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1
#DigitalPriorities Digital Marketing Priorities 2018 brought to you by
7 personal development actions to avoid
becoming a redundant Marketer in 2018
Imran Farooq, CEO of MMC Learning
2
Before we start… house keeping
• A recording for the webinar will be sent via Email
• Slides will be available via Smart Insights Slideshare
• Please get involved with the interactions:
• Give your views in the votes
• Do ask questions at any point via the Questions panel
3
Recommended Smart Insights toolkit update
4
Where
are you
now?
Where
could
you be?
7Ps
Become the Marketer
Employers want to hire
5
6
7
8
9
10
ELearning, Digital Marketing &
Automation for Marketers,
Entrepreneurs & Educators
2020 Mission
10K Marketers
(including Freelance
Marketers)
1996
1. Educating Marketers since 1996, delivering Digital qualifications since 2002
2. Over 15 yrs, helping Educators & Subject Matter Experts build/sell their content
online
3. Building Sales and Marketing funnels for Entrepreneurs & Business Owners
Our 20 Year
Journey
11
7Ps
Become the Marketer
that Employers want to hire
12
Pathway know the direction & destination
P
P
P
P
P
P
13
14
15
16
2
1
3
4
5
6
7
Freedom
Seeker
Expert,
interim
positions
Master,
influence
Duplicate
yourself
£20k
£200k+
17
18
Pathway know the direction & destination
Positioning create a magnetic presence
P
P
P
P
P
19
20
Pathway know the direction & destination
Positioning create a magnetic presence
Proficiency commit to mastery
P
P
P
P
21
Entertai
n
Overwhelmed? Knowledge & Information
Overload
Useful Useless
Knowledge = Asset
= Future £x Return
22
Image source: Distilled
23
24
Get access to your own Personal Learning Plan
25
Pathway know the direction & destination
Positioning create a magnetic presence
Proficiency commit to mastery
Prosperity get client success quickly
P
P
P
26
27
Pathway know the direction & destination
Positioning create a magnetic presence
Proficiency commit to mastery
Prosperity get client success quickly
Productivity be in a flow state
P
P
28
29
30
31
Pathway know the direction & destination
Positioning create a magnetic presence
Proficiency commit to mastery
Prosperity get client success quickly
Productivity be in a flow state
Propel use the tools to accelerate
P
32
33
34
35
Pathway know the direction & destination
Positioning create a magnetic presence
Proficiency commit to mastery
Prosperity get client success quickly
Productivity be in a flow state
Propel use the tools to accelerate
Productise revenue generation models
36
37
How good does your Marketing
have to be?
38
39
Negative Positive
Negative Positive
Negative Positive
40
Pathway know the direction & destination
Positioning create a magnetic presence
Proficiency commit to mastery
Prosperity get client success quickly
Productivity be in a flow state
Propel use the tools to accelerate
Productise revenue generation models
41
Connect with me – on LinkedIn or imran@mmclearning.com
1. Get copy of slides and more mind-maps!
2. Interested in studying the MSc or Diploma in Digital Marketing

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