This document discusses digital marketing priorities for 2016. It recommends that marketing leaders focus on identifying their biggest marketing problems, mapping out a digital roadmap aligned with the customer journey, and delivering a consistent customer experience. The webinar presented will provide practical tips in these areas and advise leaders not to blindly follow hype but rather take a back-to-basics approach focused on customer needs. It also discusses how digital transformation requires focusing on value for the business and customers.
Digital experience and transformation 2016 - Web design examples
1. Digital Marketing Priorities 2016
Brought to you by:
DigitalTransformation2016
BacktoBasics
Bob Egner
VP Product
Management
Episerver
In the face of digital transformation, marketing leaders must not blindly follow the
hype and chase after new technologies. This webinar takes you back to the basics
by providing practical tips on how to identify your biggest marketing problems, map
out a digital roadmap aligned with the customer journey, and deliver a consistent
customer experience to win.
3. 3About Episerver
Our Mission
To build the leading digital
experience delivery
platform to empower our
customers to create
standout experiences
for their customers –
everywhere they
engage
4. About Episerver
Our Company by the Numbers
30,000
websites powered
globally
340
employees across
15 offices
280,000
web editors worldwide
8,800
customers served
in 30 countries
$2B+
commerce
transactions per year
across all customers
880
partners carrying
our brands
33,000
members in our
developer community
100%
focused on digital
experience
4
5. It’s all about the customer 5
I have a meme…
• 9th result on Google images
search for “Bob Egner”
• Pointed out by my teenage
daughter
www.cmswire.com/cms/customer-experience/get-on-board-with-b2b-
6. It’s all about the customer 6
I have a meme…
• 9th result on Google images
search for “Bob Egner”
• Pointed out by my teenage
daughter
www.cmswire.com/cms/customer-experience/get-on-board-with-b2b-
You need to
adapt to your
changing
customer
7. It’s all about the customer 7
Evolution of Advantage
Age of the Customer
8. It’s all about the customer 8
Evolution of Advantage
Age of the Customer
9. It’s all about the customer 9
Evolution of Advantage
Age of the Customer
10. It’s all about the customer 10
Evolution of Advantage
Systems
designed for
success here…
Need to adapt
for the mobile
power shift
Age of the Customer
11. It’s all about the customer
Consider the customer journey
Visible Trusted
Loyal
Engaged
Converted
Service
In Touch
12. It’s all about the customer
Consider the customer journey
Visible Trusted
Loyal
Engaged
Converted
Service
In Touch
Acquisition
Business case to
drive top line
- Not so hard
13. It’s all about the customer
Consider the customer journey
Visible Trusted
Loyal
Engaged
Converted
Service
In Touch
Acquisition
Goal
Service
Loyalty
Business case to
drive top line
- Not so hard
Business case to
drive transformation
- A bit harder
14. Digital transformation 14
Focus on value
1. Leadership and vision Just do it
Redesign or
reconsider
Extend to
enhance
Why?
Value to Business
Benefit to
customer
low
high
low high
15. Digital transformation 15
Focus on value
1. Leadership and vision
2. Customer experience
Value to Business
Benefit to
customer
low
high
low high
16. Digital transformation 16
Focus on value
1. Leadership and vision
2. Customer experience
3. Operational process
Value to Business
Benefit to
customer
low
high
low high
17. Digital transformation 17
Focus on value
1. Leadership and vision
2. Customer experience
3. Operational process
4. Business model
Value to Business
Benefit to
customer
low
high
low high
18. Digital transformation 18
Customer expectations
• Information that is useful
• Simple way to get to that
useful information
• Looks great on whatever
device I happen to be using
• Help me take the next step
B2C guy B2B guy
24. 24
Educational content
and video on
responsive site
Categorized by
medical practice areas
Personalized to deliver
most relevant, freshest
information
32. 32
Customer experience
project aimed at
entrance congestion
Responsive site
focused on selection,
arrival, and ticketing
Meghan Curran named
2015 Customer
Champion by 1to1
Media
46. 46
Secure account mgmt
Personalized content
Detailed product info
Secure account mgmt
Personalized content
Detailed product info
Secure account mgmt
Personalized content
Detailed product info
47. 47
Secure account mgmt
Personalized content
Detailed product info
Secure account mgmt
Personalized content
Detailed product info
Secure account mgmt
Personalized content
Detailed product info
48. 48
Secure account mgmt
Personalized content
Detailed product info
Secure account mgmt
Personalized content
Detailed product info
Secure account mgmt
Personalized content
Detailed product info
50+ customers in 14
countries on branded
transactional sites
Promotional, apparel,
and print items for
customized print
Employee, partner, or
customer ordered with
consolidated billing
49. 49Digital transformation with Smart Insights
Summary
• Focus on customer
• Transformation is bigger than technology
• Business problems are usually unique
• There are a lot of clever people out there who can help
Our vision is very simple.
We believe that three formally separate markets are converging. [click]
Digital transformation initiatives are by there very nature, enterprise wide,
And that means that organizations increasingly want a single platform to support all their needs, not a series of disconnected point solutions. [click]
We see Episerver at the confluence of these converging markets, and as the experience platform that supports all of these key elements [click]
And in all of these key market models.
Our vision is very simple.
We believe that three formally separate markets are converging. [click]
Digital transformation initiatives are by there very nature, enterprise wide,
And that means that organizations increasingly want a single platform to support all their needs, not a series of disconnected point solutions. [click]
We see Episerver at the confluence of these converging markets, and as the experience platform that supports all of these key elements [click]
And in all of these key market models.
Let’s take a moment to look at some of the statistics about our company.
These are all big numbers – we are big enough to deliver for you but still small enough to care.
But for Episerver, one number won’t change.
And that is our 100% focus on digital experience.