10 types of tools to enhance Digital Marketing

1. 1@DaveChaffey
10 Marketing Tools for 2015
Tools and services to help grow your business
Dr Dave Chaffey. SmartInsights.com
Presented at Technology for Marketing & Advertising, London
Download: http://bit.ly/smartdigital2015

2. 2@DaveChaffey
About
Dave
About Dave Chaffey
o Consultant and trainer
in Digital since 1997
o Author of 5 bestselling
digital marketing books
o CEO and Editor of
SmartInsights.com - a
marketing advice site
with Expert (Pro)
members in over 50
countries using our
templates, planning
guides and online
courses to improve
results.
http://bit.ly/smartstrategy

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Marketing Technology in 2015 – Scott Brinker Technology Landscape

4. 4@DaveChaffey
Content Marketing Tools

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Competitor site benchmarking with
SimilarWeb

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#1 Content curation & Social Amplification
Global content marketing
at Unilever:
$10m in savings with
Percolate pilot
Source: Percolate Unilever case study
Example services:
 Percolate
 Contently
 Curata
 Kapost

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Use Buzzsumo, Socialcrawlytics
to show which content gets shared?
Smart Insights: Content sharing tools

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Recommended Tools directory

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#2: Content recommendation
personalisation, retargeting and
effectiveness review
Example services:
 Idio
 Monetate
 Demandbase

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CommuniGator / WOW Analytics
B2B Engagement scoring

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#3: Content distribution
Example services:
 Hootsuite
 Sendible
 Buffer
 Oktopost
 GaggleAmp

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Oktopost campaign example

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#4: Integrated SEO, Content and Social media management?
Example services:
 Moz
 RavenTools
 AnalyticsSEO
Source:
Analytics SEO

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Understanding consumer search
behaviour: Keyword Planner

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Bonus! Ubersuggest and KeywordTool.io
for International Search

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Backlink Profile Quality
Majestic

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#5: API service integration and Hubs
Example services:
 Marketo
 Act-on
 Salesforce/Exact Target

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n Searches
% Brand
Reach
Awareness
and visits
Unique
visitors
Bounce
rate
Revenue
per visit
Page views/
visit
Act
Interaction
and leads
nLeads
%
Conversion
to lead
Goal value
per visit
Average
order value
Convert
Sales and
profit
nSales
%
Conversion
to sale
Sales
value
n Brand
mentions
Engage
Loyalty and
advocacy
% active
customers
% Customer
conversion
% existing
sales value
Building intelligence into analytics
E.G. RACE dashboard KPIs
Volume Quality Value

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Coming soon – the Smart Insights
RACE Digital Marketing Dashboard
#6: Actionable Analytics and intelligence
Example services:
 GA Intelligence
 Quill Engage
 Smart Insights
Source:
SmartInsights.com

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#7: User Engagement and value optimisation
Example services:
 Kissmetrics
 Mixpanel
 Ecommera
Engagement analysis:
Individual user: Kissmetrics
Cohort analysis:
Groups of users: Kissmetrics

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#8: From Conversion Optimization to Experience
Optimization
Example CRO
testing services:
 Unbounce
 Optimizely
 Visual Website
Optimizer
Example Experience
Management services:
 Adobe Experience
Manager
 EPiServer
 Sitecore
Source: Boston Consulting Group

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Example services:
 Kampyle
 Qualaroo
 iPerceptions
#9: Customer Feedback Tools

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Example services:
 Feedly
 Flipboard
 Reeder
#10: Staying Informed!

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POE:SUMMARY
http://bit.ly/smartpoe

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Let’s Connect!
Questions & discussion welcome
on Stand H10 or SmartInsights.com
Free, Basic member tools
 Managing Digital Marketing 2014 report
 Managing Customer Experiences 2014 report
 Sample planning templates
 Planning infographics
www.smartinsights.com/membership
Premium, Expert member learning
 7 Step Guides to all digital marketing
 DIY Planning and optimisation templates in
Word, Excel and Powerpoint
 www.smartinsights.com/membership/expert-
member-reasons
 Personal Discount! DAVESAVE20
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Presented at Technology for Marketing & Advertising, London
Download: http://bit.ly/smartdigital2015