1. A COMPLETE GUIDE FOR BEGINNERS
BY PREM SINGH
WWW.SOCIALMEDIAPREVIEW.COM
FACEBOOK PAGE
INSIGHTS
2. WHAT IS PAGE INSIGHT?
• Insights provide measurements on your
Page's performance and are available
after at least 30 people like your Page.
Find anonymzed demographic data
about your audience, and see how
people are discovering and
responding to your posts
3. WHAT IS NEW PAGE INSIGHT?
• The new Page Insights include improvements to the
way we organize and report metrics to make them
more simple, actionable and focused on people.
• Some insights for your Page have changed:
• Instead of People Talking About This, you'll see two
new insights: People Engaged (in the People tab),
which is the number of unique people who've
clicked, liked, commented on or shared your posts
in the past 28 days, and Other Page Activity (in the
Visits tab), which includes Page mentions, check-ins
and posts by other people on your Page.
4. WHAT IS NEW PAGE INSIGHT?
• Virility has been replaced with Engagement
rate, which is the percentage of people
who saw a post who liked, shared, clicked or
commented on it.
• Viral reach is now part of organic reach,
with reach broken down into paid and
organic reach.
5. HOW TO I SEE MY PAGE INSIGHT ?
• To see your Page Insights, click Insights at
the top of your Page. From here, you can
view metrics about your Page by clicking
the sections at the top (ex: Likes, Reach). To
export your insights, click Export in the top-
right corner.
• Keep in mind that insights are only available
after at least 30 people like your Page.
29. WHAT IS DEMOGRAPHIC INSIGHTS ?
• The percentage of people who like your Page for
each age and gender bracket, based on the data
people enter on their personal Timelines
• The countries and cities of the people who like your
Page, based on their IP address when they use
Facebook
• The language of the people who like your Page,
based on their default language setting
• You can compare the age and gender data of the
people who like your Page with the same data for
everyone on Facebook by hovering over an age
bracket.
30. MEANINGS
• Total page likes = overall page like
• Net Likes = likes – unlike
• Organic reach = Organic reach is the total
number of unique people who were shown
your post through unpaid distribution
• Paid reach = Paid reach is the total number
of unique people who were shown your post
as a result of ads.
31. FOR SOCIAL MEDIA UPDATES
For more social media
updates and news and
guidance visit
WWW.SOCIALMEDIAPREVIEW.COM