Visual marketing is highly effective because people process visual information much faster than text. Images are processed 60,000 times faster than text by the brain. Visual content gets more attention and is better remembered. Articles with images get 94% more views than those without. Additionally, visual content is more likely to be shared on social media. Presentations with visual aids are 43% more persuasive than those without images. Overall, the use of visual content improves understanding, memorability, and engagement with marketing campaigns and materials.

1. 18 Reasons
You Need Visual
Marketing Now
Get Visual before starting your next campaign.
Why? It’s human psychology plain and simple.

2. A Bolt to the Brain
60,000
50
90%
People process images
60,000 times faster than text
How long it takes to form a 1st
impression
90% of information transmitted
to the brain is visual
milliseconds

3. Paying Attention!
20%
94%
82%
People only read 20% of text on an
average web page
Articles with relevant images get 94% more
views than those without. Eye-tracking studies
show internet readers pay more attention to
information-carrying images
Colour increases attention spans by 82%
of the text

4. Memory in the Bank
40%
6.5X
39%
Colour improves readership by
40%, learning up to 78%, and
comprehension by 73%
People retain 6.5x more information
when paired with relevant images
Colour makes an impression 39%
more memorable

5. Make It Sticky
40X
55%
3X
42%
80%
Visual content is 40x more shareable
on social media than any other types
of content
People are 55% more likely to pick up
a full-colour piece of mail first
Infographics are liked and shared on
social media 3X more than other any
other type of content
Ads in colour are Read up to 42% more
often than ads in black and white
Coloured visuals increase
willingness to read a piece of
content by 80%

6. Touch and Convert
43% 86% 1.81x
32%
Presentations with visual
aides are 43% more
persuasive
A video on a landing page
increased conversions by
86%. Posts with videos
receive nearly 300% more
inbound links
Shoppers who view video are
1.81X more likely to purchase
than non-viewers.
People following directions
with text and illustrations
do 32% better than people
following directions without
illustrations

7. Take Your Visuals Full Circle
Visual
Content
Brochures
Infographics
Web
Design
Direct
Mail
Signage
Infographics
Web
Design
Social
Media
Posters
Mobile
Infographics
Promotional
Products
Web
Design
TAKE YOUR VISUALS ALL THE WAY WITH SNAP.IE
T: 1850 812 002

8. Sources
http://www.office.xerox.com/latest/COLFS-02UA.PDF
http://www.colorcom.com/research/why-color-matters
http://www.lifelearn.com/2015/05/12/why-infographics-work/
http://www.nngroup.com/articles/photos-as-web-content/
https://moz.com/blog/what-makes-a-link-worthy-post-part-1
http://misrc.umn.edu/workingpapers/fullpapers/1986/8611.pdf
http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-mar-
keting-infographic/
http://www.inc.com/larry-kim/visual-content-marketing-16-eye-popping-statistics-you-need-to-know.html
http://www.eyeviewdigital.com/documents/eyeview_brochure.pdf
http://blogs.adobe.com/digitalmarketing/search-marketing/seo-for-success-in-video-marketing/
http://www.massplanner.com/10-types-of-visual-content-to-use-in-your-content-marketing/
http://link.springer.com/article/10.1007%2FBF02765184