Employees who are engaged with their brand and passionate about it will spread that enthusiasm when they share about it online. According to Gallup, 50% of employees are already sharing about their company on social media, but without any guidelines or training. Innovative enterprise brands, like CDW, are embracing Employee Advocacy to empower their employees with the opportunity to build relationships at a massive scale

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How CDW’s Employee Advocacy Program
Creates a Culture of Empowerment

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#EngageU
Jessica Longly
Social Media Program
Manager at CDW
@CDW_Jessica
Nicole Alvino
Co-founder & Chief Strategy
Officer at SocialChorus
@Nalvino
How CDW’s Employee Advocacy Program Creates a
Culture of Empowerment

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SocialChorus surveyed 1,000
employees from enterprise
companies.
#EngageU

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Workplace Communication Need to Improve
Both employees and managers agree that there isn’t enough
effective communication internally.
• 94% of employees want to hear more about what is going on from
leadership
• 86% of employees would feel more engaged if they were more
informed about company news and information
• 68% of executives believe they do a “good” job of communicating
#EngageU

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…Only 21% of employees agree
#EngageU

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When employees are engaged and
well-informed, they will engage and
inform their network.
#EngageU

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Employee Engagement Leads to Employee Advocacy
Employees who feel connected with the brand are also more
empowered to advocate for the brand.
• 93% of employees say they would be good at advocating for the
brand
• 87% of employees see the career benefits of advocating for the brand
#EngageU

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Why Don’t Employees Already Advocate?
• 55% of employees don’t share about the brand
because they are worried they’ll get in trouble
• Because 44% of employees don’t know what
information they can and can’t share
#EngageU

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Why did CDW decide to launch an
employee advocacy program?
#EngageU

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Employee Advocacy Advances the CDW Brand
• In the past, there has been a misconception
that CDW is simply a “shipping” company
• Employees wanted to change this and share
how CDW helps brands complete major
technology transformations
• Hundreds of employees can now access
content from the SocialChorus app to share
exciting details about each project
• Employees can now advance the CDW brand
as well as their own personal brand
#EngageU

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How does employee advocacy
benefit CDW employees?
#EngageU

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Employee Advocacy Creates New Opportunities
• Build their personal brand as a
thought leader in the technology
industry
• Connect employees and customers
on social media
• Have more productive and
meaningful conversations with
customers
• Increased LinkedIn connections and
profiles views
#EngageU

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#EngageU
“CDW employees benefit from the
employee advocacy program
because they can become a
thought leader in the space. It
comes down to building their
brands.”Jessica Longly
Social Media Program
Manager at CDW
@CDW_Jessica

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Is the fear of employees sharing
company information on social
media justified?
#EngageU

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Don’t Miss the Opportunity to Fuel Employee Advocacy
• Employees already share about
your brand whether you know it
or not
• Instead of letting them go rogue,
an employee advocacy platform
delivers safe, shareable content
• It’s easy to track and measure the
impact
• And it’s a huge morale booster!
#EngageU

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#EngageU
“An employee advocacy platform
gives employees safe and relevant
content to share. It’s easy for the
company to see and it’s a huge
morale booster.”
Jessica Longly
Social Media Program
Manager at CDW
@CDW_Jessica

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How does CDW help employees
develop their personal brands?
#EngageU

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Provide Employees with Personal Brand Training
• Show how each employee’s
social profile is the foundation of
their social journey and help
them develop a polished profile
• Explain how to stay top of mind
with their social networks by
sharing and interacting regularly
• Guide employees through a live
demo of the SocialChorus
platform to make sharing as
easy as possible
#EngageU

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Many companies see training as
their biggest challenge. Do you have
any specific training tips for
employee advocacy?
#EngageU

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How CDW Trains & Empowers Employee Advocates
1. Build a curriculum, but do your
research first
• Example: create a survey asking
employees, ‘What do you want to learn
more about social media?’
2. Keep social media policies and
guidelines updated since social
platforms change constantly
3. Be available a resource for questions
and support — especially for
employees who are new to social
#EngageU

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What are CDW’s plans for growing
the employee advocacy program?
#EngageU

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CDW Plans to Scale Employee Advocacy to Thousands
• Program launched in February 2015
• Departments that are already
advocating for the brand include sales
and marketing
• Plans to roll-out the employee
advocacy to thousands company-wide
#EngageU

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The use of mobile to
accomplish everyday tasks is
increasing — especially for
working professionals.
#EngageU

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Create a Consumer Experience for Employees
Employee communication strategies that adapt to consumer
expectations work better. The majority of your workforce wants
to receive company information via a mobile app.
• 82% of Millennials
• 76% of Gen X
• 54% of Baby Boomers
#EngageU

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Be Better Connected
We believe connection
drives engagement,
productivity and
advocacy for modern
enterprises.

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#EngageU
Jessica Longly
Social Media Program
Manager at CDW
@CDW_Jessica
Nicole Alvino
Co-founder & Chief Strategy
Officer at SocialChorus
@Nalvino
How CDW’s Employee Advocacy Program Creates a
Culture of Empowerment

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Interested in Learning More?
Download our ebook:
The New Rules of Employee
Advocacy:
The 2015 Enterprise Employee
Engagement Report
http://bit.ly/2015-enterprise-engagement-
report
#EngageU

28. Thank you!