Chap 03 strategy

Learning Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Learning Objectives (Short List) ,[object Object],[object Object],[object Object]

Strategic Service Vision Elements ,[object Object],[object Object],[object Object],[object Object]

Target Market Segments ,[object Object],[object Object],[object Object],[object Object],[object Object]

Service Concept ,[object Object],[object Object],[object Object],[object Object]

Operating Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Service Delivery System ,[object Object],[object Object],[object Object]

Competitive Environment of Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Service Strategies ,[object Object],[object Object],[object Object]

Overall Cost Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object]

Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Focus ,[object Object],[object Object],[object Object]

Interactive Class Exercise ,[object Object],[object Object]

Customer Criteria for Selecting a Service Provider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Service Purchase Decision ,[object Object],[object Object],[object Object]

Competitive Role of Information in Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Virtual Value Chain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Limits in the Use of Information ,[object Object],[object Object],[object Object],[object Object],[object Object]

Class Discussion ,[object Object],[object Object],[object Object],[object Object]

Using Information to Categorize Customers ,[object Object],[object Object],[object Object],[object Object]

Stages in Service Firm Competitiveness ,[object Object],[object Object],[object Object],[object Object]

Stages in Service Firm Competitiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stages in Service Firm Competitiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Chap 03 strategy

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Chap 03 strategy