Lean marketing planning

•

4 likes•698 views

Planning Expert Tim Berry of Palo Alton software explaining how lean planning principles can be applied to marketing planning. Hosted by Dave Chaffey of Smart Insights as a free members' monthly webinar for Smart Insights.

Marketing

@timberry
What’s Lean? Why Lean?
Section 1

@timberry
Lean Manufacturing
• 1950s
• Dr. W. Edwards Deming
• The Toyota Way

@timberry
Route, GPS, and Real-Time Info

@timberry
Why Planning = Management
Plan

@timberry
Why Planning = Management
Plan
Actual

@timberry
Why Planning = Management
Plan
Actual
Variance

@timberry
Let’s Just Do It!
Lean business planning

@timberry
The value of
forecasts is the
management they
cause

@timberry
All business plans are wrong …
“The plan is
useless…

@timberry
… but vital
…but planning is
essential.”

@timberry
Develop Outputs as Needed
Business Plan
The core. The
screenplay. The
plan. The
numbers.
Lean plan may
be enough
Executive summary
Key points for
selected
audience.
LivePlan Pitch
Page may be
enough
Slide deck
Different
medium
LivePlan exports
to PowerPoint
Elevator Speech
60 seconds (ish)
Problem,
solution, why
you, what you
want

@timberry
Resources
• www.liveplan.com
• www.bplans.com
• timberry.bplans.com
• leanplan.com
• timberry.com

@timberry
Planning = Get What You Want From Your Business

Similar to Lean marketing planning

We all know that designers spent a lot of time in mundane, non-design tasks. But how much time? What is DesignOps and ResearchOps and how can these disciplines help your team and designers to work smarter and better? What are the bottlenecks and inefficiencies that are compromising your design teams' ability to deliver excellence? This presentation is a story about inefficiencies and how understanding and analysing problems can have an impact on design teams, design leaders, and the business. This is the story of how designops looked at the research participants' recruitment problem across seven globally distributed teams and turned a problem into an opportunity, creating both spending and operational efficiencies. In one year DesignOps generated 60% in cost savings and saved 430+ working days to the teams while increasing the number of user testing and research participants by 4 times. Because this is what DesignOps does: create spending and operational efficiencies.

Making UX research happen: the impact of a User Centred DesignOps Approach

Patrizia Bertini

"From Skunkworks to Platinum Stack" presented by Matt Amundson, Charles Crnoe...

#FlipMyFunnel

Is Too Much Math Killing Marketing?

Mike Teasdale

Developing successful AI strategies & products is a complex and interdisciplinary effort. It requires a profound business, user, and data understanding and a skilled team of domain experts, product designers, and AI engineers. There is a proven way and a set of free tools that support your organization in mastering this challenge: it’s called Data Strategy Design and is used by dozens of companies and hundreds of business managers, product innovators, and data scientists around the world. You will also learn how to apply this method and tools for your AI projects. Common Presentation from Datentreiber Martin Szugat and Design Thinking Expert Martijn Bakker for Data Brain Meetup on 8 Oktober 2020. And here is the recording on youtube in case you missed it: https://www.youtube.com/watch?v=U8EbR2gnl_o&feature=youtu.be

Data Strategy Design: An Open Source Toolbox & Method for Data Thinking.

Datentreiber

Plan to Win ~ or ~ Secrets to Achieve Your Business Goals with Joomla, Responsive Web Design & Marketing Joostrap is not just for Joomla web developers/designers ... but that Joostrap sites load faster, cost less to maintain/develop, easy to customise, more friendly for phones/mobile devices, have bundled SEO optimisation tools, will rank higher for these reasons, etc ... use Joostrap for your site and business to be more successful online - that's what it's about ;) ------ Joostrap develops Joomla Templates, Extensions and has amazingly good support for it's members, helping them to succeed online.

Secrets to Achieve Your Business Goals with Responsive Web Design & Marketi...

Max Lynam

A Content Curation Roadmap: What You Need To Know To Get Started

Mike Taylor

"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...

#FlipMyFunnel

Digital Marketing and the Online Dialog

Dr. Ute Hillmer (PhD)

Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)

Rosenfeld Media

"Transitioning Your Sales Organization to Account-Based Marketing" presented ...

#FlipMyFunnel

Go To Market Fit Summit

Survival To Thrival

Learn how to build complete account and contact profiles, then use this data to empower your marketing and sales teams to make more informed decisions. This webinar was presented live on June 20, 2018 as part of Terminus' ABM Summer Camp webinar series. Webinar speakers: Jamie Walker, Head of Marketing at Synthio Allie Butters, BrightFunnel Marketing Manager at Terminus Torrey Dye, Director of ABM at Terminus

How to Deliver Account-Based Insights: ABM Summer Camp Webinar Slides

Terminus

Email marketing is seen as one of the oldest forms of marketing available to brands, but it is also one of the highest ROI drivers, according to eMarketer. Join our experts from Sailthru, Heap Analytics and client The Vitamin Shoppe to tackle your 2020 planning. We’ll cover how to be compliant, how AI can optimize the customer experience through personalization, how to best incorporate segmentation and top ways to measure success metrics. Make sure your email marketing strategy is primed and properly executed for the new year.

The Future of Email Marketing

Tinuiti

7pillars workshop growthmarketing_050616

Curt Evans

MARKETING MANAGEMENT C-1

Mahfuzur Rahman

SocialMedia.Org Brands-Only Summit - Class: How to Measure Social Media Progr...

Gregory Gerik

How to Put Account-Based Marketing Into Action: ABM Summer Camp Webinar Slides

Terminus

How to Scale ABM Campaigns: ABM Summer Camp Webinar Slides

Terminus

Data-Driven Account-Based Marketing: Using Fit, Intent, & Engagement to Build...

Terminus

Oro London Meetup - dotmailer: Faster, smarter, better, email marketing

Oro Inc.

Similar to Lean marketing planning (20)

Making UX research happen: the impact of a User Centred DesignOps Approach

"From Skunkworks to Platinum Stack" presented by Matt Amundson, Charles Crnoe...

Is Too Much Math Killing Marketing?

Data Strategy Design: An Open Source Toolbox & Method for Data Thinking.

Secrets to Achieve Your Business Goals with Responsive Web Design & Marketi...

A Content Curation Roadmap: What You Need To Know To Get Started

"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...

Digital Marketing and the Online Dialog

Flow and Superfluidity for Design Orgs (Jacqui Frey at DesignOps Summit 2018)

"Transitioning Your Sales Organization to Account-Based Marketing" presented ...

Go To Market Fit Summit

How to Deliver Account-Based Insights: ABM Summer Camp Webinar Slides

The Future of Email Marketing

7pillars workshop growthmarketing_050616

MARKETING MANAGEMENT C-1

SocialMedia.Org Brands-Only Summit - Class: How to Measure Social Media Progr...

How to Put Account-Based Marketing Into Action: ABM Summer Camp Webinar Slides

How to Scale ABM Campaigns: ABM Summer Camp Webinar Slides

Data-Driven Account-Based Marketing: Using Fit, Intent, & Engagement to Build...

Oro London Meetup - dotmailer: Faster, smarter, better, email marketing

More from Smart Insights

Smart insights and Force 24: The secrets to successful email marketing

Smart Insights

10 omnichannel strategy essentials for 2021

Smart Insights

What's new in B2B marketing? 2021 B2B Digital Marketing trends

Smart Insights

Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession. Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover: - Examples of practical ideas to improve digital interactions with consumers through the customer journey - Recommendations on how to plan and prioritize these ideas - A data-driven approach to identify and test new opportunities

10 recession-beating digital marketing tactics for business growth

Smart Insights

What do people really search for? How to tackle unclear keyword research topics

Smart Insights

The impact of Covid19 on your digital strategy

Smart Insights

Discover how top brands have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads. Google's data confirms that over 70% of sales leads are generated through inbound phone calls - find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation. 5 Key Takeaways: - For offline sales, bridging the gap after they click hasn't always been possible, until now using Artificial Intelligence - Call Tracking has its limitations without AI - you know you've had a call, but was it a new sale or a returning customer? - Trying to match data from multiple systems won't always be accurate - create your own data with AI - Using AI can speed up your call analytics, enabling you to understand in real-time what's happening with your lead generation strategy to implement real-time optimisation of your Google Ads. - Generate more sales through better customer insight, not only from new customers, but returning customers and what keywords they are using to find you. If you are looking at new ways to generate inbound telephone leads, improve the quality of leads or improve conversion then you should tune in for this webinar.

Improve Lead Quality with AI powered call tracking

Smart Insights

7 rockstar tips for growth marketing

Smart Insights

10 strategies for increasing sales with conversion funnels

Smart Insights

Using CDPs to get the most value from your customer data. Learn how a Customer Data Platform works, what it makes possible, how to find the right CDP, and how to deploy successfully. In this webinar we'll: - Learn steps in building a strong customer data foundation - Understand the benefits of using a Customer Data Platform - Define key use cases supported by a CDP - Know how to find the right CDP for your business - Prepare for a successful CDP deployment

Making the most of customer data platforms

Smart Insights

Curated tips and tricks to get the most out of your content in 2020. With such an interconnected world, full of rich content and amazing user experiences, the opportunity to reach new customers is more tantalising than ever before. But how will you reach them all? If you're ready to revolutionise your global content strategy and kick off the decade with all the right tricks up your sleeve, then this webinar is for you. Join Smartling's VP of Marketing, Annette Obermeier, as she unveils her top 10 hacks for Global Content that can improve your content right now. - Annette’s absolute hacks to supercharge your global content in 2020 - Surefire methods to maximise your reach with actionable content promotion - How to position your source content for success with an agile localisation strategy - Proven, real-world stories from brands just like yours that have revolutionised their global content strategy for success

10 content marketing growth hacks

Smart Insights

6 steps to create a data-driven content strategy

Smart Insights

We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends. Social media trends can be fleeting, but some stick around and become pillars of the social media world. We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020. Here's what will be covered: - 3 key trends for 2020 - Discover the next generation of social, technology, and marketing - Campaign inspiration from leading brands

Top social media trends for 2020 with Matt Navarra

Smart Insights

How to maintain vibrancy in your marketing workforce

Smart Insights

Discover the trends that will make an impact on your business at the start of the new decade. Understand what consumers want from brand emails, the current email marketing trends and which ones will help you deliver on your business goals for 2020. Komal will take you on a journey of technology, psychology and creativity that will help you to create a powerful future-proofed email marketing strategy for this year and into the roaring twenties! Pure360’s mission is to help marketers be the best they can be. With our webinar we will help you understand: - Technology advances that you should be focussed on and those that you can afford to avoid.. for now... - How to be human - The importance of back to basics

Email marketing trends for 2020

Smart Insights

Do you struggle to get customers to your site? Are you unsure where you should focus your time and resource when people actually start engaging with your content? Confused about where you should be collecting data and how to showcase success to your stakeholders? Join Phil McGuin, Demand Generation Director and Will Garbutt, CRO and UX Manager from digital agency Stickyeyes as they show you how to maximise your end-to-end customer journey to create an amazing user experience that converts prospects and drives commercial success. With experience in both B2B and B2C markets across a range of industries, they’ll draw on real-world case studies to show you: - How you can engage customers with your website and proposition; - The importance of acquisition mapping and capturing the right customer information; - How to navigate your customers through their lifecycle stages to encourage conversion and advocacy; and - Examples of the tools you can use and the data you should be collecting to measure and optimise success.

Top tips for driving leads and optimising conversions in 2020

Smart Insights

Future proofing your marketing - Dave Chaffey

Smart Insights

Smart Insights’ Co-Founder, Dr Dave Chaffey, joins Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy. On this webinar, you will learn from: - Our mindtools to help you review your current approach. - Automation examples, from simple to more advanced. - A Q&A explaining where to start and how to optimize for better results.

Win more customers with an integrated marketing communications strategy

Smart Insights

How to maximize the returns from your biddable media budget There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns? In this webinar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them. You will learn: - The minefield of marketing metrics and how you can use data to understand your audience - Cross-channel cannibalisation and the danger of a silo-mentality - Why last-click attribution isn’t the answer - Risk-taking – why it’s not just for James Bond!

3 ways you're wasting your biddable media budget... and how to fix it!

Smart Insights

Panel Discussion: Create a 360-degree view of your customers journey to engag...

Smart Insights

More from Smart Insights (20)

Smart insights and Force 24: The secrets to successful email marketing

10 omnichannel strategy essentials for 2021

What's new in B2B marketing? 2021 B2B Digital Marketing trends

10 recession-beating digital marketing tactics for business growth

What do people really search for? How to tackle unclear keyword research topics

The impact of Covid19 on your digital strategy

Improve Lead Quality with AI powered call tracking

7 rockstar tips for growth marketing

10 strategies for increasing sales with conversion funnels

Making the most of customer data platforms

10 content marketing growth hacks

6 steps to create a data-driven content strategy

Top social media trends for 2020 with Matt Navarra

How to maintain vibrancy in your marketing workforce

Email marketing trends for 2020

Top tips for driving leads and optimising conversions in 2020

Future proofing your marketing - Dave Chaffey

Win more customers with an integrated marketing communications strategy

3 ways you're wasting your biddable media budget... and how to fix it!

Panel Discussion: Create a 360-degree view of your customers journey to engag...

Recently uploaded

Social media, ppt. Features, characteristics

wasim792942

Enhancing Business Visibility PR Firms in San Francisco

sanfranciscoprfirms

personal branding kit for music business

brjohnson6

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

Discover Ardency Elite: Elevate Your Lifestyle

My Heart Throw Pillow

What is Google Search Console and What is it provide?

riteshhsociall

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

Brand experience Peoria City Soccer Presentation.pdf

tbatkhuu1

Situation Analysis | Management Company.

DanielaQuiroz63

BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service

Delhi Call girls

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service

Delhi Call girls

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

Analysis of Sineing Website and how to fix

DHARMENDER PRATAP

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

Best 5 Graphics Designing Course In Chandigarh

hamitthakurdma01

Recently uploaded (20)

Social media, ppt. Features, characteristics

Enhancing Business Visibility PR Firms in San Francisco

personal branding kit for music business

The+State+of+Careers+In+Retention+Marketing-2.pdf

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Discover Ardency Elite: Elevate Your Lifestyle

What is Google Search Console and What is it provide?

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Brand experience Peoria City Soccer Presentation.pdf

Situation Analysis | Management Company.

BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service

Cash payment girl 9257726604 Hand ✋ to Hand over girl

BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Analysis of Sineing Website and how to fix

Alpha Media March 2024 Buyers Guide.pptx

Unlocking the Mystery of the Voynich Manuscript

Best 5 Graphics Designing Course In Chandigarh

Lean marketing planning

1. @timberry Lean Marketing Planning For better marketing management With Tim Berry Webinar: January 31, 2018

2. @timberry What’s Lean? Why Lean? Section 1

3. @timberry Lean Manufacturing • 1950s • Dr. W. Edwards Deming • The Toyota Way

4. @timberry PDCA

5. @timberry Build – Measure – Learn

6. @timberry Lean Planning Section 2

7. @timberry Route, GPS, and Real-Time Info

8. @timberry Planning Process

9. @timberry Easier, Faster, Way Better…

10. @timberry Strategic Focus

11. @timberry Strategic alignment

12. @timberry Milestones, checklists?

13. @timberry Budget Marketing Spend

14. @timberry Marketing Accountability

15. @timberry Why Planning = Management Plan

16. @timberry Why Planning = Management Plan Actual

17. @timberry Why Planning = Management Plan Actual Variance

18. @timberry Let’s Just Do It! Lean business planning

19. @timberry Strategy is like sculpture

20. @timberry Strategy is Focus

21. @timberry Sample Strategy Bullets

22. @timberry Strategic alignment

23. @timberry Sample Tactics

24. @timberry Milestones

25. @timberry Sample Case: Metrics

26. @timberry List of Assumptions

27. @timberry Sample Sales Forecast

28. @timberry Sample Email Sales Forecast

29. @timberry Sample Web Sales Forecast

30. @timberry Budget Spending

31. @timberry Budget People Costs

32. @timberry The value of forecasts is the management they cause

33. @timberry Link Planning to Results

34. @timberry All business plans are wrong … “The plan is useless…

35. @timberry … but vital …but planning is essential.”

36. @timberry Like Dribbling

37. @timberry Real Plans are Never Done

38. @timberry Develop Outputs as Needed Business Plan The core. The screenplay. The plan. The numbers. Lean plan may be enough Executive summary Key points for selected audience. LivePlan Pitch Page may be enough Slide deck Different medium LivePlan exports to PowerPoint Elevator Speech 60 seconds (ish) Problem, solution, why you, what you want

39. @timberry Scheduling

40. @timberry Planning is Management

41. @timberry Resources • www.liveplan.com • www.bplans.com • timberry.bplans.com • leanplan.com • timberry.com

42. @timberry End of Presentation

43. @timberry Frameworks? Try IMO

44. @timberry 5. Planning not Accounting

45. @timberry Four steps Part 5

46. @timberry Planning, not Accounting

47. @timberry Planning = Get What You Want From Your Business

48. @timberry Collaboration & Teamwork

49. @timberry Business Plan Numbers

50. @timberry Business Plan Numbers