Northern Trust had benefited from positive word-of-mouth marketing for decades but needed to develop its online reputation to counter unflattering social media content. SociaLogic created an interactive online video library to easily share Northern Trust's story with consumers in a way that mirrored the success of referrals in person. The video library presented the Northern Trust story through different conceptual frameworks and allowed users to customize conversations on topics of interest.

1. Challenge
Northern Trust has benefited from decades of positive
word-of-mouth marketing, but needed to develop its
reputation in the digital space, where unflattering
content began to surface on social sites.

2. InSIghT
The power of sharing would be critical
in building an interactive space that
delivered on Northern Trust’s referral
success in the offline world.

3. SoluTIon
SociaLogic developed five
PERSONAL
KEY WORDS: MANAGEMENT / INSTITUTIONAL / PHILANTHROPY
SEARCH
frameworks in exploring
SORT CLIPS BY: TOPIC / KEYWORD / INTERVIEW
TOPIC : INVESTMENT MANAGEMENT
Topics
FINANCIAL PLANNING (10)
PRIVATE BANKING
BUSINESS BANKING
(14)
(6)
different ways to present
the Northern Trust story to
INVESTMENT MANAGEMENT (10)
TRUST AND ESTATE SERVICES (10)
PHILANTHROPIC SERVICES (11)
consumers via an easy-to-
PRIVATE PASSPORT (6)
John Condon INSTITUTIONAL WEALTH (7)
CEO FORTUNE 500 COMPANY Keywords
EXPAND SHARE
Interviews share online video library.
ADDITIONAL RESOURCES
PRESENTATION WHITE PAPER CASE STUDY ASK A QUESTION

4. Northern Trust Concept #3
Interactive Online Presentation A Custom Introduction
Personal Institutional Careers
ASSET SERVICING
BUILD YOUR CONVERSATION
A Conversation On Outsourcing
For Artio Global Investors
Your custom video will play, and you can save it in a notebook for later review or download it.
What bene ts are derived from outsourcing?
What Northern Trust services helped recon gure Artio’s middle of ce?
What changes, if any, did Artio’s institutional clients notice?
How does outsourcing help make way for potential growth?
What does the Northern Trust relationship mean to Artio Global?
What functions did Northern Trust take over for Artio Global?
How did Northern assess Artio’s specialized needs?
Northern Trust Concept #3
Interactive Online Presentation Why wasAoutsourcing the right strategy for Artio Global?
Custom Introduction
How quickly was Northern Trust able to meet Artio’s challenge?
What other Northern Trust clients have had similar requirements?
For how long has Northern Trust worked with Artio Global?
What is the advantage of Northern Trust’s global operating platform?
reSulTS
How robust is Northern Trust’s Passport web portal?
Personal Institutional Careers
Did outsourcing to Northern Trust meet the reporting needs of Artio clients?
What systems were used to improve the Artio Global trading process?
ASSET SERVICING did Northern Trust’s data center improve Artio’s recovery preparedness?
How
A Conversation On Outsourcing
For Artio Global Investors
ASSEMBLE AND PL AY PL AY ALL
Once a conversation is selected, the user checks the topics and questions of interest to build their unique conversation.
Northern Trust’s word-of-
mouth marketing was given
a digital command center
where visitors could view and
What functions did Northern Trust take over for Artio Global?
share the Northen Trust story
How did Northern assess Artio’s specialized needs?
What Northern Trust services helped reconfigure Artio’s middle office? 00:35
How quickly was Northern Trust able to meet Artio’s challenge?
What other Northern Trust clients have had similar requirements?
in a fun, interactive way.
00:35 01:12 00:28 01:02 00:52
Content is assembled in a bar at the bottom as the selected topics come to life.