1. Tell Your Story: Social Media for Festivals and Events Sheila Scarborough Tourism Currents

2. It's (more than) OK if your event is a little obscure.

3. The Little Guy Wins Online! Photo courtesy snappybex at Flickr CC

4. Listen 3 Events, 3 Stories Western MN Steam Threshers Reunion (WMSTR) Brady, TX Goat BBQ Cook-Off Kansas State Fair

5. 40 HP Avery at WMSTR courtesy Tim Lund

6. “ The younger crowd is online. They don't sit on tractors to swap stories.”

9. Forum> Historical Demonstrations> Historical Displays and Demonstrations> Prony Brake> Jane's New Brake aka Blue Brake Two

12. Woo-hoo - video! WMSTR Spark Shows www.youtube.com/user/WMSTRMedia

14. WMSTR Takeaway.... No matter how niche your festival or event, your “tribe” is out there online

15. Got Your Goat in Brady, TX Photo courtesy Goat BBQ cook-off on Facebook

17. “ I get hungry just looking at this [Facebook] page.”

18. Photo courtesy Goat BBQ Cook-off

22. Brady Goat BBQ Cook-Off Takeaways.... Pick one thing and do it really well. Your locals are your online champions.

23. Kansas State Fair Leading From the Top Photo courtesy Kansas State Fair

24. Photo courtesy KS State Fair

26. “ He provides a top-down level of excitement and understanding [about social media.]” About Denny Stoecklein, Fair Manager

27. “ Leverage social media. Crowdsource ....What new initiatives do your audiences want to see? What current initiatives do they feel are outdated or need to be rethought?” Photo courtesy KS State Fair

28. “… .our team has used social media as a way to get feedback and engage the public on everything from foods to entertainment to non-fair activities.” Photo courtesy KS State Fair

29. “ Social media....also gives your audiences an outlet for input and insights you might not be aware of .” Photo courtesy KS State Fair

30. Kansas State Fair Takeaway.... The boss needs to “get it.” It's even better when the boss DOES it.

31. Enola the welder (Wisconsin Historical Society Flickr CC) We are all making it up as we go !