In this tip, speaker Scott Padget explains how socialytics provides customer and competitive insights as well as real-time operational insights. He introduces the SIFT (Social Intelligence Fusion Toolkit) Solution that funnels big social data into actionable business intelligence. Scott also describes the lifecycle of socialytics and gives a live demo. Obviously, the slides don’t capture the exact live demo, but they do show some screenshot examples of the SIFT Solution in action.

1. © 2014 IBM Corporation
SB102 : Socialytics =
Social Business, Big Social
Data and Advanced
Analytics
Scott Michael Padgett
LTC (R), US Army Special Operations
Social Business Solutions Leader
International Business Machines (IBM)
smpadget@us.ibm.com
001.703.622.1557

2. IBM Socialytics Provides Our Customers
Powerful Insights !
 Superior Customer Insights & Intimacy – what are individuals saying about
our agency, company, products and brands in the social spectrum? Where
are they saying it ? When did they say it ? Good, bad, indifferent ?
 Powerful Competitive Insights & Intelligence - what are our competitors
saying and doing in the market? What new sales and marketing initiatives
are they launching? Where are they saying it ? What are they saying about
our company, our products, our brands ?
 Real Time & Evolving Operational Insights – what events or activities are
unfolding that could have a significant impact on our agency, brands,
products and employees?

3. 6
What is Socialytics ?
How Does It Work ?
SIFT Solution
“The Social Intelligence Fusion Toolkit (SIFT) Solution and all solution derivatives are owned, trademarked and
patented by Global Technology Solutions (GTS) Corporation. An IBM SWG Business Partner”

4. Description of What Socialytics Is…. How it works
7
Delivers an Exceptional User Experience
around Big Social Data & Open Source
Data. Something we define as: “Putting the
Face on Big Data & Analytics”
Incorporates a patent pending methodology
for users to simply collect, bin, sort and
analyze Big Social Data & Analytics.
A simple to use experience that
Aggregates, Integrates, and allows users to
Disseminate their discovery and knowledge
securely across their enterprise through
professional social networks.

5. Description of What SIFT Does and how it works
Share, Collect, Monitor, Analyze, Disseminate

6. Web & Social Media Sources
Information
Exploitation
(IX)
Collection
Management (CM)
Information
Management (IM)
Internal Sources
SIFT = All Source Fusion
Key is funneling down “big social data” into business intelligence
Feedback

7. IM
Connections
Portal
What Your Employees Are Saying on Your
Professional Social Network Platform
(Inside Your Organization)
What People, Customers & Competitors
Are Saying on Social Networks
(Outside Your Organization)
Profiles
Communities
Blogs
Wikis
IBM Social Business Framework
Introducing the “Socialytics” Value Proposition

8. Enterprise “Socialytics” Services Enabled by SIFT
Simply Collect, Monitor
& Analyze Big Social
Data
Select & Collect Big
Social Media Data
Monitor Big Social
Media Data
Analyze Big Social
Media Data
Plan, Task & Share
Business Intelligence
Enables users to simply select and collect big social media data
sets for mission operations
“Social Intelligence Fusion Toolkit”
(SIFT) Solution
Enables users to monitor selected social media discussions and data in real
time
Enables users to simply analyze big social data to gain new insights to make
more informed decisions
Enables users to share critical information and knowledge across their
organization using professional social network technologies
11
“The Social Intelligence Fusion Toolkit (SIFT) Solution and all solution derivatives are owned, trademarked and
patented by Global Technology Solutions (GTS) Corporation. An IBM SWG Business Partner”
1.
2.
3.
4.

9. Life Cycle of “Socialytics” Enterprise Services
Social Media
Monitoring Services
Big Social Data
Collection Services
Enterprise Social Networking
Sharing Services
Advanced
Social Analytics Services
Secure Cloud
Based
“Enterprise -
Social
Network”
Services
Automated
OSINT Services
Intelligence
Sharing with the
Right People &
Machines
Big Data
Collections
Services
(Simple /
Machine
Automated)
Real Time
Visualization of
OSINT
Conversations
Machine Based
Social Network
Analytics
Machine Instrumented
Social Network Enterprise Services System
1.
2.3.
4.

10. 13
Live SIFT Demonstration
“The Social Intelligence Fusion Toolkit (SIFT) Solution and all solution derivatives are owned, trademarked and
patented by Global Technology Solutions (GTS) Corporation. An IBM SWG Business Partner”

11. How Does It Represent the Data ?
SIFT represents the processed data in the form of data files, portlets and
applications that have been developed over the past three years by other
customers. Your organization can use these applications or configure your
own mission critical apps to display the collected OSINT data. Example –
Social Conversation Heat Maps that Geo Code Exact Locations.

12. How Does It Represent the Data ?
SIFT represents the processed data in the form of data files, portlets and
applications that have been developed over the past three years by other
customers. Your organization can use these applications or configure your
own mission critical apps to display the collected OSINT data. Example –
Crowd Sourcing - Sentiment Analysis Maps with Geo Location Tracking.

13. How Does It Represent the Data ?
SIFT represents the processed data in the form of data files, portlets and
applications that have been developed over the past three years by other
customers. Your organization can use these applications or configure your
own mission critical apps to display the collected OSINT data Example –
Rivers of social conversations analysis, crowd sourcing analysis & snippets.

14. 30
Please Note
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results similar to those stated here.

15. 31
Acknowledgements and Disclaimers
© Copyright IBM Corporation 2014. All rights reserved.
 U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp.
 IBM, the IBM logo, ibm.com, WebSphere, IBM Connections, IBM Sametime, IBM Content Analytics, IBM Social Media Analytics, SPSS, and i2 are trademarks or registered trademarks
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