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2. 2
Analyst Preforming Research
on Product Case Study
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3. 3
Business Case Study for
Automobile Product
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• Improve multi
channel
understanding
of customer
journey
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01
• Conduct in-
depth research
on product mix
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02
• 200% boast in
sales
conversions
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03
Solution Results
The Challenge
To build 360 degree view of customer
experience journey about product
Alex Ryan
MS Excel
Client
Problem
Client
client
Client
Technology
4. 4
Business Case Study
for Electronic Product
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Challenge
• Attracting visitors to exclusive stores
• Creating single platform for gaming and mobile
devices
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Solution
• Partnership with Low cost manufacturers
• Partnership with analytics company to provide
personalized customer experience
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Result
• 20% more clicks on website
• Increase market share by 25%
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01
02
03
5. Case Study Analysis for Soft Drink Product
5
Challenges
• Rebuilding brand image
• Regain consumer trust
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• Adopt alternate branding
and promotion strategy
• Hire reputed brand
ambassador for TV ads
after improving product
quality
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Key initiatives
• Conduct proper analysis of
consumer behaviour
• Evaluate product
requirements via
customers perspectives
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Suggestion
About US
Wee are a leading manufacturer and
seller of beverage bases
Company name
• Decreased customer confidence on product due to revelation
that it pesticides level surpassed global standards
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Problem Statement
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6. 6
ABC brand wants to enter into vacuum cleaner
market, to do so it requires following things:
• Understand customer perception regarding
launch
• Requirements regarding vacuum cleaner
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Case study
details
Company Name
• About US
• Wee are a leading
manufacturer and seller
of beverage bases
• Give more focus to after
sales services
• Adopt to door to door
distribution model
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Recommendations
• 58% of population says they
utilize vacuum cleaner daily
• 42 % population using brand
B vacuum cleaner
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Key Findings
• Conducted primary
research
• Collected data through
survey
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Key Actions
• To establish positive
atmosphere about
product before launch
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Objectives
• Leap frog
competition
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Challenges
Case Study Analysis for Vacuum
Cleaner Product
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7. 7
SOLUTION
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• Credit card enrolment
increased from 20000
units to 50000 units
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Result:
24
Increase in
Sales
Provide discount
coupons on trips
Trips Life event
Charge less
interest on loans
for life events
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Case Study for Financial
Market Product
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Case Study Financial
• Enhance sales of reward credit cards for travel
enthusiasts
• Enrol more investors for mutual funds
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Objective :
A leading financial brand sough to:
8. 8
Problem Statement
• Traditional theft
protection not reporting
which products are stolen
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Benefits
• To promote clean mil
production and
distribution
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Case Study for Theft Security Product
01
RFID devices
integrated into
garment labels
02
360 degree
view cameras
installed
03
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04
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Solution
9. 9
Individual
interpreting Product
Case Study with Tab
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10. Market Case Study for Dairy and Milk Product
10
• Diary products getting spoiled during transportation due to perishable
in nature
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Problem statement
Action taken
Use tetra packing to increase
preservation duration
Step 04
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Step 02
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Step 01
Acquire cold storage facilities to
prevent product from spoiling
Step 03
• To promote clean mil
production and distribution
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GOALS
• Increase in sales volume by
35%
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RESULTS
Company Name
About us
To be a leading milk producing
organization at domestics as
well as international level
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11. 11
Market Case Study for Healthcare Product
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About US
We are a leading healthcare product company
with specialization into baby care products
Company Name
Problem
• Mis use of product brand name
• Decease in sales due to counterfeit
products
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Solution
• Company should look for patents and
copyrights
• Use digital marketing techniques to curb
imitating domains
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Result
• Increased brand
awareness
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