Analysis of Jay Z's "Kingdom Come" Album Poster/Advert

1. Direct address allows the
audience to engage
immediately when they see the
poster as Jay-Z is looking
directly at them, his eyes would
also be at eye level to the
audience emphasising the
recognition.
The header shows the genre of
Hip Hop and is also shown in
Jay-Z’s clothing as her is
wearing a New York Yankees
baseball cap at a slant; this is a
fashion trend that was
developed in the late 90’s – late
00’s and is a contemporary
convention of hip hop music. In
addition, Jay Z is also wearing a
leather bomber jacket with the
collar turned up which is also
another fashion trend which
allows the audience to identify
the hip hop genre as it
conforms to the
representations of hip hop
culture.
This is Jay-Z own logo which is a bold serif font; this allows the audience to
recognise his music, it is features on a majority of his albums and is therefore
consistent; allowing the audience to feel a sense of safety conforming to Maslow's
Hierarchy of Needs (1954). It is also the largest text which ties the image of Jay-Z
directly with his logo which enhances his brand identity. This conforms to Dyer’s
Star Theory (1998) which mentions that stars are not the same as performers and
carry their own identity.
This is the record label that produces
the album called ‘Rocafella’ which is
closely associated with Jay-Z.
The name of the album itself is
the second largest font on the
advert which allows it to be
easily tied with the artists
name. In addition, the name of
the album itself is very
convenient as “kingdom come”
can seen as direct address to his
audience; “kingdom” referring
to his fans and “come” referring
to ‘come, follow and buy my
album’.