Socialab is a digital-first advertising agency, based in Athens, Greece, established in 2009.

1. Who We Are

2. Doing business without advertising is like winking to a girl in the dark. You
know what you are doing, but no-one else does. -- S. H. Britt, Clio Award
Winner
About Us

3. Create buzz, deliver results.
Our mission

4. DIGITAL MASTERY
We’ve been in Digital since 1994
and our collective experience in
user strategy spans across brands,
publishers and agencies.
VIDEO FIRST
We are one of the first agencies to have
invested in an in-house 4K video
production studio to help our clients
produce content, in real-time and cost-
effectively.
CREDENTIALS
We believe that if you look at our credentials,
you will understand the core of our business,
what we are really about.
IN BUSINESS SINCE 2009
Socialab started trading in 2009 and has
incorporated all the advertising tools that
our partners and department heads
have been using since the 1990s.
LARGEST INDEPENDENT
Socialab is part of a group of companies under the same management with a
total revenue of approx. €9m, of which €7 in digital, making us the largest
player in digital creative that does not belong in an international network.
360 AGENCY
Our clients have the benefit of having a one-stop shop
available for them for all their communication needs.

5. Campaign Experience

6. Education
Consulting
PR
Below
Above
Digital
360° Services

7. Strategy
Public
Relations
Social
Media
Listening /
Monitoring
Email
Marketing
Affiliate
Marketing
Performance
Marketing
Web Design
& Development
Web / Mobile
Applications
Creative
TV Commercials
Print &
Outdoor
Radio
Spots
Indicative Services

8. ClienteleClientele

9. Own studio
We created our very own studio internally, in order to create
small, good and value-for-money productions and photo shoot.

10. Suit.gr
Since 2009, we are the people
behind Suit.gr, the 1st and most
popular Greek website with digital
marketing news & tips.
Suit.gr is read by more than 1,300
people daily, a growing audience that
is mostly comprised of marketing and
advertising professionals.

11. Education
In 2013, Socialab partnered with ALBA Graduate Business School in Athens and
the Digital Marketing Institute in Ireland to educate in digital marketing.
We have now reached the milestones of training 1,000 executives in Greece in
the Professional Diploma in Digital Marketing. This gives us an edge when our
clients need recruitment options, because we direct access to a talent pool of
executives who believe in refreshing their knowledge and being on their feet.

12. As seen in media

13. Awards

14. In early 2018, Socialab received its first
European Business Award: One To Watch,
alongside industry headliners like AB
Vasilopoulos, Aegean Airlines, Masoutis, FF
Group, Green Cola, Printec, Public, Sarantis and
more.
Business Award 2017/18

15. Organizational Structure

16. The Group
Launched in 2009, Socialab is an
Advertising Agency that started from
Digital. Active mainly in Greece and with
a couple of clients abroad.
With a 17-year history, Amaze is the
biggest Mobile VAS operator in Greece.
It is active in 4 more countries.
… plus 4 subsidiary companies in the same group.

17. The Group
While the main market, Greece, is in a crisis since December
2008, and this has driven many players in negative growth, the
Group has been experiencing growth both in revenue and in
profitability.
In 2017, we had a revenue of €9m, with profitability around
€800k, some 40% growth from last year.
Apart from our own revenue, we also generate revenue for our
media partners of around €7m annually, both in digital and
traditional media. This, without our new media shop which starts
in 2018.
The Group’s footprint is 88 people across all companies in
Athens, as well as a small team of 4 people around Europe.

18. The Group
4.6
6.1
8.7
9.9
11.1
0.49 0.61 0.86 1.14
1.73
0 €
2 €
4 €
6 €
8 €
10 €
12 €
2015 2016 2017 2018 2019
InMillions
Revenue
Greece
Abroad
EBITDA
Cash Reserves: €900k
(end of 2017)

19. One more thing…
If opportunity doesn’t knock, build a door.

20. Why Buy
ROI
Media
Partners
Awards
Transparent
costs
Synergies

21. Our team is a perfect blend of creative, motivated, enthusiastic,
results-oriented and inspired brains!
Meet The Team

22. George Anagnostopoulos
Founder & CEO at Socialab, head of Business Strategy.
Digital content creator since 1994 in the first Greek web-zine.
Digital Marketer since 1999, in a LSE-listed UK startup with a £70m market
cap. Has worked with DDB’s digital branch in 2002, and then as a freelancer,
with clients in the US & UK.
Joined a mobile marketing agency and grew into General Manager.
Founded Socialab is 2009 as a digital agency and expanded into a
360-agency with ATL, BTL, PR and Digital creative and media buying.
Currently sitting in the Board of Directors of 4 companies
in Web, Tech & Media.
Trainer in Digital Transformation, Mentor in Web Entrepreneurship.
George is usually involved in projects on a level that requires
synergies, sponsors of big scale events, political influence,
contacts with Google or Facebook, etc.
CEO & Founder

23. Tasos Veliadis
Tasos started out as a tech-blogger in 2006 and got into digital
marketing in 2009. After proving his worth in a landmark case
study in digital marketing in Eastern Europe, when he guided
Pepsi into surpassing Coca-Cola’s market share in Romania in
2011 for 6 months, he quickly moved to OgilvyOne as Account
Director.
After spending a year earning 13 Ermis Awards for Nestlé, he
joined Socialab as Partner, assuming the role of Chief
Strategist across most of our clientele.
He is currently responsible for more than 45 global and national
brands. He has won numerous awards and the hearts of
clients.
He is also an adjunct instructor for digital marketing at ALBA
Graduate Business School and has trained more than
800 executives in Social Media Marketing.
Chief Strategist

24. Manos Valasis
Manos first went online in 1994 and hasn’t disconnected since.
His first work experience was in the Telecoms sectors, at its infancy in the
early 00s, researching and developing for a telecoms provider.
Later on, he moved to Brussels in order to lead the lobbying efforts of
students towards the European Commission and the European Parliament
and other major institutions and companies.
After delivering training sessions in 21 different European countries, he
came back to Greece to apply his experience in the fastest-growing
online sector – that of digital marketing – working for OgilvyOne.
In 2014, he became the General Manager of Socialab, having
the challenging task of organizing the projects of 40+
executives daily.
General Manager

25. George Paschalidis
Our creative director, George, has been working as a Creative
since 2005, in companies like Leo Burnett and The Newtons.
George has worked with brands like OTE, Wind, Johnnie Walker,
AIG, OPAP and Sarantis Group.
He’s been a part of dozens of TVCs, both in the creative and the
production field, and has been awarded with more Ermis Awards
than he can count.
He has worked with production companies such as Stefi and Boo
Productions, alongside acclaimed directors like Haris
Patramanis, Giorgos Lanthimos and Takis Zervoulakos.
He used to be in a rock band and still plays the guitar.
Creative Director

26. Danae Skafida
Danae has graduated from the Athens University of Economics and
Business.
She is the PR Manager at Socialab, in charge of the Public Relations
for both the agency and its clients.
She handles the Press, both industry and general, as well as our
relations with celebrities, influencers, bloggers and all kinds of
advocates in events, video shoots and endorsements.
She formerly worked for Ikon Porter Novelli, with clients like OPAP,
Red Bull, Reckitt Benckiser, Henkel, Pernod Ricard etc.
PR Manager

27. Giannis Arbis
Giannis has a background in political communication. He has participated in
campaigns of elected MPs and has worked for the office of state officials.
He soon came to appreciate the value of digital communications, as well as
the metrics that the online environment can provide with relation to
campaigns and organic content. He switched from politics to marketing, for
a startup in the tourism industry, managing campaigns mainly in PPC media,
and overseeing SEO projects.
As time progressed, his expertise and need to continue to evolve brought
him in Socialab, where he actively works now.
Giannis’ role as the Head of Media is to design, run and
optimize SEO projects and PPC campaigns for brands well-known
both in Greece and abroad. He also leads the company’s
client-facing role of Performance Marketing.
Head of Media

28. Dimitra Gourdoupi
Dimitra came close to marketing and advertising in her early
student days. Her first experiences were web-oriented,
guiding clients through the technical jargon of digital.
When she joined Socialab, however, she switched to a higher
gear of 360 advertising and thrived when she started working
with global brands with vibrant needs.
Dimitra handles the business unit and is responsible for
clients like Tasty, PepsiCo, Beiersdorf, Dufry Hellenic Duty
Free Shops, Mattel etc., in Digital & BTL Integrated
Campaigns.
Her creative and organizational skills, combined with her
commitment to excellence, makes us certain that she enjoys
work as much as our management team does.
Account Director

29. Natalia Boubaliki
During her Business Administration studies at AUEB, she
developed a keen interest for Digital Marketing.
Her work experience in the marketing department of Puma gave
her the initial boost in the field, and later she joined the marketing
team of Athens' most premium fitness facility, the Tatoi Club of the
Mytilineos Group of Companies.
Natalia was a natural fit for Socialab: she started in business
development, and soon built a new department of 7 executives
that handled Socialab's new business between 2014 – 2016, with
brands like Frezyderm, Samsung, GSK and UNCHR. Since then,
she has worked with more than 50 brands.
In 2017 she reinvented her role as an Acount Director, creating a
business unit that handles international clients like Lego and
Elpedison. Her organizational skills make us certain that
she will soon be ready to take a position in
General Management.
Account Director

30. Maria Konstantinidou
Maria has always had a passion for advertising, so, after her
communication studies, entering the industry was a one-way
street. She has a 12 years’ experience mainly in the traditional
media, and even though she strongly believes that evolution
comes from digital communication, her expertise and focus
remain at the offline marketing.
Most of her experience comes from a global agency, Havas
Worldwide, where she had the opportunity to work for big,
both multinational and local clients, on a wide variety of ATL &
BTL projects.
Among her biggest clients were Attica Bank, Reckitt Benckiser
(Dettol, Durex, Scholl, Nurofen, Strepsils, Veet, Airwick, Cillit
Bang, etc.) SCA Hygiene, Ferrero Hellas, Numil Greece and
she was also responsible for an Air France’s global project.
Account Director

31. Thanasis Chondronasios
Thanasis is devoted to art, Video, Print and Digital.
He entered the creative space from the film and movie industry,
where he took part in numerous films for TV and the big screen but,
in the end, his passion for design won.
He has worked as Art Designer and Director in a variety of lifestyle
magazines since 2000, and he has switched to digital design in the
last decade.
He now uses his exceptional skills for Socialab, simultaneously
inspiring a younger generation of designers he works with.
He is one of the most positive people you can meet.
Head Art

32. Thank you!
See You Next Time
Address: Ioanni Metaxa 8, Agios Dimitrios
17343, Athens, Greece
Contact: cs@socialab.gr, +30 211 800 6 400
Business Hours: Monday - Friday, 10am to 6pm