Amidst the entire IPL buzz, Courtyard by Marriott Pune Chakan took up the social media route over the dry realty marketing one, to encapsulate the cricket fervor by showcasing cricketers and their activities via photos and videos.

1. SOCIAL MEDIA MARKETING
25TH MARCH – 19TH APRIL 2015
COURTYARD BY MARRIOTT PUNE CHAKAN
THE OFFICIAL HOST HOTEL - IPL SEASON 8

2. CRICKET CHECKS IN TO COURTYARD BY MARRIOTT PUNE CHAKAN
AN OVERVIEW
 This year, the IPL tournament makes a roaring comeback with Kings XI Punjab making Pune their
home base.
 Courtyard by Marriott Pune Chakan was chosen as the host hotel for the home team and visiting
teams (Delhi Daredevils, Rajasthan Royals and Kolkata Knight Riders), continuing Marriott India’s
long association with IPL since the first season.
 This 175 room world class Marriott property is located in the industrial zone Chakan and is just a
40 minute drive from Pune city and conveniently located in proximity to the MCA Stadium.
 The Hotel was also the official stadium catering partner serving food and beverage on all 3
match days to over 3,000 people per match day in Pune.
OUR SOCIAL MEDIA OBJECTIVES
 Driving awareness that Courtyard Chakan has been chosen amongst all other hotels in the city to
be the official host hotel and catering partner for IPL in Pune. Our efforts aimed at putting our
hotel on the Pune map.
 Share insights about the behind-the-scene preparations that the hotel team is doing to welcome
the IPL cricketers and match officials
 To function like a live bulletin board for cricket fans who get a sneak peek of what their
cricketing superstars were up to at the hotel.
 To show how the players have made our hotel their home

3. SOCIAL MEDIA
[FACEBOOK]

4. STATISTICS FOR FACEBOOK
PARAMETERS BEFORE (on 25th March 2015) AFTER (on 19th April 2015)
Facebook Fans 2,520 3,324
Talking About 170 2,035
Engagement Ratio (%) 6.75 61.22
Comments 3 48
Likes/ Votes 232 2,794
Shares 36 81
Total Interactions Facebook 272 2,925
Cumulative reach via Posts 37,800 43,212
Cumumlative Reach 51,680 5,55,750
Total Outreach 89,480 5,98,962
 Facebook Fans increased by 804
 Talking About increased by 1865
Apart from one Facebook contest post which was boosted for two days only, the
growth achieved on the Facebook page has been COMPLETELY ORGANIC.

5. FACEBOOK POSTS: PHASE I (25th March – 3rd April 2015)
Quote for IPL by Market DOSM
Preparation of rooms for IPL home team
Official announcement of being host
IPL hotel in Pune
Posts during this phase were focused on:
 Driving awareness that CY Chakan has been chosen amongst all other hotels in the city to be the official host
hotel and catering partner for IPL in Pune.
 Share insights about the behind-the-scene preparations that the hotel team is doing to welcome the IPL
cricketers and match officials
Reach: 1138
Likes: 12
Shares: 4 Reach: 994 | Likes: 20
Share: 1
Reach: 1290
Likes: 15
Shares: 4

6. The pastry chefs decorated MoMo
2 Go with cricket-themed treats
The chefs shown doing tastings
and working on the special room
service menu for IPL players
CY Chakan official IPL host hotel
this year in the city
GM quote on how the hotel
team is preparing to
welcome the IPL home team
and visiting teams
FACEBOOK POSTS: PHASE I (25th March – 3rd April 2015)
Reach: 1468
Likes: 25
Shares: 4
Reach: 4330
Likes: 41
Shares: 5
Reach: 1221
Likes: 31
Shares: 2
Reach: 3622
Shares: 4
Comments: 4
Likes: 53

7. Rooms prepared by our
housekeeping for IPL team
players
IPL 2015 promo video
JW Marriot Delhi welcomes Delhi
Daredevils
A traditional welcome extended
to Kings XI Punjab cricketers at
the hotel on arrival
FACEBOOK POSTS: PHASE I (25th March – 3rd April 2015)
Reach: 1736
Comments:4
Likes: 17
Reach:1675
Share: 1
Likes: 9
Reach: 1066
Likes: 13
Reach: 2392
Shares: 3
Likes: 39

8. FACEBOOK POSTS: PHASE II (4TH APRIL- 19TH APRIL 2015)
Left handed bowler
Beuran Hendricks
spotted in lobby
Welcome of Pune home
team Kings XI Punjab
for IPL
Welcoming more player
of Kings XI Punjab at
Courtyard Chakan.
Welcoming the newly wedded
couple from Australian cricketer
Shaun Marsh and Rebecca O’
Donovan
After long practice
session, players come
back home to rest
With the KXIP team checked in and visiting teams’ arrival and departure, the aim of the posts during this phase was:
 To function like a live bulletin board for cricket fans who get a sneak peek of what their cricketing superstars were
up to at the hotel.
 To show how the players have made our hotel their home
Reach: 1883
Likes: 37
Share: 1
Reach: 1,47,008
Likes: 160
Shares: 44
Comments:3
Reach: 3770
Likes: 89
Shares: 13
Reach: 4,29,952
Shares: 90
Likes: 468
Comments:8
Reach: 4694
Shares: 7
Likes: 84

9. Cook-off session at MoMo Café’s live kitchen with King XI Punjab’s
David Miller, Shaun Marsh and his wife, Beuran Hendericks and our
Executive Chef Girish Kumar
- TV and print media invited to capture this photo-op
- Live tweets and Facebook posts with videos shared on our social
media platforms
Warm welcome to the spin
master Mitchell Johnson
FACEBOOK POSTS: PHASE II (4TH APRIL- 19TH APRIL 2015)
Reach: 1036
Shares: 33
Likes: 79
Reach: 3988
Shares:15
Likes: 86
Comments: 1
Reach:1692 | Views: 380
Shares: 11 | Likes: 37

10. Welcoming our visiting
team Rajasthan Royals Coverage for cookout
session with GM quote in
Sakal Times
‘Predict and win’ Twitter
contest no.1 promoted on
Facebook
Outdoor catering for over
2,000 people done by CY
Chakan at MCA stadium
FACEBOOK POSTS: PHASE II (4TH APRIL- 19TH APRIL 2015)
Reach: 1153
Shares: 28
Comments:1
Likes: 62
Reach:870
Share: 1
Likes: 8
Reach: 436
Comments: 2
Shares: 2
Likes: 17
Reach: 568
Shares:3
Likes: 19

11. A candid shot of the
cricketers enjoying a game
of carom at the hotel
Facebook Contest: We invited people to creatively caption this picture of
David Miller, Mitchell Johnson and Sehwag relaxing in the recreation room
A CSR activity with Delhi Daredevils
JP Duminy, Zaheer Khan, Amit Mishra,
Mayank Agarwal and Imran Tahir played
a 10-over cricket match with students
from Chakan’s oldest school
Welcoming Delhi Daredevils
FACEBOOK POSTS: PHASE II (4TH APRIL- 19TH APRIL 2015)
Reach: 1705
Shares: 11
Likes: 23
Reach: 47,328 | Comments:40
Likes: 2531 | Shares: 13
Reach: 592
Likes:34
Shares: 17
Comments:1
Reach: 1719 | Comments: 1
Likes: 42 | Shares: 3

12. Press clips on the
CSR activity shared
on Facebook
‘Predict & Win’
Twitter contest no.
2 promoted on
Facebook
Delhi Daredevils
sharing their
thoughts after
winning the match
as they check back
into our hotel
David Miller & Mitchell
Johnson snapped
clicking a selfie in our
gym while working out
The KXIP team
snapped eating Chef’s
healthy preparations
at MoMo Café
FACEBOOK POSTS: PHASE II (4TH APRIL- 19TH APRIL 2015)
Reach: 743
Likes: 12
Shares: 5
Reach: 314
Likes: 9
Shares: 2
Reach: 715
Likes: 18 Reach: 843
Likes: 30
Shares: 3
Reach: 1294
Shares: 4
Likes: 34

13. KXIP’s Maxwell, Miller and
Hendericks caught chilling by
our pool
MCA stadium all set
to host IPL- 2015
KKR vs KXIP match
‘Predict & Win’
Twitter Contest
no.3 promoted
on Facebook
Last day to participate in
the ‘Caption it’
Facebook contest
FACEBOOK POSTS: PHASE II (4TH APRIL- 19TH APRIL 2015)
Images of the spa shared which
was exclusively set up for the IPL
cricketers at our hotel
Reach: 843
Comments:1
Likes: 30
Shares: 2
Reach:150
Likes:5
Reach: 208
Comments:2
Likes: 11
Reach: 516 | Comments:1
Likes: 22 | Shares: 3

14. SOCIAL MEDIA
[TWITTER]

15. STATISTICS FOR TWITTER
PARAMETERS BEFORE (on 25th March 2015) AFTER (on 19th April 2015)
Following 90 100
Followers 233 310
Mentions 1 77
Re-Tweets 7 108
Total Interactions Twitter 8 185
Cumulative Reach Twitter 400 9,250
Cumulative Reach via Tweets 2796 11,780
Total Reach 3196 21,030
 Increase in number of Followers: 77
 Increase in number of Favorites: 408
The growth achieved on Twitter has been 100% ORGANIC

16. TWITTER UPDATES: HIGHLIGHTS
Our cook-off image album was retweeted by David Miller (39,35,000 followers), Beuran
Hendericks (2,587 followers) and Shaun Marsh (16,78,000 followers), giving our Twitter
handle and Facebook link to our album visibility to their fans!

17. TWITTER UPDATES: HIGHLIGHTS
Easter eggs prepared by our
chefs to surprise the cricketers
on Easter morning
Behind-the-scene picture of
chefs preparing to cater to a
crowd of over 2000 people at
the MCA stadium on match day

18. TWITTER UPDATES: PHASE II (4th April- 19th April 2015)
Favourites and Re-tweets
Live tweeting during cook-off event
The KXIP players seen unwinding in
our KXIP-exclusive recreation room

19. TWITTER UPDATES: PHASE II (4th April- 19th April 2015)
Favourites and Re-tweets
Kings XI Punjab RT-ed our post and we
garnered visibility to their 6,83,000 followers

20. TWITTER UPDATES: HIGHLIGHTS
Favourites and Re-tweets

21. TWITTER UPDATES: HIGHLIGHTS
Favourites and Re-tweets

22. TWITTER UPDATES: PHASE II (4th April- 19th April 2015)
Interaction generated

23. TWITTER UPDATES: PHASE II (4th April- 19th April 2015)
Interaction generated

24. TWITTER UPDATES: HIGHLIGHTS
Interaction generated

25. WHAT WORKED FOR US
Capturing candid pictures of the cricketers at the hotel; showing them
getting comfortable, showing them in never-before-see avatars
Sharing behind-the-scene efforts on social media of the hotel as it
prepares to host the cricketers was an interesting pre-check-in buzz
creation effort
Creating a story behind the picture; always connecting the hotel to the
post
Identifying the peak visit periods of the day on Facebook and Twitter
and sharing posts during that time
Going live with our content was most important to ensure relevancy
Tagging IPL, the teams and the cricketers on social media helped
drive further outreach to the posts
Using the relevant hashtags like #IPL2015 also helped to gain
visibility of our posts on social media
Creation of our own hashtag #CYChakanIPLFever so as to reinstate
the association between the hotel and IPL

26. IPL FOOD PROMOTION
[20TH – 30TH APRIL]

27. IPL FOOD PROMOTION AT MOMO CAFÉ
In order to continue to momentum and gain mileage from IPL, the in-room dining menu that
was designed exclusively for the cricketers was opened for the public through menu add-ons
to the lunch buffet at MoMo Café from 20th – 30th April.
Lobby flex
Posters for corporates
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Flex at MoMo Cafe

28. IPL FOOD PROMOTION AT MOMO CAFÉ