1. The voice of the customer & the
continuum of creativity
Date: 10 giugno 2011
BOSTON . LOS ANGELES . MILAN . SEOUL. SHANGHAI

2. Continuum:
• Deeply Interdisciplinary
• Not about ourselves
• Global/Local
• Finding the Big idea + Making it Real
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3. Continuum is a design and innovation consultancy. !
We create product, service and brand experiences that improve people’s
lives, in small and large ways, while driving business innovation.
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5. Our People
We succeed by partnering with our clients and building project teams
with deep experience and diverse skill sets.
• Brand Strategists • Industrial Designers • Business Analysts • Economists
• MBAs • Interior Designers • Anthropologists • Model Makers
• Web Designers • Graphic Designers • Mechanical Engineers • Software Engineers
• Design Strategists • Interaction Designers • Architects • Envisioners
• Packaging Engineers • Electrical Engineers • Psychologists • Human Factors
• Retail Designers • Experience Strategists • Market Analysts Engineers
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7. Creating Business Success
REEBOK PUMP LINE SWIFFER DAKTARI DIAGNOSTICS
Improving the game Changing the market DAKTARI / HIV AIDS Mobile
Double sales to $2B New idea, new category Diagnostic for Rural Africa
AMPLIFON AMERICAN EXPRESS TARGET
Healthcare at retail Centurion Family friendly shopping
From technology to service Exclusive experiences Creating a branded touchpoint
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8. How we do it
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9. Evidence based design
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10. One Laptop Per Child ($ 100 Laptop)
The OLPC laptop is sold through the nonprofit One Laptop Per Child, and is now
in the hands of thousands of children around the world, from Ethiopia and
Rwanda to Cambodia and Afghanistan, helping to educate and connect the
world’s next generation of thinkers.
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13. Understanding other cultures
source: the athleticminded traveler Jim Kaese"
Physical Psychological Cultural Environmental Financial
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14. Current Tools:
• Company culture > Organization
• Process >Team Approach
• Education
• Research Communities
• Collaborative Physical + Virtual Space
• Communal space + Project rooms
• Video Conference + Travel
• Intranet + Social Networks
• Qualitative in Person Research + Skype +
Crowd Sourcing
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15. Organizational Impact
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17. Upedia – Continuum’s first Intranet
• 2003 – Continuum implements Upedia using MediaWiki Phase II on Linux
• Great first step into collaborative corporate intranets but had limitations
• User participation was difficult due to poor UI – No WYSIWYG Editor
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18. 2009 – Search for new Intranet Platform
Requirements
• Platform for Global Collaboration
• Connect people, knowledge & ideas
• Intuitive Interface - Visually compelling,
• Adaptive – Short implementation timeline and adapts to structures
• Rich user profiles for Global Project Resourcing/ Planning - Online dating
for Project Planners
We looked at a lot of the obvious candidates, implemented proof of
concepts for some and in the end we selected:
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19. Introducing Orange
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20. Rich User Profile
Francine Marlo, Designer
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21. Connecting People
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22. Client Case Studies
Case Studies linked to client pages help Sales team understand past projects and
sell new work
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23. Collaboration Inside of Orange
Research Communities
Communities gather internally
to advance Continuum’s
expertise in specific topic areas.
This expertise is then presented
externally through thought
leadership.
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24. Sustainable Innovation
Each community has a “group” page, allowing members to join, share ideas, and
collaborate, regardless of their physical location.
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25. Sustainable Innovation News
Members of each community
contribute and curate relevant
news.
Anyone in the company can
follow this news via RSS or
“favoriting” the page.
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26. Blogs
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27. Triggering Discussions
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28. Orange – Linking Studios
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30. Crowd Resonance Testing
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33. Next Steps – Integrating Systems
Deltek Vision Business Orange
Knowledge
CRM
Intelligence Intranet
AP/AR People
Project Acctg Clients & Projects
Time Expense Groups & Communities
Resourcing Files/ Assets
Project Planning
iDAM Content management
File Share Search Retrieve
Replication & Caching
‘
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34. Future vision:
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35. My Social Context:
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36. PLEASURE
A new Research Community February 28th , 2011
© 2010 Continuum LLC Proprietary & Confidential

37. Current members
?
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38. Lost pleasures: music
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39. Lost pleasures: silence
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40. Touch
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41. Everlasting pleasure: fun
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42. Fun and Social Behaviors
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43. Social Games:
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44. Lost pleasures: random and
surprise.
We are overloaded with deadlines and fast-paced schedules. Outlook rules our
lifes. Every choice is accurately scheduled and programmed. We seem to have
lost the pleasure of random, the pleasure of surprises to the point that we
“program” our own luck (example of vased four-leaf clover).
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52. Virtual + Physical Social Spaces
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53. JOIN US NOW!
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54. Grazie!
gzaccai@continuuminnovation.com
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