What does your company promise to your customers? Does your brand convey such promise? Hope this presentation helps you boost your brand. Don't forget to click the play buttons on Slides 10 and 14. More themed slides here: https://slideshop.com/Themed-Slides

1. MUST-READ
BRANDING TIPS
THAT ATTRACT
LOYAL CUSTOMERS

2. What do Apple,
McDonalds, Starbucks
and Toyota have in
common?

3. THEY HAVE
SUCCESSFUL BRANDS
But what is a brand ?
What makes a brand successful ?

4. “A brand is defined by a set of
values and promises made by
a company. It’s not something
you wear or use – it lives in
the consumer’s head and
heart. You don’t own it – your
customer does.”
Scott Bedbury
WHAT DOES THIS
DEFINITION IMPLY?

5. CREATE A BRAND
that represents your company’s voice
1
What do
you believe
in?
What are
you here
for?
What
makes you
different?

6. NIKE STANDS
FOR FITNESS.
JUST DO IT
The slogan encourages you to
fight against laziness and
procrastination, and to choose
to be healthy.

7. MAKE YOUR BRAND
VISIBLE AND RECOGNIZABLE
2
 Logo
 Tagline
 Packaging
 Brochures
 Website
 Shirts
 Calendars
 Giveaways

8. It uses minimalist design for their products, packaging, and
outlet stores.
Apple values simplicity.

9. 31%
FOCUS ON YOUR
CUSTOMER’S EMOTION
3
Analysis of data from the UK-based Institute of Practitioners in
Advertising (IPA) states that campaigns with pure emotional
content reported the largest profit.
Emotional Combined Rational
%ReportingVery
LargeProfitGains
Source: BufferApp
16%
26%

10. www.youtube.com/watch?v=S7pijrAOLdg
MONSTER.COM PRODUCED THE DEPRESSING
WHEN I GROW UP COMMERCIAL IN 1999
It gave the website 400 more searches per minute
than before the ads ran.
Source: Entrepreneur

11. You sell toothpaste
Customers buy freshness
and confidence
4 BE AWARE OF YOUR
MARKET’S NEEDS
Customers
don’t buy
what you
sell

12. THESE FAMOUS
SLOGANS SELL?
WHAT
DO
FINGER LICKIN'
GOOD
Tastiness, not food
IT'S EVERYWHERE
YOU WANT TO BE
Convenience, not credit card
CONNECTING
PEOPLE
Relationships,
not phones
SAVE MONEY.
LIVE BETTER.
Prudence, not
cheap products

13. 5 CONCENTRATE
on storymaking
STORYMAKING
You tap into the stories people
share with others.
STORYTELLING
You tell customers your brand’s story.
Source: Adage

14. You hug it, it returns the
favor with a can of coke.
COCA-COLA
HUG MACHINE
Coke is a great
STORYMAKER of HAPPINESS
Lots of happy stories
from students.
RESULTS

15. “GREAT BRANDS
LISTEN, LEARN AND
THEN LEVERAGE”
BERNARD KELVIN CLIVE

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