Platforms are changing entire industries and creating entirely new markets. While platforms may look straightforward as technology, the ecosystems of adoption they enable and the interactions that ensue cannot be designed or managed by the rules of traditional business. Sangeet Paul Choudary, author of the international bestsellers Platform Revolution and Platform Scale, lays out a structured approach to designing platform firms, firms where value creation and governance models are structured to account for participating ecosystems. Illustrating factors from platforms that have now gained huge traction, this keynote lays out imperatives for the industrial firm in the age of platforms.

1. PLATFORM REVOLUTION

2. SHIFT

3. PIPES

4. PLATFORMS

5. INTERACTIONS

6. FEEDBACK LOOPS

7. NETWORK EFFECTS

8. MARKET STRUCTURE

9. GATEKEEPERS

10. SPARE CAPACITY

11. AGGREGATION

12. TRANSPARENCY

13. INTELLIGENCE

14. COMPONENTS

15. CREATION

16. CURATION

17. CUSTOMIZATION

18. CONSUMPTION

19. PLAT’FIRMS’

20. OPENNESS

21. INTEROPERABILITY

22. MANIPULATION

23. TRUST

24. NEUTRALITY

25. IMPACT

26. THANK YOU