2. Jeffrey Stewart
ff
Partner, CTO A Social Media Evolution
Phone: 815.262.7252 > Wh t’
What’s N t?
Next?
Fax: 815.962.2189
stew@trekk.com
www.Trekk.com
It’s about Integration,
Twitter.com/JeffreyAStewart
Facebook.com/JAStewart
Conversations and Influence
LinkedIn.com/in/jeffreyastewart
LinkedIn com/in/jeffreyastewart
3. Where Have We Been?
Where Are We Now?
Where are we Going ?
8. Presidential Campaign Trends
“Thomas Jefferson used newspapers to win the p
ff p p presidency,
y
F.D.R. used radio to change the way he governed, J.F.K. was
the first president to understand television, and Howard
Dean saw the value of the Web for raising money. But
Senator Barack Obama understood that you could use the Web
to lower the cost of building a political brand, create a
l h
sense of connection and engagement, and
dispense with the command and control method of governing to
allow people to self-organize to do the work.”
‐ The New York Times
22. Cause or Effect?
The Obama campaign had
Unprecedented
Social Media usage
Could popular culture be too far
behind?
How many h
H heard mention of
d ti f
Twitter
This time last year?
28. Helen Thomas:
Helen Thomas:
Obama “controlling
the press”
Protector of the Public ?
Or protector of the
Status Q ?
S Quo
29. Organizations have natural defenses
that fight Ch
Change
"I would rather be tied up to stakes in the
I would rather be tied up to stakes in the
Kalahari Desert, have honey poured over me
and red ants eat out my eyes than open a
Twitter account,” – Maureen Dowd
"I don't know anything about the Twitter.“ "You know
what it reminds me of," the host said, "I'm thinkin' of,
h d f" h h d "' h k ' f
oh yeah, a waste of time.“ – David Letterman
Bill Maher ‐ Twittering users are displaying the
self absorption that will destroy us all
33. What are they Doing ?
• Status
• Blogs
Bl
• Wiki’s
• Discussions
• Reviews
A meme (pronounced /ˈmiːm/, rhyming with
"cream"[1]) is a postulated unit or element of cultural
cream [ ]), is a postulated unit or element of cultural
ideas, symbols or practices, and is transmitted from one
mind to another through speech, gestures, rituals, or
g p ,g , ,
other imitable phenomena.
49. Wired’s Kevin Kelly - "Web 3.0"
We have to get better at
The price of
The price of believing the impossible.
personalization is
transparency…
transparency…
It’s easier to Google
The World Wide Web, as then to remember
we know it, is only 5,000
k it i l 5 000
days old.
Attention is the only currency of value, the only scarcity left.
64. “We turn the world of blogs into math”
"Doritos munchers bikers for
Doritos munchers, bikers for
Obama, MINI Coooper
enthusiasts. Once [J.D. Power]
has sorted bloggers into
tribes, it can start digging for
correlations between tribes
and products."
Stephen Baker
The Numerati
Can it tell you how people Feel ?
71. API s
API’s
like those from
enable you to manage
Connections
between platforms
and
People
72. You can p ug into the
ou ca plug to t e
Pulse
of the Web
73. Social graphs
can be used
to build
Circles
of Trust and Influence
74. Seed the Clouds
With web-to-everywhere
•Search Engines
Meta‐Data
Keywords
•Social Search
Bookmarks
Refer a Friend
R f Fi d
•Semantic Search
Structures
Microfomats
75. Sustain Your Buzz
Via Streams / Memes/ Waves
→ Initiate Conversations
→ Cultivate Recommendations
→ Establish Reputation
→ Establish Reputation
→ Influence Perceptions
→ Trust Though Authenticity
78. In the future, Marketing Communications will be
integrated with ALL Media to influence behavior
The time is now to start adopting
Influence Marketing
79. See your
future.
future
Be your
future.
May, make,
May, make,
make it,
make it.
k it
Make your
future