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Analyzing social media data to improve your marketing performance

Through real-world cases from the likes of L’Oréal, Nestlé, Unilever, and Coca-Cola, you’ll learn that social media data contains numerous hidden insights that can be used to improve KPIs across the whole marketing department. To uncover them, all you need is just a little help from Artificial Intelligence.

YouScan are proud to present the best examples of how AI technologies are changing the landscape of social media analytics to help you get the best results from your marketing activities.

Join the webinar to learn:

1. How to automatically detect trends in conversations around your brand
2. How to find brand mentions in visual content when your brand was not even mentioned
3. How to receive in-depth analytics on different aspects of your product or service
4. How to choose the right influencers for your next campaign
5. How to measure the efficiency of offline marketing campaigns

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Analyzing social media data to improve your marketing performance

  1. 1. 1 #DigitalPriorities Digital Marketing Priorities 2018 brought to you by Analyzing social media data to improve your marketing performance Alina Hura International Marketing Manager YouScan Hosted by Lewis Dormer, Digital Marketing Executive at Smart Insights Uuree Selenge Global Account Executive YouScan
  2. 2. 2 #DigitalPriorities Digital Marketing Priorities 2018 brought to you by Before we start… housekeeping • Slides will be available via Smart Insights Slideshare, or you can download them from the BrightTalk page. • Do ask questions at any point via the chat function - we’ll respond either at the end of the show or afterwards via email. #DigitalPerformance
  3. 3. Analyzing social media data to improve your marketing performance
  4. 4. Alina Hura Marketing Manager Uuree Selenge Global Account Executive
  5. 5. AI-powered Social Media Intelligence 500+ Brands and Agencies using our platform Cool AI Vendor for Marketing - Gartner, 2019 “
  6. 6. Of UK Marketers Expect a Drop in Demand for More than Two Quarters 61%
  7. 7. The pandemic is expected to slash almost $50 billion in advertising investment in 2020. 💸
  8. 8. Average time spent on Facebook and Instagram went up by 62% between February 5 and March 29 Feb 5 Mar 29 62%
  9. 9. How can social media intelligence help a marketing specialist to get the most out of social media data?
  10. 10. Let AI detect trends automatically
  11. 11. Customer case: trends in taxi service
  12. 12. Find what customers love and hate about your product
  13. 13. Customer case: competitor analysis
  14. 14. Investigate the market using Visual Insights
  15. 15. Customer case: market investigation
  16. 16. Analyze brand visibility during offline events
  17. 17. Customer case: Music festival sponsorship measurement
  18. 18. Choose right influencers and brand ambassadors
  19. 19. Customer case: "Kidnap the celebrity" challenge
  20. 20. Online Demo
  21. 21. youscan.io alina.hura@youscan.io uuree.selenge@youscan.io Thank you!

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