Social Media Gurukul presents a detailed overview about India's adoption of Social Media. Social Media In India and the impact on marketing. Relevance from a Marketer's perspective

1. Social Media Gurukul
An initiate of BachSpot Consulting Services Pvt. Ltd. and F.A.R.E

2. About Social Media Gurukul
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3. In this presentation
….. We shall address…..
Evolution of Social Media in
India
Relevance of Social Media in
Indian context

4. Evolution of Social Media in India
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5. Evolution of Social Media in India
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6. Indian Social Networks
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7. Blogging In India (2005 to 2010)
2005/2006- early stage of
individual bloggers
2007-2008 corporate
blogs
2008- celebrities join
2009 micro-blogs take
fizz out of blogging
2010- brand blogs start
to engage/ corporate
blogging grows

8. The great beyond- 2010
Local business will be claimed
in the net (Google places)
Mobile Marketing will redefine
social media
Apps for mobile interface to
Social sites
Business networks will grow
faster than social and will
engage more and more
Social tools will enter into
business collaborationLive
video & mobile video as a
component will be huge
(thanks to 3G and tablet)
Real-time + relevant +
presentation will drive traffic

9. Why is it relevant for India?
India is world's 7th largest internet
market
It is growing at 11.8%
There are 25 million people in India who
are estimated to visit social media sites
regularly which is 63.3% of the total
active India Internet audience
More that 90% of Indian online users
belong to 10-45 age group
A typical social media site visitor in India
spends 110.4 minutes /month
A typical social media visitor makes 10.4
visits per month to a social network.
Indian user has an average 103
Facebook friends
The social media websites in India are
growing by almost 60% YOY in India as
per usage
India ranks in 10th position amongst
twitter users and are picking up

10. So what is the big deal?
The telecom factor- affordability
and availability
the amount of social media sites are
experiencing is not to be seen
anywhere.
besides the growth, opportunities lie
within the high profile target
audience
and remember at social media sites,
it is more of a permission based
marketing and not intrusive
marketing. Marketers need to have
conversations and try to establish a
relationship.
everything is an experience on this
plate-form and it a marketer's job to
make the experience wonderful.

11. what does it mean?
Marketers need to re-draw their
strategies to reach out to their
prospects
Listen, Listen, Listen
Converse, Converse, Converse
Provide, Provide, Provide
Relationship Marketing will grow in
importance
It won’t be whether you are doing
Social Media Marketing or not but
How well you are doing it.
Re-work and Re-learn for Marketers
Career opportunities for aspiring
social media marketers

12. Contact us
We offer Certified Social
Media Coaching Programs
www.SocialMediaGurukul.com
1800-102-3447
91-(080)-4274-7000
Email: gurukul@bachspot.com