Salient Features of India constitution especially power and functions
Introduction to Social Media (Week 2)
1. Introduction to Social Media
Assoc. Prof. Axel Bruns
ARC Centre of Excellence for Creative Industries and Innovation
Queensland University of Technology, Brisbane, Australia
a.bruns@qut.edu.au – @snurb_dot_info
http://mappingonlinepublics.net/
Linda Elen Olsen
University of Bergen, Norway
linda.olsen@infomedia.uib.no - @lindaeo
http://mappingonlinepublics.net/
3. Some Basics
o Profile:
o Customise, personalise – but keep it simple
o Be recognisable – establish one identity across all platforms
o Avoid gimmicks (and potential security risks) – e.g. add-on apps
o Content:
o For professional use: keep focussed, post regularly
o Posting the same content across multiple platforms?
o Be personable, but professional – stay on message
o Network:
o Facebook: use pages to allow users to subscribe by liking you
o Twitter: follow back everyone / some / nobody?
o LinkedIn: don‟t be desperate – connect judiciously
http://mappingonlinepublics.net/
4. The Social Dimension
o Interactions with other users:
o Avoid using social media as just another PR channel
o Design messages to be shared / passed along / retweeted by others
o Monitor and respond to comments, avoid boilerplates
o If you don‟t know, say so – don‟t make things up
o Anticipate critical views, and engage with them
o Keep comments closed where necessary, open where possible
o Delete comments only in extreme cases (and be transparent about it)
o Show a sense of humour – especially around spoofs and parodies
o Beware the Streisand effect!
http://mappingonlinepublics.net/
6. Audiences?
o Attracting a social media
audience:
o Be interesting
o Be entertaining
o Be insightful
o Be consistent
o Be active
o Be transparent
o Be accessible
http://mappingonlinepublics.net/
7. Followers?
o Connecting with followers,
friends, fans:
o Engage
o Respond
o Converse
o Enthuse
o Enlist
o Bond
o Reciprocate
o Support
http://mappingonlinepublics.net/
8. Influencers?
o Drawing on influential
followers / connections:
o Build close relationships
with key followers
o Encourage message
dissemination (retweets /
shares / …)
o Ask for help (“Pls RT.”)
o Quid pro quo –
reciprocate where
possible
http://mappingonlinepublics.net/
11. Questions
o How do you attract an
audience?
o Consistence, persistence,
steady growth
o Be proactive – go out and
connect with others
o Avoid „guaranteed
followback‟ scams!
http://mappingonlinepublics.net/
12. Questions
o How do you engage with your followers?
o Follow back?
o Respond where possible
o Remain calm and friendly, ignore trolls
http://mappingonlinepublics.net/
13. Questions
o How do you identify
influencers?
o Track your followers, likes,
@mentions, retweets, …
o Check their profiles – who
are they? who follows
them?
o Track your stats – impact of
key followers‟ actions?
o Follow, read, see who keeps
showing up!
http://mappingonlinepublics.net/
48. Managing a Community
o Scenario workshop:
o You run the Facebook page for the Brissie Bike Hubbb – a local
community of bicycling enthusiasts. You keep getting a few
disruptions, though:
o activists who want to lobby the Lord Mayor to include helmets
with the urban rental bikes;
o extreme bikers who posts photos of themselves doing crazy and
dangerous stunts;
o motorists who drop by and abuse the community.
What do you do? How do you deal with these disruptions (pick
any one, or – for the adventurous – try to solve them all)?
o Hint: perhaps you need a mission statement:
Are you an activist group? A family organisation?
http://mappingonlinepublics.net/
50. Twitter Client Apps
o Various options:
o Tweetdeck, Seesmic, Hootsuite, …
o Cross-platform availability: desktop, browser, iPhone, iPad, Android, …
o Key additional functionality:
o Image / video upload
o URL shortening
o Multi-network cross-posting
o …
o Other features:
o Browser plugins
o Message scheduling
o Multi-account, multi-user scenarios
http://mappingonlinepublics.net/
51. Hootsuite
o Multi-platform:
o Twitter, Facebook (incl. groups, pages), LinkedIn
o Google+ pages, Flickr plugin, YouTube plugin
o Multi-account:
o Manage multiple accounts from the same app
o Team collaboration in managing one account
o Built-in analytics
o Freemium model: basic functions free
http://mappingonlinepublics.net/