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Improve Lead Quality with AI powered call tracking

Discover how top brands have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads.

Google's data confirms that over 70% of sales leads are generated through inbound phone calls - find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation.

5 Key Takeaways:

- For offline sales, bridging the gap after they click hasn't always been possible, until now using Artificial Intelligence
- Call Tracking has its limitations without AI - you know you've had a call, but was it a new sale or a returning customer?
- Trying to match data from multiple systems won't always be accurate - create your own data with AI
- Using AI can speed up your call analytics, enabling you to understand in real-time what's happening with your lead generation strategy to implement real-time optimisation of your Google Ads.
- Generate more sales through better customer insight, not only from new customers, but returning customers and what keywords they are using to find you.

If you are looking at new ways to generate inbound telephone leads, improve the quality of leads or improve conversion then you should tune in for this webinar.

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Improve Lead Quality with AI powered call tracking

  1. 1. 1 #DigitalPriorities Digital Marketing Priorities 2018 brought to you by Improve Lead Quality with AI powered call tracking Mark Taylor Founder & CEO, eSalesHub Hosted by Lewis Dormer, Digital Marketing Executive at Smart Insights
  2. 2. 2 #DigitalPriorities Digital Marketing Priorities 2018 brought to you by Before we start… housekeeping • Slides will be available via Smart Insights Slideshare, or you can download them from the BrightTalk page. • Do ask questions at any point via the chat function - we’ll respond either at the end of the show or afterwards via email. #DigitalPerformance
  3. 3. Improve lead quality with AI powered call tracking 15th July 2020
  4. 4. Question for the audience: How much of your marketing reaches your intended audience? 100% 70% 55% 25% None
  5. 5. “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker 45% of Online Ads don’t reach their target audience Nielsen
  6. 6. of mobile searchers use click to call to contact the business people called because they want to speak to a ‘real’ person 18% of callers convert to sale vs 2% online 70% 57% 18%
  7. 7. Tracking calls on volume won’t tell you: But not all calls are sales leads 58% of calls are sales leads 29% of calls are customer service calls from existing clients 8% of calls are from people looking for a job or trying to sell you something 5% of calls a missed and go to voicemail
  8. 8. Categorising calls enables you to optimise based on value of the call, not volume x Sales Calls4 x Sales Calls12 x Missed calls 4 x Customer service calls 4
  9. 9. Should you leave this up to your sales reps?
  10. 10. Humans vs. AI
  11. 11. Artificial Intelligence that analyses calls in real-time, reports on the outcome, and attributes it back to your marketing. What are your customers calling about? Are my customer services reps equipped and best trained to be dealing with demand? Which part of my marketing strategy made customers pick up the phone and buy? The Future of Call Tracking DISCOVER OPTIMISE ATTRIBUTE
  12. 12. Search for ‘Driving Lessons Henley on Thames’
  13. 13. Analytics Platform - Call Report
  14. 14. Analytics Platform - What are the Keywords telling us?
  15. 15. A bit about us Managed Service We Pay for Google and Facebook, you Pay per Lead Full campaign management including media and platform analysis Platform Access Gain access to real-time call insights to action yourself Integrate into your current eCommerce/CRM platform for a 360° view of performance
  16. 16. Thank you Any questions? Tel: 01302 639 561 Email: Web: