The welcome presentation for our Digital Impact conference - 17th September 2014. Includes our 7 Steps Digital Transformation assessment and RACE/SOSTAC® planning frameworks.

2. 2
John Lewis create a digital impact
11th September 2014
Half-year interim statement
John Lewis Partnership today
reported online sales of £552m at
John Lewis in the six months to
July 26, 25.6% more than at the
same time last year.
Ecommerce sales now
represent more than 30% of all
merchandise sales, with more
than half of traffic to
johnlewis.com now from mobile
and tablet devices.
Shop sales grew by 3.6% over the
period, taking overall gross sales
up by 11.3%, or 9.7% like-for-like,
to £1.87bn.
Source: eDigital Research – Retail Benchmark

3. 3
The 5 eras of Digital Marketing
25 YEARS OF DIGITAL TRANSFORMATION:
 1994 – 2000: Internet Marketing, Online Marketing and E-commerce
 2000 – 2010: E-marketing, E-business and Multichannel
 2010 – 2015: Digital marketing, E-commerce and Omnichannel
 2015 – 2020: Digital Business and Digital Channel Optimisation
 2020 + : Marketing and Business.

4. 4
“We’re marketing in a digital world,
not doing digital marketing”
 We create value for customers
 We manage customer journeys
 We create brand experiences
 We manage people, process, tools,
performance to create business value
Chris Cox, the senior manager of global digital marketing for The Hershey Company

5. Source: 7 Steps to Digital Transformation Infographic

7. Digital
Impact
=
People
Process
Tools
KPIs
Smart Insights
PR Smith
and
First10
http://bit.ly/
Integrating PR Smith’s SOSTAC and Smart Insights RACE – a maship by First 10

8. Source: http://bit.ly/smarttransformation 8

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10. 10

11. 11
Let’s Connect!
Questions & discussion welcome
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