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Conversion Rate Icon with
Percentage Symbol
3. Conversion Rate Significance in Firm
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1 Determines the performance of
the webpage and app
Gauge the success of the site by
knowing the percentage of users
completing the desired action
Identifying key areas of
improvement
Better conversion rate lead to more sales
with same amount of traffic
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4. E Commerce Conversion Rate Funnel
4
Purchased Product
Item Placed in Cart Session
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Transaction Sessions
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Product Page View Session
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Sessions in Total
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4.2%
15.6%
44.7%
100%
Number of visitors
5. Graph Depicting Revenue Growth and Conversion Rate
5
1.5%
1.8%
2.0%
2.3%
2.5%
200,000
225,000
250,000
275,000
300,000
325,000
350,000
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Icon Conversion Rate with
Funnel and Dollar Sign
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7. Importance of Conversion Rate for Firm
7
Better conversion rate lead to more sales with same amount
of traffic
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audience's attention.
4
Identifying key areas of improvement
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3
Gauge the success of the site by knowing the percentage of
users completing the desired action
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audience's attention.
2
Determines the performance of the webpage and app
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audience's attention.
1
8. Steps in Conversion Rates Optimization
8
Business Goal
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Evaluation and analysis
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Hypothesis
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Testing
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Reporting
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Optimization on
continuous basis
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9. Technique for Conversion Rate Optimization
9
• Look for any relevant information
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Analyze
• Perform qualitative and
quantitative research
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Research
• Develop insights based on
company’s goal
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Insights generation
• Investigate with limited resources
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Hypothesis
• Create new web experience
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Experiment
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Here
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10. Ways to Improve Conversion Rate
10
Use call to action – links,
images and animations
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Available to clients from
various communication
channels
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Focus on native and
content marketing
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Create communities
in order to gain user
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Build lead
generating campaign
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