The document summarizes why hotels work with a company called SoMaFusion and the services they provide. SoMaFusion helps hotels transform their policies and then communicate them through digital means. They can help with policy and strategy, digital communications, and web and booking systems. Their services allow hotels to operate consistently, communicate effectively with customers and partners, and promote their business online. They provide customized support and don't sell unnecessary services. The document suggests that hotels can benefit from their services to improve and grow their business.

1. In simple terms:
Why hotels work with us
(and why you should think about it as well)
SoMaFusion London,UK, June 2010

2. Pleased to meet you...
We specialise in hospitality & travel.
We help hotels transform their policy first and then communicate it in meaningful ways.
In simple terms: We are different.

3. Our services
1) Policy/ Strategy
2) Digital Communications
3) Web & Systems
In simple terms: you can pick and choose what you need
Creative Commons pic by Elliott Brown

4. Your policy – our job
We help our clients to:
* determine and respond to tour operators' needs
* negotiate contracts and prices
* analyse and improve their services
* communicate with business contacts
* communicate with hotel guests
* determine and apply a policy to their website and digital communications
In simple terms: we make sure you can operate
consistently and with minimum uncertainty
Creative Commons pic by Kat Philips

5. Digital Communications
We help our clients to:
* communicate with tour operators
* communicate with other businesses & trade associations
* really and meaningfully communicate with clients
* use the web to show your work
* not to spam (this is actually quite important)
* use social media
* create and manage their own content
In simple terms: we help you really show the world
what is different and wonderful about you
Creative Commons pic by Iain Buchanan

6. Web & Systems
We help our clients with the following:
* Hotel electronic management systems
* Online booking systems (not the ones with extortionate prices)
* Online booking websites (e.g. booking.com, expedia etc.)
* Country – specific booking websites (e.g. zoover.nl etc.)
* Website design
* Website re-design and improvements
* Content & social media (e.g. facebook, twitter, flickr etc.)
In simple terms: we make sure you have the shop front and can
deliver the actual goods quickly and effectively
Creative Commons pic by Sharon Mollerus

7. Our pride & joy: Golden Bay Hotel
For the Golden Bay Hotel and Mr. Manos Argyrakis we help with:
* Services policy
* Tour operator negotiations
* Digital Communications policy with all audiences, including media
* Online booking systems
In simple terms: no drop in prices despite the recession, meaningful
relationship with tour operators, recognition of innovative policies
by the government and the media, excellent online reviews,
70% repeat rate from clients
Copyrighted pic (with permission) by Golden Bay

8. What you need
In simple terms: we don't sell services you don't need. Ever.
You can pick and choose the right stuff for you and your hotel.
Creative Commons pic by D. Sharon Pruitt

9. Think about it
Ask yourself this:
* Should you be doing better?
* Do you want to get on with the real work and wish the details were resolved?
* Do you want to progress and grow?
* Do you believe in good hospitality?
* Do you want to show the world the good work you are doing?
In simple terms: What is stopping you from growing your business?
Creative Commons pic by Brian Hillegas

10. Get in touch
Call: +44 (0) 20 8144 9327
Browse: www.somafusion.com
E-mail: AllOfUs@somafusion.com
Engage: SoMaFusion on twitter
Creative Commons pic by Frédéric BISSON