This document provides an overview of digital marketing concepts and channels. It introduces George Anagnostopoulos, founder and CEO of Socialab, a digital marketing agency in Greece. The document then outlines key digital marketing channels like social media, online video, search engine optimization, content marketing, and more. It also defines common digital marketing terminology like impressions, click-through rate, pay-per-click, user interface/user experience, and the marketing funnel. The presentation aims to educate attendees on digital marketing and promote an upcoming course on the topic.

1. Crash Course in Digital Marketing
7 October 2017 for i-Bank
Athens, Greece

2. People want
to do more
than just nod.
Why educate myself in Digital Marketing?

3. George Anagnostopoulos Socialab
Founder & CEO
Founder & CEO at Socialab, head of BusinessStrategy.
Digital content creator since 1994 in thefirst Greek web-zine. Digital Marketer
since 1999, in a LSE-listed UK startup with a £70m market cap.Worked with DDB’s
digitalbranch in 2002, and then as a freelancer with clients in the US & UK.
Founded Socialab is 2009 as a digitalagency and expanded into a
360-agency with ATL, BTL, PR and Digitalcreative and media buying.
Currently sitting in the Board of Directorsof 4 companies
in Web, Tech & Media.
Trainer in Digital Transformation, Mentor in Web Entrepreneurship.
Georgeis usually involved in projects on a level that requires
synergies or sponsorsof big scale events, politicalinfluence,
contactswith Googleor Facebook, etc.

4. ClienteleClientele

5. Quick question
Why are users
online?
To mainly consume and secondly produce content. Not to see ads.
That’s why Marketers need to be creative and have a variety of tools!

6. ADVERTISING
SOCIAL
MEDIA
APPLICATIONS
ONLINE
VIDEO
SEM:
SEO/PPC
CONTENT
MARKETING
/ DIGITAL PR
EMAIL
MARKETING
BRAND
MONITORING
WEB
DESIGN
MOBILE
MARKETING
AFFILIATE
MARKETING
BRAND
ADVOCATES/
AMBASSADORS
STRATEGY
Channels & Tools in Digital

7. Terminology
Funnel“ ”
The process from making a stranger your customer

9. Target population
Seen the campaign
Clicked-through to ALBA
Visited more than 1 page
Downloaded the course guide
Submitted their information
Signed up!
500,000 users
250,000 users
20,000 users
10,000 users
1,000 users
100 users
30 clients!

10. Terminology
Click“ ”
The way customers go from one stage to the next in a funnel.
Can also mean Tap in Mobile or Tablets.
Speaking of Funnel, how did you hear about this course?

11. Terminology
Impression“ ”
Loading of an ad in a web page.
Times an ad was displayed.
Not how many times it was actually seen.

12. Terminology
Viewable
Impression
“ ”
An impression that was actually displayed on the user’s screen
(usually: at least 50% of its surface for at least 1-3 seconds)

13. Terminology
PPC“ ”
Pay Per Click
The most prevalent advertising model in global advertising networks.

14. Terminology
UI / UX“ ”
User Interface / User eXperience

15. UI / UX

16. Thank you!
Download this presentation at:
www.Slideshare.net/Socialab/i-bank
Find Out More about the course:
dm@socialab.gr