The slides from the Smart Insights webinar from Danny Bermant in June 2014.

1. Digital Marketing Priorities 2014
Brought to you by:
LinkedIn Latest 2014
Danny Bermant, Director,
BrainstormDigital
7 Key LinkedIn changes affecting B2B marketing and your personal use of
LinkedIn you don’t want to miss
#PlanToSucceed

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About SmartInsights.com
Actionable Marketing Advice
Recommended channel hub page:
SmartInsights.com/social-media-marketing/

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About me
 Over 13 years in digital
marketing
 Convert social media
followers into clients
 Specialising in mid-size
companies and Pharma
 More info at
brainstorm-digital.co.uk
 @bstormdigital

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What we’ll cover today
 What are the 7 Key LinkedIn changes?
 How will they transform your digital
marketing activity?
 How can you take advantage of them
today?

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What are the 7 Key
LinkedIn changes?

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1. Profile Organizer scrapped as
premium feature

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Some Profile Organizer features
available to standard users

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These will help you to better
manage lead generation

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Vote 1 – please vote!
 Do you use LinkedIn for lead generation?
 Yes, we regularly attract new leads via LinkedIn
 We occasionally attract new leads
 We’re not attracting new leads but would love to know how
 We have no interest in using LinkedIn for lead generation
 Note there is one answer only per Vote,

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2. You can no longer segment
LinkedIn contacts

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You need to export your contacts
to a CRM system

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Vote 2 - Please vote!
 Do you have a CRM system to actively manage your
sales leads?
 Yes we already have one
 Yes were planning to adopt it
 Not sure
 No plans to adopt it
 Note there is one answer only per Vote,

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3. You can publish posts
on your profile!

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Be your company’s spokesperson!

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Sign up for early access!

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4. You can no longer post status
updates on your profile

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If you want to be visible, make
more use of groups

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5. Products and Services no longer
available on company pages

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You will need to create
showcase pages instead

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You’ll need to budget for additional
resources as well as ads

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Vote 3 – please vote!
 Do you use LinkedIn ads to promote your company
page?
 We’re already using them
 Yes were planning to use them
 Not sure
 No plans to use them
 Note there is one answer only per Vote,

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6. LinkedIn Today has been
replaced by LinkedIn Pulse

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Follow publications that are
relevant to your industry

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7. LinkedIn Signal has
been discontinued

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You can however track posts

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You can also search within groups
for relevant topics

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In summary….
 Use LinkedIn Connections for managing contacts
 Consider integrating LinkedIn with a CRM system
 Publish your own blog on your profile
 Use groups instead of status updates to raise
visibility
 Utilise showcase pages to highlight your
company’s products and services
 Use LinkedIn Pulse to stay informed on the latest
developments
 Search LinkedIn posts or group discussions to
track though leaders in your industry

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Questions to consider
 Do you have a lead
generation strategy?
 Do you have a
LinkedIn strategy?
 Is your LinkedIn activity
adequately resourced?
 Download the
Influencer Outreach
Guide
http://bit.ly/J0oiGl
 Other articles by me
on SmartInsights
http://bit.ly/1jyo3zM

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Bonus! Access your FREE video -
www.brainstorm-digital.co.uk/groups
 3 Ways To Use LinkedIn Groups To
Generate New Leads