Bradley Will's presentation on Purpose Driven Social Media

1. Purpose Driven
Social Media
What are you doing here?
Presented by: @BradleyWill

2. What is Social Media
 WIKIPEDIA: Social Media is an umbrella term that defines
the various activities that integrate technology, social
interaction, and the construction of words, pictures, videos
and audios. At its most basic sense, social media is a shift
in how people discover, read and share news, information
and content.
 BETTER DEFINITION: Social media means consumers
have been given a larger seat at the table. And they’re never
going back. -@bobinmotion

3. 3 Numbers That Should Make
You Think
 13 hours - amount of video
uploaded to YouTube every
minute.
 77% - percentage of active
Internet users who read
blogs.
 1,928% - percentage growth
of Twitter in the US from
June ’08 to June ’09, now
reaching a total of 21
million monthly unique
visitors.

4. What You Can Do In Social Media
 Build Relationships
 Increase Sales
 Social Equity/Brand Equity
 Listen to Customers
 Protect Your Brand
 Create Raving Fans
 Partnerships
 Drive Traffic
 Have a Blast

5. Facts About Your Business
 Your customers will shop
for the best price.
 Relationship > price
 With good relationships,
customers will inform
you that they want
something better before
leaving.
 Without a relationship
your business goes
nowhere.
 Whoever tells the best
story wins.

6. “If you don’t know where you are going, any
road will get you there.”

7. Finding Your “Sweet Spot”
1. What can I be the best
in the world at? (Your
god-given talent)
2. What do I deeply love
to do? (What you are
passionate about)
3. What drives my
economic engine?
(What you are well paid
to do)

8. Find Your Talents
 What can I be the best in the world at? (Your god-given
talent)
 Also look at the brutal facts of what you will never be the
best in the world at.
 Questions to ask yourself to help find your hidden talents:
1. What do you currently do for free that other people get overly
excited about?
2. In what situations do you find yourself the most creative?
3. What do other people compliment you on often?
4. What frustrates me and what can I fix?
5. What were you born to do?

9. Passion Into Profits
 What do I deeply love to do? (What you are passionate
about)
 How many of you actually love what you do?
 Questions to ask yourself to help find your passion:
1. What things do you absolutely love doing that put a big old
smile on your face?
2. What you would do if no one ever knew about it and you never
got paid for it?
3. What things made you incredibly happy as a child?
4. If you were to pick any volunteer activity, what would you do?
5. If you were to check out 3 types of books at the library, what
would they be about?

10. What is the Secret to Selling
through Social Media?
 We do business with people,
businesses and brands that we
know, like and TRUST.
 How do you create that TRUST
online?
 Authenticity (Watch Story)
 Key to this game: Turn
strangers into friends and
friends into customers raving
fans.
 Don’t be that guy!

11. Define Your Customer
 Who is your audience?
(Get very clear on this)
 What are they talking
about?
 What activities do they
like to do?
 Where do they hang
out? Online and offline.

12. Return On Engagement
 Your results are determined by how well you engage
your audience.
 Give people a reason to be part of something.
 Lead with value
 Create community

13. Check Your Traffic Sources
 Traffic can be immediate measure of your influence in
social media.
 Where is your traffic coming from?

14. Case Study: Wine Library
 Gary Vaynerchuk Launched
Wine Library TV in 2006 as a
passionate online “Wine Show”
 This is watched by 90,000
viewers monthly.
 Went from $4 million to $45
million business.
 In March 2009, Vaynerchuk
signed a 10-book deal with
HarperStudio for over
$1,000,000
 This is ALL because of Social
Media (mixed with Gary’s
passion for wine)

15. Case Study: Mountain Dew
 Mountain Dew sent
these boxes to 50
people who
recorded a video on
12Seconds.tv
 Fans choose new
flavor
 Tons of content for
Mtn Dew
 Showcases “raving
fans”

16. Case Study: Moonfruit
 Randomly giving away 10 MacBook Pros in 7 days for
anyone who tweets about #Moonfruit
 Traffic to their website increased 600% and the number
of users doubled.
 Can’t buy that kind of traffic

17. Case Study: Lynn Schuerell
 Recorded video series called
"Face Reading for
Facebook", read faces of
some of Facebook's most
popular individuals and
tagged them in videos
 Followers of "faces" in videos
saw videos
 Attracted over $30,000 in new
business in less than one
month from curious video
watchers

18. Are People Talking
About Your Company?

22. Now’s The Time to Tell Your Story
 Follow your passion
 Pump out great content
 Cutting edge tools
 Internet is here to stay
 Incredible reach

23. Make Me One Promise

24. Do What You Love!

25. The best customers chase you…
Get more sales, better brand
recognition, raving fans, and slash your
marketing costs by building your brand
through social media today.
http://SocialMediaAltitude.com

26. Questions
 blog: BradleyWill.com
 facebook: facebook.com/BradleyWill
 twitter: twitter.com/BradleyWill
 email: brad@BradleyWill.com