This document is a presentation about fuelling digital marketing success. It discusses several tactics for growth in 2014, including content marketing, conversion rate optimization, mobile marketing, search marketing, and social media marketing. It also covers developing digital strategies and customer personas, integrating marketing communications, optimizing the customer experience, resourcing digital marketing teams, innovating and optimizing digital efforts, and mapping the customer lifecycle to improve performance. Case studies are presented on content marketing, international conversion rate optimization, comparing airline marketing strategies, and email open rates across devices.