The document summarizes advertising trends across various TV genres from August to September 2020 in India. It finds that news and music genres saw the largest growth in average daily ad volumes during this period. Within news, Hindi and Bengali news channels led, while Hindi music channels dominated the music genre. It also notes significant increases during this period in new advertising categories and advertisers within both genres compared to the previous months. Top advertisers like Reckitt and Hindustan Unilever had a major presence across genres.

1. AdEx

2. 4
6
Top 5 categories together added 18% share of Ad Volumes within News genre in Aug-Sep’20
7
Source: AdEx India (A Division of TAM Media Research)
News genre added 31% share of Ad Volumes followed by GEC with 26% share
Highlights
1
2 Avg. Ad Volumes/Day rose by 23% & 18% on News & Music genres in Sep’20 over Aug’20
Overall
Hindi and Bengali channels were Top 2 among all News genres during Aug-Sep’20
8
During week 40, Ad Volumes increased by 26% on Music genre compared to week 32
Reckitt alone had more than 1/4th of Ad Volumes in Music genre during Aug-Sep’20
40+ New Categories & 180+ New Advertisers emerged in Aug-Sep’20 over Jun-Jul’20
3
NewsGenreMusicGenre
Drycells & Mahindra & Mahindra were top new category & advertiser to News5

3. Advertising Overview of Channel Genres: Aug-Sep’20Section 1:

4. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Sep’20
Leading Channel Genres on Television during Aug-Sep’20 in terms of Advertising
News, GEC and Movies genres contributed more than 80% share of Ad Volumes on Television during Aug-Sep’20
31%
26%
24%
10%
3%
6%
News
GEC
Movies
Music
Kids
Others (7)
Aug-Sep’20
Channel
Genres

5. Average Ad Volumes/Day for Leading channel Genres: Aug’20 & Sep’20
Avg. Ad Volumes/Day witnessed growth in all genres during Sep’20 compared to Aug’20
In Sep’20, Kids genre had highest growth in Ad Volumes/Day among all genres i.e. 27% followed by News and GEC genres
with 23% growth each compared to Aug’20
362
302
274
120
37
444
371
333
142
47
News GEC Movies Music Kids
Avg.AdVolumes/Day(Hrs.)
Aug-20 Sep-20
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Sep’20

6. 1. News genre
Trends in News and Music Genres: Aug-Sep’20Section 2: News

7. Leading Sub genres of News: Aug-Sep’20 & Weekly ad volumes: Week 32 to 40, 2020
Hindi and Bengali News channels were Top 2 among all News genres during Aug-Sep’20
From Week 32 to Week 40, highest Ad Volumes in News genre was seen during Week 38
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 32 – Week 40 (2nd Aug – 3rd Oct’20) and Aug-Sep’20
2,447
2,602 2,587 2,581
2,506
2,765 2,766
2,661
2,635
Week 32 Week 33 Week 34 Week 35 Week 36 Week 37 Week 38 Week 39 Week 40
ADVOLUMES(HRS.)
30%
11%
8%8%
6%
36%
Hindi Bengali Telugu
Tamil Assam Others (10)
News
Genre
Weekly Ad Volumes of News Genre
Period: Aug-Sep’20

8. News Genre: Count of New* Categories, Advertisers & Brands in Aug’20 and Sep’20
On TV, Aug’20 registers highest No. of new* categories, advertisers and brands on News genre between Aug’20 – Sep’20
50
23
Aug - 2020 Sep - 2020
New Categories
993
499
Aug - 2020 Sep - 2020
New Advertisers
1,393
818
Aug - 2020 Sep - 2020
New Brands
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Sep’20 (*New Compared to Previous Month)
*New Compared to Previous Month

9. Reckitt Benckiser India 7%
Hindustan Unilever 5%
Godrej Consumer Products 3%
GCMMF (Amul) 2%
Colgate Palmolive India 2%
Next 45 Advertisers 31%
Top 5 Advertisers : 2600+
News Genre: Leading Categories and Advertisers: Aug-Sep’20
Reckitt & HUL were the Top 2 advertisers in Aug-Sep’20 with 7% & 5% share of Ad Volumes within News genre
Top 5 categories and advertisers together added 18% and 19% share of Ad Volumes respectively in Aug-Sep’20
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Sep’20
Cars 5%
Toilet Soaps 4%
Tooth Pastes 4%
Multiple Courses 3%
Ecom-Education 3%
Next 45 Categories 52%
Top 5 Categories: 340+

10. Mahindra & Mahindra
Vodafone Idea
APL Apollo Tubes
Tuuple Technocraft
Whitehat Education Technology
Drycells
Corporate-Durables
Laptops/Notebooks
Blues
Tiles & Floorings
^ Present in Aug-Sep’20 but not in Jun-Jul’20
Top 5 New^ Categories: 40+ Top 5 New^ Advertisers : 1300+
News Genre: New^ Categories and Advertisers on TV: Aug-Sep’20 compared to Jun-Jul’20
Total 40+ new Categories & 1300+ new Advertisers emerged in Aug-Sep’20 compared to Jun-Jul’20
Drycells and Mahindra & Mahindra were top new category and advertiser during Aug-Sep’20
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Sep’20 compared to Jun-Jul’20

11. Reckitt Benckiser India 91%
Colgate Palmolive India 44%
KIA Motors Corporation 3 Times
Mahindra & Mahindra New
Myntra Designs 4.2 Times
Cars 54%
Ecom-Education 2 Times
Retail Outlets-Jewellers 59%
Tooth Pastes 30%
Ecom-Clothing/Textile/Fashion 3.5 Times
^ Categories & Advertisers are sorted based on highest Difference in Ad Volumes in Aug-Sep’20 Minus Jun-Jul’20
News Genre: Top Growing^ Categories & Advertisers: Aug-Sep’20 compared to Jun-Jul’20
Out of Top 5 growing categories, highest growth of 3.5 times was observed in Ecom-Clothing/Textile/Fashion
Among the Top 5 growing advertisers, Myntra Designs saw highest surge in Ad Volumes during Aug-Sep’20 compared to
Jun-Jul’20
Top 5 Growing^ Categories Growth^
Top 5 Growing^ Advertisers Growth^
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Sep’20 compared to Jun-Jul’20

12. 2. Music genre
Trends in News and Music Genres: Aug-Sep’20Section 2: Music

13. Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Week 32 – Week 40 (2nd Aug – 3rd Oct’20) and Aug-Sep’20
Leading Sub Genres of Music: Aug-Sep’20 & Weekly Ad Volumes’ Trend: Week 32 to 40, 2020
During Aug-Sep’20, Ad Volumes on Music genre dominated by Hindi Music channels with 40% share of Ad Volumes
During week 40, Ad Volumes increased by 26% on Music genre which is highest so far compared to week 32
781
818
865
916
792
830 851
881
980
Week 32 Week 33 Week 34 Week 35 Week 36 Week 37 Week 38 Week 39 Week 40
ADVOLUMES(HRS.)
40%
14%
13%
9%
8%
16%
Hindi Music Tamil Music
Punjabi Music Telugu Music
Kannada Music Others (7)
Music Genre
Period: Aug-Sep’20
Weekly Ad Volumes of Music Genre

14. Music Genre: Monthly tally of New* Categories, Advertisers & Brands (Aug-Sep '20)
(*based on previous month)
On TV, Aug’20 registers highest No. of new* categories and advertisers on Music genre between Aug’20 – Sep’20
35
23
Aug'20 Sep'20
New Categories
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Sep’20 (*New Compared to Previous Month)
109
99
Aug'20 Sep'20
New Advertisers
213
219
Aug'20 Sep'20
New Brands
*New Compared to Previous Month

15. Reckitt Benckiser India 26%
Hindustan Unilever 20%
Facebook Inc. 4%
Cadburys India 3%
Colgate Palmolive India 3%
Next 45 Advertisers 32%
Toilet Soaps 11%
Ecom-Media/Entertainment/Social Media 8%
Toilet/Floor Cleaners 6%
Shampoos 4%
Tooth Pastes 4%
Next 45 Categories 52%
Music Genre: Leading Categories and Advertisers Aug-Sep’20
Out of Top 5 categories, all except Ecom-Media/Entertainment/Social Media were from FMCG sector during Aug-Sep’20
Reckitt alone had more than 1/4th of Ad Volumes in Music genre during Aug-Sep’20
Top 5 categories and advertisers added 33% and 57% share of Ad Volumes respectively in Aug-Sep’20
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Sep’20
Top 5 Categories : 190+ Top 5 Advertisers: 370+

16. Perfetti Van Melle India
Coca Cola India
Indya Interactive Services
Spotify India
Midas Care Pharmaceuticals
Sugar Confectionaries
Laptops/Notebooks
Corporate-Sports
Instant Mix
Vanaspati
^ Present in Aug-Sep’20 but not in Jun-Jul’20
Top 5 New^ Categories: 40+ Top 5 New^ Advertisers : 180+
Music Genre: New^ Categories and Advertisers on TV: Aug-Sep’20 compared to Jun-Jul’20
Total 40+ New Categories & 180+ New Advertisers emerged in Music genre during Aug-Sep’20 compared to Jun-Jul’20
Sugar Confectionaries and Perfetti Van Melle were top new category and advertiser during Aug-Sep’20
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Sep’20 compared to Jun-Jul’20

17. Reckitt Benckiser India 2.3 Times
Facebook Inc. 2 Times
Perfetti Van Melle India New
Coca Cola India New
Colgate Palmolive India 27%
Toilet/Floor Cleaners 74%
Ecom-Media/Entertainment/Social Media 45%
Toilet Soaps 27%
Toilet Liquids 3 Times
Antiseptic Creams/Liquids 2 Times
^ Categories & Advertisers are sorted based on highest Difference in Ad Volumes in Aug-Sep’20 Minus Jun-Jul’20
Music Genre: Top Growing^ Categories & Advertisers: Aug-Sep’20 compared to Jun-Jul’20
Out of Top 5 growing categories, highest growth observed in Toilet Liquids viz. 3 Times
Among the Top 5 growing advertisers, Reckitt saw highest surge of more than 2 Times in Ad Volumes during Aug-Sep’20
compared to Jun-Jul’20
Top 5 Growing^ Categories Growth^
Top 5 Growing^ Advertisers Growth^
Source: AdEx India (A Division of TAM Media Research)
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : Aug-Sep’20 compared to Jun-Jul’20

18. Vinita ShahFor any queries write to: vinita.shah@tamindia.comWebsite Link: www.tamindia.com