In this webinar, you'll learn about the band members and digital marketing techniques you and your company need to master to compete in the future.
We'll explore how to engage your crowd by getting to the heart of the customer. You'll also learn how bringing together each member of the band can ensure your marketing acts a force for growth.
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#DigitalPriorities Digital Marketing Priorities 2018 brought to you
by
7 rockstar tips for growth marketing
Ed Davidson
Marketing Consultant
Digital Marketing Priorities 2020 brought to you by
Hosted by Dr. Dave Chaffey, Co-founder of Smart Insights
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#DigitalPriorities Digital Marketing Priorities 2018 brought to you
by
Before we start… housekeeping
Digital Marketing Priorities 2020 brought to you by#DigitalPerformance
• Slides will be available via Smart Insights Slideshare, or you can download them
from the BrightTalk page.
• Do ask questions at any point via the chat function - we’ll respond either at the
end of the show or afterwards via email.
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Bassist
Content and social update type Goal of update type Formats, contributors and formats? Specific audience focus or application? Paid boost to support subscriber growth?
Explainer or 101 Educate Video, podcast All -
Standards Support quality Tool or download OEMs Yes
Benchmark Compare capabilities Checklist or tool All Yes
Trends and Innovation Educate about future opportunities for
applications
In-house expert or multiple contributor
‘Round-up’ curated from other sources
Podcast
Product and market sector Yes
Industry statistics * To support trends pieces Curated content All
‘How to’ or best practices Offer to teach to improve results or reduce
risk
Video/ Podcast Checklist / downloadFAQ. All. Include end-consumers also?
Opinion piece Thought leadership Curated content
Event summary Share industry knowledge Curated content
Skills / career development Show support for individuals Interviews Day in life Can be with customers, partners and
employees
New service launch Awareness and adoption Yes
Case study / customer stories Include end-customers also
Subscription driver Encourage social channel following or
email subscription
Benefits list. Member list. Specific download Yes
Co-marketing with different
partner types
Share audience for growth Includes trade publications, but also others
if channel conflicts can be avoided
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Takeaways
• The Fans
• How to play Wembley
• Stand for something
• Pick the right axes
• Dare to suck
• Mind the customer
• Build from the rhythm section
Thank you and Good night!