This document discusses local and global responses to disasters using the 2010-2011 Christchurch earthquakes in New Zealand as a case study. It analyzes data captured from Twitter using the hashtag #eqnz to understand communication patterns and how social media were used. The analysis revealed shifting attention and roles of key Twitter accounts over time, from immediate rescue to longer-term recovery. It advocates for better social media crisis communication strategies and tools to inform, support, and organize affected communities.
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Local and Global Responses to Disaster: #eqnz and the Christchurch Earthquake
1. Local and Global Responses to Disaster:
#eqnz and the Christchurch Earthquake
Assoc. Prof. Axel Bruns, Dr. Jean Burgess
ARC Centre of Excellence for Creative Industries and Innovation
Queensland University of Technology
Brisbane, Australia
a.bruns@qut.edu.au / je.burgess@qut.edu.au
http://mappingonlinepublics.net/
http://mappingonlinepublics.net/
2. Crisis Communication Research at QUT
o ARC Centre of Excellence for
Creative Industries &
Innovation (national, based at
QUT)
o Project: Media Ecologies &
Methodological Innovation
o New methods to understand
the changing media
environment;
o Role of social media, especially
Twitter
o Focus on Crisis Communication
eg #qldfloods
o Partnerships with government,
media orgs
http://cci.edu.au/floodsreport.pdf
http://mappingonlinepublics.net/
3. Methods
o Keyword-based archive (eg #qldfloods,
#eqnz, bieber)
o Capture: yourTwapperkeeper
o Analysis: text analysis software, manual
coding
o Activity, themes & topics, key actors &
info sources; over time
http://mappingonlinepublics.net/
4. Twitter and the 22 Feb. Christchurch Earthquake: #eqnz
http://mappingonlinepublics.net/
5. #eqnz: Tweets Sent by Most Active Accounts (22 Feb.-7 Mar.)
http://mappingonlinepublics.net/
10. #eqnz: Number of Unique Users Discussing the 2010/11 Earthquakes
http://mappingonlinepublics.net/
11. Twitter and the Christchurch Earthquake
o Towards better strategies for social media in disasters:
o February 2011 earthquake building on lessons learnt in
September 2010
o #eqnz and key Twitter accounts already established
o Several key accounts sharing the load and dividing responsibilities
o More sophisticated use of Twitter by residents and authorities
o Clear shift in attention after the immediate rescue phase:
o Marked differences in list of most @replied/retweeted accounts
o Some tracking of current problems / issues / fears may be
possible
o Decline in overall tweet volume / diversification of #hashtags?
http://mappingonlinepublics.net/
12. #eqnz: Contribution by Different User Groups (22 Feb.-7 Mar.)
http://mappingonlinepublics.net/
13. #eqnz: Contribution by Different User Groups in Each Event
http://mappingonlinepublics.net/
14. #eqnz: Visibility of Leading Accounts in Each Event
http://mappingonlinepublics.net/
15. Social Media and Crisis Communication
o Twitter research:
o Develop better tools and metrics for evaluating social media communication
o In-depth analysis of communication patterns reveals how social media are used
o Real-time analytics: highlight key current issues, identify weak signals of crisis
o Monitor and improve effectiveness of social media communication strategies by
emergency services
o Social media uses:
o Inform, share, amplify, support, reassure, organise
o Need to track and work with user community: follow their conventions
(e.g. #eqnz hashtag)
o Two-way communication where feasible – more than broadcast messages
o Provide community with tools to self-organise for resilience
http://mappingonlinepublics.net/