidy, Head of Global Digital Brand Marketing, New Balance
Content strategy includes
building trust, connecting with
audience, and building your
brand. All of these don’t happen
overnight.
Be patient. Content marketing
takes time.
#8

13. “We don’t need more content —
we need more relevant content.”
Jason Miller

14. contact: support@slideshop.com
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