Presentation at B2B Expo London, March 2018 by Carolanne Mangles.

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Transforming Social Media
https://www.slideshare.net/Smart-Insights
Your consultant: Carolanne Mangles M IDM
How and Where to better integrate social media into your B2B
strategy

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I lead organic and paid inbound marketing
campaigns, and I’m Editor of our industry
leading digital marketing blog at Smart
Insights.
Premium members in over 100 countries
use our planning guides, templates and
online courses to Plan, Manage and
Optimise their digital marketing.
We also offer consulting and training for
members.
Digital Marketing Executive and Editor
Free Basic
membership
About Carolanne Mangles and Smart Insights

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How Smart Insights supports transformation

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Where does Social Media fit in the B2B lifecycle?

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Opportunity – Reviewing your capabilities
Source: Smart Insights free benchmark templates

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Select
your Hero
content:
TOFU
BOFU
MOFU

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Use the
70:20:10
rule for
media
investments

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Review
your
Influencer
Relationship
Management
capabilities
Source: Onalytica: Influencer marketing guide
Capabilities:
• Influencer
analysis
• Measurement
• Content
• People
• Process

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Defining your influencer pipeline
Source: Onalytica: Influencer marketing guide

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Editorial engagement plan is key

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Or
something
more
advanced?
Source: Smart Insights - Editorial calendar spreadsheet

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Using Linkedin to support
lifecycle communications
Plan SMART objectives
● Customer facing employees (typically, sales reps or account
managers) being involved in your LinkedIn strategy to build
connections & share content
● Showcasing products on your Company page
● Featuring new product launches or promotions via your
company page or status updates
● Providing presentations on your profile summary via
Slideshare to share information, tips and advice
● Inviting connections to attend an online webinar or offline
event.
● Targeted Advertising within LinkedIn.
Source: Smart Insights - Smarter Linkedin Marketing guide

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Linkedin Analytics - is your buyer persona your social
follower?

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How to use Linkedin Sales Navigator for Lead gen

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Facebook ad options?

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LinkedIn
Ad
Options?

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Twitter ad options?

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Essential social media
tools features
Source: Smart Insights / Ideya
How do yours
compare?

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Digital tools:
Harnessing the right martech across social media
Source: Smart Insights

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Reviewing your skills to compete?
Try our Free Skills Assessment: smartinsights.com/personalized-learning-plan

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Premium and Business

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Let’s Connect – Questions and discussion welcome!
https://www.linkedin.com/in/carolanne-mangles-m-idm-548b74131/
Download : www.slideshare.net/smart-insights