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10 content marketing growth hacks

Curated tips and tricks to get the most out of your content in 2020.

With such an interconnected world, full of rich content and amazing user experiences, the opportunity to reach new customers is more tantalising than ever before. But how will you reach them all? If you're ready to revolutionise your global content strategy and kick off the decade with all the right tricks up your sleeve, then this webinar is for you.

Join Smartling's VP of Marketing, Annette Obermeier, as she unveils her top 10 hacks for Global Content that can improve your content right now.

- Annette’s absolute hacks to supercharge your global content in 2020
- Surefire methods to maximise your reach with actionable content promotion
- How to position your source content for success with an agile localisation strategy
- Proven, real-world stories from brands just like yours that have revolutionised their global content strategy for success

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10 content marketing growth hacks

  1. 1. #DigitalPriorities Digital Marketing Priorities 2018 brought to you by 10 Content Marketing Growth Hacks Ani Obermeier VP of Marketing at Smartling Digital Marketing Priorities 2020 brought to you by [Presenter Image]
  2. 2. 2 Before we start… housekeeping • A recording for the webinar will be sent via email • Slides will be available via Smart Insights’ Slideshare • Please get involved with the interactions: • Give your views in the votes • Do ask questions at any point via the Questions panel
  3. 3. 10 Content Marketing Growth Hacks
  4. 4. Global Internet Users Source: Hosting Facts, “Internet Stats & Facts for 2019,” Domo, “Data Never Sleeps 5.0,” and Our World in Data Number of Users in Billions Year 5 4 3 2 1 1990 1995 2000 2005 2010 2015
  5. 5. Consumers spend 8.8 hours a day engaging with digital content. Source: CMO, “5 Consumer Trends That Are Shaping Digital Content Consumption,” February 13, 2019
  6. 6. 246 billion emails will be sent and received, per day, by the end of 2019 Source: The Radicati Group, Inc., Email Statistics Report, 2015-2019
  7. 7. 4M+ blog posts are published on the Internet every day Source: Hosting Facts, “Internet Stats & Facts for 2019”
  8. 8. $525 Fashion & Beauty $393 Electronics & Physical Media $210 Food & Personal Care $273 Furniture & Appliances $751 Travel $12 Digital Music $71 Video Games eCommerce Spend in 2018 (billions)
  9. 9. My Top 10 Content Hacks
  10. 10. #1 Ditch the Forms
  11. 11. < 10% Bounce Rate
  12. 12. #2 Identify & build your audience
  13. 13. Poll
  14. 14. # Personas # Languages
  15. 15. Value
  16. 16. #3 Listen to your Customers
  17. 17. #4 Get really good at copywriting
  18. 18. Source: Drift Nine tips for writing conversationally 21 1. Write the way you speak 2. Keep sentences short 3. Make it skimmable with choppy copy 4. Add a human touch with real images and videos 5. Use emojis and gifs to stand out 6. Use lowercase subject lines 7. Introduce a sense of urgency 8. Include an immediate CTA 9. Finish with an offer to reply for more information
  19. 19. #5 Don’t just hunt keywords, add value
  20. 20. Our Framework 23 See Think Do
  21. 21. #6 Make it personal
  22. 22. People buy from people
  23. 23. #7 Squeeze more out of each piece
  24. 24. 28
  25. 25. Shares & backlinks
  26. 26. Whiteboard Friday
  27. 27. #8 You’re still a marketer for international audiences
  28. 28. Poll
  29. 29. 33 Reaching people
  30. 30. 34 42% of internet users say they never purchase products and services in other languages.42% Consumers are 6 times more likely to buy your product or service in their native language, even if they are comfortable with English. CSA Research Personalization through translation
  31. 31. 35 Enable Your Translators with a CAT Tool
  32. 32. 36 Glossary Style Guide Visual Context Set yourself up for success
  33. 33. 37 Quality from your human translators
  34. 34. #9 Pick the right translators
  35. 35. Customer Translator Indirect relationship
  36. 36. 40 Move the World with Words
  37. 37. #10 Automate & measure
  38. 38. Poll
  39. 39. More content = more automation
  40. 40. 44 Automate Content Integrate PublishTranslate
  41. 41. 45 5,600+ Hotel Websites IHG continuously translates its digital properties using Smartling’s website proxy and Adobe Experience Manager integration. One App. 40 Languages Over the course of two years, Tinder has reduced its cost per word by 45% and realized an 81% reduction in time to market for curating its global experience.
  42. 42. 46 33%
  43. 43. #1 Ditch the forms #2 Identify & build your audience #3 Listen to your customers #4 Get really good at copywriting #5 Don’t just hunt keywords, add value #6 Make it personal #7 Squeeze more out of each piece #8 You’re still a marketer for international audiences #9 Pick the right translators #10 Automate & measure the impact Ani’s10ContentHacksfor2020
  44. 44. Questions?
  45. 45. 49 drift.me/anio
  46. 46. Thank you

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