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1. Corporate Social
Responsibility
Techniques and Framework
Your Company Name

2. WWW.COMPANY.COM 2
AGENDA 01
0203
04 05
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3. CORPORATE
SOCIAL
RESPONSIBILITY
(CSR) is a business approach
that contributes to sustainable
development by delivering
economic, social and
environmental benefits for all
stakeholders.
What is CSR

4. The CSR Model
WWW.COMPANY.COM 4
CSR
Programs
Increased
Funding
Better Products
more sales
Business
Performance
Consumer
Support
Word-of-mouth
Sales
Company
Reputation
Employee
Engagement
Increased
Productivity
Employee
Retention

5. Why do CSR
of Americans say they wish
brands would support
cause.
of Americans feel a
disconnect between
causes and products or
services of companies.
of people think companies
should devote equal time to
business and society.
Today’s Customers and
clients want to see the good
in the companies they do
business with.
What’s Your
Cause ?
of Americans buy products
specifically because they’re
associated with a cause.
18%
49%
32%
87%

6. Levels of CSR
WWW.COMPANY.COM 6
Value
CSR Value
Creation
CSR as Risk
Management
CSR as Corporate
Philanthropy
Purpose Impact Benefits
Innovative and
promotes sustainable
business model
Fundamental
strategic and
operational impact
Some Benefits
Compliance
Medium to high
strategic and
operation impact
Benefits
Providing funding
and skills
Little strategic and
operational impact
Great Benefits

7. CSR maturation Process
WWW.COMPANY.COM 7
Level of Engagement
Importance to Mission
Magnitude of resources
Scope of Activities
Interaction Level
Managerial Complexity
Strategic Value
Low
Peripheral
Small
Narrow
Simple
Infrequent
Modest
High
Strategic
Big
Broad
Intensive
Complex
Major
Growth Stage: Philanthropic Transactional Integrative
Examples Actions: • Donation
• Grants
• Event Sponsorship
• Employee
Volunteerism
• Joint advocacy
• Deep Partnerships
• Financing Principles

8. CSR Policy & Strategy
Development
Employee Engagement
and Volunteering
Program Development
Establishment of
Corporate Foundations
Communication and
Engagement
Program Delivery
CSR
Framework

9. Developing
Your CSR
Strategy
CSR Assessment
Define the CSR Objectives
Develop a CSR Strategy
Implement & Review

10. The CSR Cycle
WWW.COMPANY.COM 10
4. Implement & Review
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3. CSR Strategy
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1. CSR Assessment
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2. CSR Objectives
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11. CSR Assessment
Developing
Your CSR
Strategy

12. 4 Key Areas of CSR Focus
WWW.COMPANY.COM 12
Market Place
Community
Workplace
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13. 1.1- Look at Business Objectives
Programmes for
Strategic
Objectives
Systems &
Solutions
Operation of
Solution
Business
Plan
Business
Objectives

14. Mission
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Vision
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attention.
Value
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attention.
1.2- Company Mission, Vision, Value
WWW.COMPANY.COM 14

15. Take a break its
Coffee Time

16. 1.3- Our CSR Values and Ethics
WWW.COMPANY.COM 16
Passion
Power
Security
Agility
Diversity
Promotion
Tradition CommitmentInnovation

17. 1.4- Key CSR Issues that Could Affect Company
WWW.COMPANY.COM 17
Key issue/decision
criteria 1
Key issue/decision
criteria 2
Key issue/decision
criteria 3
Key issue/decision
criteria 4
Timing in market
entry key
issue/decision
criteria 5
Title 1
Title 2
Title 3

18. 1.5- Key Stakeholders
18
01
02
03
04
05
06
07
08
09
Government and other regulators
Local Community
Suppliers
Consumers
Shareholders
Employees
Other watch bodies
Management
Environment bodies

19. 1.6- Human Resource Implication
WWW.COMPANY.COM 19
Employees Needed
Leader Volunteers
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Supporting Staff Marketing
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20. 1.7- SWOT Analysis of Company
WWW.COMPANY.COM 20
Strength Weakness
Opportunity Threat
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21. 1.8-Analysis SWOT
WWW.COMPANY.COM 21
S
W
O
T
Weaknesses
Which strengths can be
used to counter
threats?
Strengths
Which strengths can
be combined with
which opportunities?
Opportunities
Which weaknesses can
be used to develop
opportunities?
Threats
How can the company
be protected from
harm?

22. 1.9-Identify CSR Leaders
WWW.COMPANY.COM 22
Manager
Peter Smith
Founder CEO
Jenny Smith
Designer
Tom D’ Souza
Financial Advisor
Anita Parker

23. Developing
Your CSR
Strategy
Define the CSR Objectives

24. Defining CSR Objectives
WWW.COMPANY.COM 24
Organizational Strength
CSR Assessment
Societal Priorities
Business Objectives
Stakeholders
Expectations
01
02
03
04

25. CSR Assessment
WWW.COMPANY.COM 25
People Community Environment
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26. Business Objectives
WWW.COMPANY.COM 26
National
Objectives
Economic
Objectives
Human
Objectives
Social
Objectives
Organic
Objectives

27. Key Organizational Strength
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audience's attention.
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audience's attention.
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audience's attention. 01 02
03
0405
06

28. Key Societal Priorities
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Green
Energy
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Water
Conservation
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Reducing CO2
emissions
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Waste
Reduction

29. WWW.COMPANY.COM 29
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
ExpectationStakeholder
• Shareholders
• Consumers
• Local community
• Suppliers
• Employees
Stakeholder
Expectation

30. Our CSR Goals
WWW.COMPANY.COM 30
Good health and
well being
Life below
water
Sustainable cities
and communities
Zero
hunger
Affordable and
clean energy
Industry innovation
and infrastructure
Life On
Land
Quality
Education
050301 07
060402 08

31. Developing
Your CSR
Strategy
Develop a CSR Strategy

32. Benchmarking: Own CSR Potential vs Competitors
WWW.COMPANY.COM 32
COMPETITIVE ANALYSIS
Competitor Name CSR Activities Achievements
Competitor A
Competitor B
Competitor C

33. Proposed CSR: Matrix
WWW.COMPANY.COM 33
Workplace Market place Community
efforts
Environmental
impact
Current Proposed Current Proposed Current Proposed Current Proposed
Initiatives
Products/ Services
Impacts
Responsibility Centre

34. Timeline for CSR Strategy
WWW.COMPANY.COM 34
Strategic Planning TimeLine
Q2’16 Q3’16 Q4’16 Q1’17
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Strategic
Planning 1
Strategic
Planning 2

35. Timeline Strategy Template
WWW.COMPANY.COM 35
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your audience's
attention.
01 Jan 13 Mar 05 May
05 Feb 24 Apr 16 Jun
2017

36. Implement & Review
Developing
Your CSR
Strategy

37. Collaboration Partners
Company
Name 1
Company
Name 2
Company
Name 3

38. Setting Project Milestones
WWW.COMPANY.COM 38
Mon 25 Wed 9 Mon 16 Sat 27
Sat 15 Tue 7 Sun 11
Jan Feb Mar May JulApr Jun
Milestone 1
Milestone 2
Milestone 3
Milestone 4 Milestone 6
Milestone 5 Milestone 7
ProjectStart
EndProject

39. WWW.COMPANY.COM 39
Communicate your CSR Values to Team
Diversity
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Security
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audience's attention.
Promotion
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audience's attention.
Innovation
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audience's attention.
Agility
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audience's attention.
Passion
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audience's attention.

40. Monitoring Impact
75%
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41. Additional
slides

42. About
US
Professional
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Talented
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Creative
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Successful
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43. Our Mission
WWW.COMPANY.COM 43
Values ClientPreferred by ManyTarget Audiences

44. Our Team
Marry Graves
CEO
Peter Lee
Developer
Jasmin Smith
Editor

45. WWW.COMPANY.COM 45
01 Satisfaction
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02 Communication
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03 Values
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Our Main
Goals

46. Comparison
Water WastageWater Conservation
3.5 4.5

47. Financials
WWW.COMPANY.COM 47
60%
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attention.
55%
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attention.
45%
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attention.
30%
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attention.

48. Quotes
“Your most unhappy
customer is your
greatest source of
learning.
Bill Gates
Co-founder, Microsoft

49. Dashboard
WWW.COMPANY.COM 49
80
0
10
20
30
50
40 60
90
70
100
80
0
10
20
30
50
40 60
90
70
100
Low
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50. Location
WWW.COMPANY.COM 50
USA
80%
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15%
20%
35%
30%
South America
Africa
Asia
Australia

51. WWW.COMPANY.COM 51
Timeline 2017 4, Jan
27, Mar16, Feb
3, Apr 9, May
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52. Post it
WWW.COMPANY.COM 52
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53. NEWS PAPER
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54. Puzzle
WWW.COMPANY.COM 54
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01
02
03
04

55. Funnel
WWW.COMPANY.COM 55
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01
02
03
04
05
06

56. Silhouettes
56
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01
0203
04

57. Company Target
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01
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02

58. Circular
WWW.COMPANY.COM 58
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01
04
05 02
03

59. Venn
WWW.COMPANY.COM 59
01
02 03
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60. Mind Map
60
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61. Matrix
WWW.COMPANY.COM 61
LOW HIGH
HIGH
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62. Lego
WWW.COMPANY.COM 62
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63. Hierarchy
WWW.COMPANY.COM 63
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64. Magnifying
Glass
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65. Generate Idea
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Idea

66. Pie Chart
WWW.COMPANY.COM 66
10%
25%
45%
20%
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67. Column Chart
WWW.COMPANY.COM 67
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
InPercentage%
Financial year in 2017
98%
Product 1
Product 2

68. Combo Chart
WWW.COMPANY.COM 68
0
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40
50
60
70
80
90
100
Fy 01 FY 02 FY 03 FY 04
InPercentage(%)
2017
▪ Product 1
▪ Product 2
▪ Product 3

69. Area Chart
WWW.COMPANY.COM 69
0
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40
50
60
70
80
90
100
DecNovOctSepAugJulJunMayAprMarFebJan
InPercentage%
Financial Year 2016
100%
Product 1
Product 2

70. Stock Chart
WWW.COMPANY.COM 70
0
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40
50
60
70
0
20
40
60
80
100
120
140
160
1/5/2017 1/6/2017 1/7/2017 1/8/2017 1/9/2017
Close
Volume
High
Low

71. Bar Graph
WWW.COMPANY.COM 71
0
10
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40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inpercentage%
Financial Year 2016
Product 1
Product 2

72. Radar Chart
WWW.COMPANY.COM 72
0
5
10
15
20
25
30
35
5/4/2017
5/10/2017
5/15/20175/20/2017
5/27/2017
Product 1
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73. Line Chart
WWW.COMPANY.COM 73
0
10
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30
40
50
60
70
80
FY'10 FY'11 FY'12 FY'13 FY'14 FY'15 FY'16 FY'17
InPercentage(%)
Product
1
Product
2

74. Scatter Line
WWW.COMPANY.COM 74
5
15
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17
15
10
13
18
0
5
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20
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
DollarinBillions

75. WWW.COMPANY.COM 75
Contact
US
Address:
# street number, city, state
Contact Number:
0123456789
Email Address:
emailaddress@123gmail.com

76. Thanks
for your time