(Re)Building a Resilent Employer Brand - Elaine McAnally

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This session was presented at SocialHRCamp Vancouver 2023 (June 15, 2023) at BCIT's Tech Collider by Elaine McAnally - https://www.linkedin.com/in/laielaine/ Layoffs, org change and/or everything in between. How did your organization's vision, mission, values live through it? How do you continue to show up to consumers and customers and still stand out in a crowded job market? Let's walk through these areas from a strategic and people ops lens.

Recruiting & HR

MY PERSONAL JOURNEY
WITH EMPLOYER BRANDS

GROWTH
Scale
Hiring
Retention
Training
MACRO TRENDS
Changing
generations in
the workplace.
Org after
layoffs
Skills shortage
Inflation &
recessionary risk
Big bets
RE-ORG
LAYOFFS TRANSFORMATION
ESG
Technology &
Collaboration

HOW ARE YOU CHECKING IN
ON CHANGE?
COMMUNICATION
Reflect
Resonate
Realign & reboot
SELF
COLLABORATION
What are your
behaviours in times
of stress?
COMMITMENT
Actions speak louder
than words - how do
you hold yourself
accountable?
IMPACT
&
INFLUENCE
Consistency
Context
Reaching beyond on
our normal course of
action
What can we do
differently?
Higher purpose in
which we support.
The compelling
cause & reason -
why.

elaine@withinpartners.com
www.withinpartners.com
Elaine Lai McAnally
withintention_partners
laneymclai
greenforestvr
THANK YOU

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